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題名:體驗行銷與品牌權益關係之探討--涉入與產品屬性的干擾角色
書刊名:商學學報. 空大
作者:吳長生 引用關係連佳儀
作者(外文):Wu, Paul C. S.Lian, Wenny J. Y.
出版日期:2009
卷期:17
頁次:頁111-129
主題關鍵詞:體驗行銷品牌權益涉入產品屬性Experiential marketingBrand equityInvolvementProduct attributes
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(6) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:6
  • 共同引用共同引用:19
  • 點閱點閱:149
期刊論文
1.Huber, J.、Holbrook, M. B.(1979)。Using attribute ratings for product positioning: Some distinctions among compositional approaches。Journal of Marketing Research,16(4),507-516。  new window
2.吳長生(2003)。品牌權益與契合度對品牌延伸消費者評價之影響。行銷論叢,1(1),33-46。  延伸查詢new window
3.Schwarz, N.、Clore, G. L.(1983)。Mood, Misattribution, and Judgments of Well-being: Information and Directive Functions of Affective States。Journal of Personality and Social Psychology,45,513-523。  new window
4.Russell, J. A.、Mehrabian, A.(1975)。Task, setting, and personality variables affecting the desire to work。Journal of Applied Psychology,60(4),518-520。  new window
5.Li, Y. C.(2008)。A Discussion of Applying Experiential Marketing to Leisure Agriculture with AHP。Journal of American Academy of Business,13(1),98-102。  new window
6.Wang, Y. Y.(2008)。A means-end approach to the analysis of visitors' perceived values of leisure farms in Taiwan。Journal of American Academy of Business,12(2),45-52。  new window
7.Zaichkowky, J. L.(1985)。Measuring the Involvement Constructs。Journal of Consumer Research,12(3),341-352。  new window
8.Turner, A.(2001)。Brand=experience: A Pepsi promo with Prozzak invites teens to "live the brand"。Marketing Magazine,106(27),16。  new window
9.Agrawal, J.、Kamakura, W. A.(1999)。Country of origin: A competitive advantage?。International Journal of Research in Marketing,16(4),255-267。  new window
10.Chandon, Pierre、Wansink, Brian、Laurent, Gilles(2000)。A Benefit congruency framework of sales promotion effectiveness。Journal of Marketing,64(4),65-81。  new window
11.Lasser, W.、Mittal, B.、Sharma, A.(1995)。Measuring customer-base brand equity。Journal of Consumer Marketing,12(4),11-20。  new window
12.Rothschild, M. L.(1984)。Perspectives in involvement: Current problem and future directions。Advances in Consumer Research,11,216-217。  new window
13.Barwise, Patrick(1993)。Brand Equity: Snark or Boojum?。International Journal of Research in Marketing,10(1),93-104。  new window
14.Holbrook, Morris B.、Hirschman, Elizabeth C.(1982)。The experiential aspects of consumptions: consumer fantasies, feelings and fun。Journal of Consumer Research,9(2),132-140。  new window
15.何雍慶、蘇子炘、張永富(20040900)。消費者體驗與訊息處理路徑對品牌延伸購買態度之影響。行銷評論,1(1),1-20。new window  延伸查詢new window
16.Swan, John E.、Combs, Linda Jones(1976)。Product Performance and Consumer-Satisfaction-a New Concept。Journal of Marketing,40(2),25-30。  new window
17.Netemeyer, Richard G.、Krishnan, Balaji、Pullig, Chris、Wang, Guangping、Yagci, Mehmet、Dean, Dwane、Wirth, Ferdinand、Ricks, Joe(2004)。Developing and Validating Measures of Facets of Customer-Based Brand Equity。Journal of Business Researchy,57(2),209-224。  new window
18.Cobb-Walgren, Cathy J.、Ruble, Cythia A.、Donthu, Naveen(1995)。Brand equity, brand preference, and purchase intent。Journal of Advertising,24(3),25-40。  new window
