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題名:銀行保險關係行銷之研究--顧客特性的運用
書刊名:保險經營與制度
作者:鄭家宜林海鵬
作者(外文):Cheng, Chia-yiLin, Hai-peng
出版日期:2009
卷期:8:1
頁次:頁21-56
主題關鍵詞:關係連結信任銀行保險產品知識顧客特性Relationship bondingTrustBancassuranceProduct knowledgeCustomer distinctions
原始連結:連回原系統網址new window
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  • 點閱點閱:34
期刊論文
1.Chiu, Hung-Chang、Hsieh, Yi-Ching、Li, Yu-Chuan、Lee, Monle(2005)。Relationship marketing and consumer switching behavior。Journal of Business Research,58(12),1681-1689。  new window
2.Lindskold, S.(1978)。Trust Development, the GRIT Proposal, and the Effects of Conciliatory Acts on Conflict and Cooperation。Psychological Bulletin,85(4),772-793。  new window
3.Artikis, P. G.、Mutenga, S.、Staikouras, S. K.(2008)。A Practical Approach to Blend Insurance in the Banking Network。The Journal of Risk Finance,9(2),106-124。  new window
4.Liang, Chiung-Ju、Wang, Wen-Hung(2005)。Integrative Research into the Financial Services Industry in Taiwan: Relationship Bonding Tactics, Relationship Quality and Behavioral Loyalty。Journal of Financial Services Marketing,10(1),65-83。  new window
5.Liang, Chiung-Ju、Wang, Wen-Hung(2006)。Evaluating the Interrelation of A Retailer's Relationship Efforts and Consumers' Attitudes and Behavior。Journal of Targeting, Measurement and Analysis for Marketing,14(2),156-172。  new window
6.Lu, Hsi-Peng、Yeh, Da-Chin(1998)。Enterprises' Perceptions on Business Process Re-engineering: A Path Analytic Model。International Journal of Management Science,26(1),17-27。  new window
7.Neumann, Yoram(1978)。Assessing Causality in Organizational Studies: The Path-Analytic Approach Academy of Management。The Academy of Management Review,3(2),366-369。  new window
8.Huffman, Cynthia、Houston, Michael J.(1993)。Goal-oriented experiences and the development of knowledge。Journal of Consumer Research,20(2),190-207。  new window
9.Molm, Linda D.(1994)。Dependence and Risk: Transforming the Structure of Social Exchange。Social Psychology Quarterly,57(3),163-176。  new window
10.Wang, Wen-Hung、Liang, Chiung-Ju、Wu, Yung-De(2006)。Relationship Bonding Tactics, Relationship Quality and Customer Behavioral Loyalty Behavioral Sequence in Taiwan's Information Service Industry。Journal of Services Research,6(1),31-57。  new window
11.Blois, K. J.(1999)。Trust in Business to Business Relationships: An Evaluation of Its Status。Journal of Management Studies,36(2),197-217。  new window
12.Coulter, Keith S.、Coulter, Robin A.(2003)。The Effects of Industry Knowledge on the Development of Trust in Service Relationships。International Journal of Research in Marketing,20(1),31-43。  new window
13.Brucks, Merrie(1985)。The effects of product class knowledge on information search behavior。Journal of Consumer Research,12(1),1-16。  new window
14.Oliver, R. L.(1999)。Whence consumer loyalty?。Journal of Marketing,63,33-44。  new window
15.Crosby, Lawrence A.、Evans, Kenneth R.、Cowles, Deborah(199007)。Relationship Quality in Services Selling: An Interpersonal Influence Perspective。Journal of Marketing,54(3),68-81。  new window
16.Baron, R. M.、Kenny, D. A.(198612)。The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations。Journal of Personality and Social Psychology,51(6),1173-1182。  new window
17.Chiou, Jyh-Shen、Droge, Cornelia、Hanvanich, Sangphet(2002)。Does Customer Knowledge Affect How Loyalty is Formed?。Journal of Service Research,5(2),113-124。  new window
18.Smith, J. Brock(1998)。Buyer-seller Relationships: Bonds, Relationship Management, and Sex-Type。Canadian Journal of Administrative Sciences,15(1),76-92。  new window
19.Dyer, J. H.、Chu, W.(2000)。The Determinants of Trust in Supplier-Automaker Relationships in the U. S., Japan, and Korea。Journal of International Business Studies,31(2),239-285。  new window
20.Beatty, S. E.、Mayer, M. L.、Coleman, J. E.、Reynolds, K. E.、Lee, J.(1996)。Customer-sales associate retail relationships。Journal of Retailing,72(3),223-247。  new window
21.Garbarino, Ellen、Johnson, Mark S.(19990400)。The Different Roles of Satisfaction, Trust, and Commitment in Consumer Relationships。Journal of Marketing,63(2),70-87。  new window
22.Nevin, J. R.、Jap, S. D.(1995)。Relationship Marketing and Distribution Channels: Exploring Fundamental Issues。Journal of The Academy of Marketing Science,23(4),327-334。  new window
