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題名:廣告創意、處理經驗與溝通效果
書刊名:廣告學研究
作者:吳岳剛 引用關係
作者(外文):Wu, Yueh-gang
出版日期:2008
卷期:30
頁次:頁63-84
主題關鍵詞:廣告創意處理經驗溝通效果Advertising creativityCommunication effectsProcessing experience
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(0) 博士論文(2) 專書(0) 專書論文(1)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:17
  • 點閱點閱:178
期刊論文
1.吳岳剛、侯純純(20070400)。初探隱喻廣告中隱喻與表現形式的效果。藝術學報,80(綜合類),29-45。new window  延伸查詢new window
2.吳岳剛、呂庭儀(20070700)。譬喻平面廣告中譬喻類型與表現形式的轉變:1974-2003。廣告學研究,28,29-58。new window  延伸查詢new window
3.Phillips, B. J.(2000)。The impact of verbal anchoring on consumer responses to image ads。Journal of Advertising,29(1),15-24。  new window
4.Braun-LaTour, K. A.、LaTour, M. S.(2005)。Transforming consumer experience。Journal of Advertising,34(3),19-30。  new window
5.Liljander, V.、Strandvik, T.(1997)。Emotions in Service Satisfaction。International Journal of Service Industry Management,8(2),148-169。  new window
6.Wheeler, S. C.、Petty, R. E.、Bizer, G. Y.(2005)。Self-schema matching and attitude change: Situational and dispositional determinants of message elaboration。The Journal of Consumer Research,31(4),787-797。  new window
7.Pullman, Madeleine E.、Gross, Michael A.(2004)。Ability of Experience Design Elements to Elicit Emotions and Loyalty Behaviors。Decision Sciences,35(3),551-578。  new window
8.Gentner, Dedre、Markman, Arthur B.(2000)。Structure mapping in the comparison process。American Journal of Psychology,115(4),501-538。  new window
9.Gregan-Paxton, Jennifer、John, Deborah Roedder(1997)。Consumer Learning by Analogy: A Model of Internal Knowledge Transfer。Journal of Consumer Research,24(3),266-284。  new window
10.Braun-LaTour, K. A.、LaTour, M. S.、Pickrell, J. E.、Loftus, E. F.(2004)。How and when advertising can influence memory for consumer experience。Journal of Advertising,33(4),7-25。  new window
11.Carbone, Lewis P.、Haeckel, Stephan H.(1994)。Engineering customer experiences。Marketing Management,3(3),8-19。  new window
12.Morrison, Sharon、Crane, Frederick G.(2007)。Building the service brand by creating and managing an emotional brand experience。Journal of Brand Management,14(5),410-421。  new window
13.Muehling, D. D.、Sprott, D. E.(2004)。The Power of Reflection: An Empirical Examination of Nostalgia Advertising Effects。Journal of Advertising,33(3),25-35。  new window
14.McGlone, M. S.、Tofighbakhsh, J.(2000)。Birds of a feather flock conjointly: Rhyme asreason in aphorisms。Psychological Science,11 (September),424-428。  new window
15.McGlone, M. S.、Tofighbakhsh, J.(1999)。The keats heuristic: Rhyme as reason inaphorism interpretation。Poetics,26,235-244。  new window
16.周俊仲(2005)。坎城廣告獎上的學習。動腦雜誌,353,54-59。  延伸查詢new window
17.周麗君(2007)。共振效應。動腦雜誌,369,74-75。  延伸查詢new window
18.林昆練(2005)。行銷人讀心術。動腦雜誌,352,85。  延伸查詢new window
19.張念一(2006)。要說的沒說,卻說進心裡。動腦雜誌,366,72-74。  延伸查詢new window
20.動腦雜誌編輯部(2005)。比幽默搞懸疑。動腦雜誌,346,96-99。  延伸查詢new window
21.Brunel, R. F.、Nelson, M. R.(2000)。Explaining gendered responses to “help-self'and “help-others” charity ad appeals: The mediating role of world-views。Journal of Advertising,29(3),15-28。  new window
22.Crosby, L. A.、Johnson, S. L.(2006)。Exceptional experience。Marketing Management,15(1),12-13。  new window
23.Deighton, J.、Schindler, R. M.(1988)。Can advertising influence experience?。Psychology & Marketing,5(2),103-115。  new window
24.Kempt, D. S.、Laczniak, R. N.(2001)。Advertising’s influence on subsequent producttrial processing。Journal of Advertising,30 (3),27-38。  new window
圖書
1.Wheeler, A.(2006)。Design brand identity。Hoboken, New Jersey:John Wiley & Sons。  new window
2.Pine, B. Joseph II、Gilmore, James H.、夏業良、魯煒(2003)。體驗經濟時代。台北:經濟新潮社。  延伸查詢new window
3.Schmitt, Bernd H.、梁曉鶯、王育英(2000)。體驗行銷。經典傳訊文化。  延伸查詢new window
4.Schwarz, N.、Clore, G. L.(1988)。How do I feel about it? The informative function of affective states。Affect, cognition and social behavior。NY。  new window
5.岳心怡(譯); Sacharin, K.(2002)。注意力行銷(Attention!: How to interrupt, yell, whisper, and touch consumers)。台北。  延伸查詢new window
6.陳琇玲 (譯);Davenport, T. H.、Beck, J. C.(2002)。注意力經濟(The attention economy: Understanding the new currency of Business)。台北。  new window
圖書論文
1.Olson, J. C.、Reynolds, T. J.(2001)。The means-end approach to understanding consumer decision making。Understanding consumer decision making: The means-end approach to marketing and advertising strategy。Lawrence Erlbaum Associates。  new window
2.Schwartz, N.(1990)。Feelings as Information: Informational and Motivational Functions of Affective States。EHandbook of motivation and cognition: Foundations of social behavior。NY:Guilford。  new window
 
 
 
 
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