19.Krugman, Herbert E.(1965)。The Impact of Television Advertising: Learning Without Involvement。Public Opinion Quarterly,29(3),349-356。  new window
20.Zaichkowsky, Judith Lynne(1986)。Conceptualizing involvement。Journal of Advertising,15(2),4-34。  new window
21.Voss, Kevin E.、Spangenberg, Eric R.、Grohmann, Bianca(2003)。Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude。Journal of Marketing Research,40(3),310-320。  new window
22.Aaker, David A.(1996)。Measuring Brand Equity Across Products and Markets。California Management Review,38(3),102-120。  new window
23.Muñiz, Albert M. Jr.、O'Guinn, Thomas C.(2001)。Brand Community。Journal of Consumer Research,27(4),412-432。  new window
24.Zaichkowsky, Judith Lynne(1994)。The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising。Journal of Advertising,23(4),59-70。  new window
25.Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing,57(1),1-22。  new window
26.Strahilevitz, Michal A.、Myers, John G.(1998)。Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You Are Trying to Sell。Journal of Consumer Research,24(4),434-446。  new window
27.Schmitt, Bernd(1999)。Experiential Marketing。Journal of Marketing Management,15(1-3),53-67。  new window
28.Batra, Rajeev、Ahtola, Olli T.(1991)。Measuring the Hedonic and Utilitarian Sources of Consumer Attitudes。Marketing Letters,2(2),159-170。  new window
29.Pine, B. Joseph II、Gilmore, James H.(1998)。Welcome to the Experience Economy。Harvard Business Review,76(4),97-105。  new window
30.Traylor, Mark B.(1981)。Product Involvement and Brand Commitment。Journal of Advertising Research,21(6),51-56。  new window
31.Petromilli, M.、Michalczyk, D.(1999)。Your Most Valuable Asset。Marketing Health Services,19(2),5-9。  new window
學位論文
1.紀慧琪(2004)。體驗模組與品牌權益關係之研究--以統一星巴克為例(碩士論文)。中國文化大學。  延伸查詢new window
2.陳樂禮(2001)。產品線延伸型式於不同產品類別對於顧客基礎之品牌權益的影響(碩士論文)。輔仁大學。  延伸查詢new window
3.王芳岑(2004)。體驗行銷、體驗價值與購買意圖關係之研究(碩士論文)。中國文化大學。  延伸查詢new window
4.高明儀(2005)。體驗行銷與品牌忠誠度關係之研究(碩士論文)。中國文化大學。  延伸查詢new window
5.楊琬琪(2005)。顧客體驗、體驗價值與品牌權益影響關係之研究--以劍湖山王子大飯店為例(碩士論文)。南華大學。  延伸查詢new window
6.李季龍(2004)。體驗行銷、體驗價值與品牌權益關係之研究(碩士論文)。中國文化大學。  延伸查詢new window
圖書
1.Ellwood, I. P.(2000)。The essential brand book: Over 100 techniques to increase brand value。Kogan Page。  new window
2.Aaker, David A.、Joachimsthaler, Erich(2000)。Brand Leadership: The Next Level of the Brand Revolution。New York:Free Press。  new window
3.Plutchik, R.、Kellerman, H.(1980)。Emotion: Theory, Research, and Experience。NY:Academic Press。  new window
4.Schmitt, Bernd(1999)。Experiential marketing: How to get customers to sense, feel, think, act and relate to your company and brands。New York:The Free Press。  new window
5.Kotler, Philip、Ang, S. H.、Leong, S. M.、Tan, C. T.(2003)。Marketing management: An Asian perspective。Prentice Hall。  new window
6.Petty, Richard E.、Cacioppo, John T.(1981)。Attitudes and Persuasion: Classic and Contemporary Approaches。William C. Brown。  new window
7.Aaker, David A.、Equity, M. B.(1991)。Managing Brand Equity: Capitalizing on the Value of a Brand Name。Free Press。  new window
圖書論文
1.Houston, Michael J.、Rothschild, Michael L.(1978)。Conceptual and methodological perspectives in involvement。Research Frontiers in Marketing: Dialogues and Directions。American Marketing Association。  new window
 
 
 
 
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