23.Gwinner, Kevin P.、Gremler, Dwayne D.、Bitner, Mary Jo(1998)。Relational Benefits in Services Industries: The Customer's Perspective。Journal of the Academy of Marketing Science,26(2),101-114。  new window
24.Anderson, James C.、Gerbing, David W.(1988)。Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach。Psychological Bulletin,103(3),411-423。  new window
25.Doney, Patricia M.、Cannon, Joseph P.(1997)。An Examination of the nature of trust in buyer-seller relationships。Journal of Marketing,61(2),35-51。  new window
26.Lewis, J. David、Weigert, Andrew J.(1985)。Trust as a social reality。Social Forces,63(4),967-985。  new window
27.Berry, Leonard L.(1995)。Relationship Marketing of Services: Growing Interest, Emerging Perspectives。Journal of the Academy of Marketing Science,23(4),236-245。  new window
28.Johnston, Wesley J.、Lewin, Jeffrey E.(1996)。Organizational Buying Behavior: Toward an Integrative Framework。Journal of Business Research,35(1),1-15。  new window
29.Day, George S.(2000)。Managing Market Relationships。Journal of the Academy of Marketing Science,28(1),24-30。  new window
30.Wilson, David T.(1995)。An integrated model of buyer-seller relationships。Journal of the Academy of Marketing Science,23(4),335-345。  new window
31.De Wulf, Kristof、Odekerken-Schröder, Gaby J.、Iacobucci, Dawn(2001)。Investments in consumer relationships: A cross-country and cross-industry exploration。Journal of Marketing,65(4),33-50。  new window
32.Morgan, Robert M.、Hunt, Shelby D.(1994)。The commitment-trust theory of relationship marketing。Journal of Marketing,58(3),20-38。  new window
33.Petty, Richard E.、Cacioppo, John T.(1986)。The elaboration likelihood model of persuasion。Advances in Experimental Social Psychology,19,123-205。  new window
34.Coleman, James S.(1988)。Social capital in the creation of human capital。American Journal of Sociology,94(suppl.),S95-S120。  new window
學位論文
1.柯閔鐘(2004)。銀行櫃台人員銷售保險商品種類影響客戶購買意願之研究(碩士論文)。逢甲大學。  延伸查詢new window
2.洪若梅(2004)。我國銀行保險發展趨勢之研究(碩士論文)。逢甲大學。  延伸查詢new window
3.黃清文(2002)。金融保險化後顧客購買銀行保險之購買意願研究--以服務品質觀點觀之(碩士論文)。靜宜大學。  延伸查詢new window
4.蔡美卿(2000)。我國銀行業經營保險業務之研究(碩士論文)。實踐大學。  延伸查詢new window
5.嚴秦和(2004)。金控法架構下銀行跨業銷售保險態度與現況之研究(碩士論文)。世新大學。  延伸查詢new window
圖書
1.Asher, H. B.(1983)。Causal Modelings。Beverly Hills, CA:Sage。  new window
2.Leach, A.(1993)。European Bancassruance Problem and Prospects to 2002。London:Financial Times Business Information。  new window
3.Robinson, Patrick J.、Faris, Charles W.、Wind, Yoram(1967)。Industry Buying and Creative Marketing。Boston:Allyn and Bacon。  new window
4.Thibaut, J. W.、Kelley, H. H.(1959)。The Social Psychology of Group。New York, NY:John Wiley。  new window
5.Li, Ching-Chun(1975)。Path Analysis, A primer。Pacific Grove, CA:The Boxwood Press。  new window
6.Turner, R. H.(1970)。Family Interaction。New York:John Wiley & Sons。  new window
7.Hair, J. F.、Anderson, R. E.、Tatham, R. L.、Black, W. C.(1995)。Multivariate data analysis with readings。Upper Saddler River, NJ:Prentice-Hall。  new window
8.Neter, John、Wasserman, William、Kutner, Michael H.(1990)。Applied Linear Statistical Models。Richard D. Irwin, Inc.。  new window
9.Berry, L. L.、Parasuraman, A.、Zeithaml, V. A.(1991)。Marketing Services: Competing through Quality。New York:The Free Press。  new window
10.Kenny, D. A.(1979)。Correlation and causality。New York:Wiley。  new window
11.Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。  new window
圖書論文
1.Liljander, Veronica、Strandvik, Tore(1995)。The Nature of Customer Relationships in Services。Advances in Services Marketing and Management: Research and Practice。JAI Press。  new window
2.Land, K. C.(1969)。Principles of Path Analysis。Sociological methodology。San Francisco:Jossey-Bass。  new window
3.Ray, M. K.(1973)。Marketing communication and the hierarchy-of-effects。New models for mass communication research。Beverly Hills, CA:Sage。  new window
4.Berry, Leonard L.(1983)。Relationship marketing。Emerging Perspectives on Services Marketing。Chicago, Illinois:American Marketing Association。  new window
5.Zeithaml, Valarie A.(1981)。How Consumer Evaluation Processes Differ Between Goods and Services。Marketing of Services。Chicago:American Marketing Association。  new window
 
 
 
 
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