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題名：休閒餐廳的懷舊體驗與顧客忠誠度之研究--以馬來西亞老招牌休閒餐廳為例
書刊名：醒吾學報
作者：曾薰瑤／盧添祥
作者(外文)：Tseng, Shun-yao／Loo, Tim
出版日期：2019
卷期：59
頁次：頁95-123
主題關鍵詞：懷舊；體驗行銷；品牌形象；顧客滿意度；顧客忠誠度；Nostalgia；Experience marketing；Brand image；Customer satisfaction；Customer loyalty
原始連結：連回原系統網址new window
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  • 共同引用共同引用:37
  • 點閱點閱:9
期刊論文
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19.Lai, F.、Griffin, M.、Babin, B. J.(2009)。How quality, value, image, and satisfaction create loyalty at a Chinese telecom。Journal of Business Research，62(10)，980-986。  new window
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21.Yoo, C. W.、Kim, Y. J.、Sanders, G. L.(2015)。The impact of interactivity of electronic word of mouth systems and E-Quality on decision support in the context of the e-marketplace。Information & Management，52(4)，496-505。  new window
22.Hung, C. H.(2008)。The Effect of Brand Image on Public Relations Perceptions and Customer Loyalty。International Journal of Management，25(2)，237-246。  new window
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25.Johnson, Michael D.、Fornell, Claes(1991)。A framework for comparing customer satisfaction across individuals and product categories。Journal of Economic Psychology，12(2)，267-286。  new window
26.Merchant, Altaf、Ford, John B.、Rose, Gregory(2011)。How Personal Nostalgia Influences Giving to Charity。Journal of Business Research，64(6)，610-616。  new window
27.Sedikides, C.、Wildschut, T.、Arndt, J.、Routledge, C.(2008)。Nostalgia past, present, and future。Current Directions in Psychological Science，17(5)，304-307。  new window
28.He, Yuanqiong、Lai, Kin Keung(2014)。The effect of corporate social responsibility on brand loyalty: The mediating role of brand image。Total Quality Management & Business Excellence，25(3/4)，249-263。  new window
29.Johnson, M. D.、Gustafsson, A.、Andreassen, T. W.、Lervik, L.、Cha, J.(2001)。The evolution and future of national customer satisfaction index models。Journal of Economic Psychology，22(2)，217-245。  new window
30.Pantelidis, I. S.(2010)。Electronic Meal Experience: A Content Analysis of Online Restaurant Comments。Cornell Hospitality Quarterly，51(4)，483-491。  new window
31.Marchegiani, C.、Phau, I.(2010)。Away from "unified nostalgia": Conceptual differences of personal and historical nostalgia appeals in advertising。Journal of Promotion Management，16(1/2)，80-95。  new window
32.Dobni, D.、Zinkhan, G. M.(1990)。In search of brand image: A foundation analysis。Advances in Consumer Research，17，110-119。  new window
33.Holbrook, M. B.、Schindler, R. M.(1991)。Echoes of the dear departed past: some work in progress on nostalgia。Advances in Consumer Research，18，330-333。  new window
34.Jacoby, Jacob(1971)。Brand loyalty: a conceptual definition。Proceedings of the American Psychological Association，6，655-656。  new window
35.Kotler, P.(2003)。Building customer satisfaction, value, and retention。Marketing management，11，59-88。  new window
36.Leong, A. M. W.、Yeh, S. S.、Hsiao, Y. C.、Huan, T. C. T.(2015)。Nostalgia as travel motivation and its impact on tourists' loyalty。Journal of Business Research，68(1)，81-86。  new window
37.Lin, K.-M.、Chang, C.-M.、Lin, Z.-P.、Tseng, M.-L.、Lan, L. W.(2009)。Application of experiential marketing strategy to identify factors affecting guests' leisure behaviour in Taiwan hot-spring hotel。WSEAS Transactions on Business and Economics，6(5)，229-240。  new window
38.Naughton, K.、Vlasic, B.、Grover, R.(1998)。The nostalgia boom: Why the old is new again。Business Week，3570，58-64。  new window
39.Nigam, D. A.(2012)。Modeling relationship between experiential marketing, experiential value and purchase intensions in organized quick service chain restaurants shoppers using structural equation modeling approach。Paradigm，16(1)，70-79。  new window
40.Renko, S.、Bucar, K.(2014)。Sensing nostalgia through traditional food: an insight from Croatia。British food journal，116(11)，1672-1691。  new window
41.Su, C. S.(2011)。The role of service innovation and customer experience in ethnic restaurants。The Service industries journal，31(3)，425-440。  new window
42.Zena, P. A.、Hadisumarto, A. D.(2013)。The study of relationship among experiential marketing, service quality, customer satisfaction, and customer loyalty。Asean marketing journal，4(1)。  new window
43.孫路弘、吳秋蘭(20140300)。國際連鎖休閒餐廳管理者對消費休閒動機認知研究。休閒觀光與運動健康學報，4(2)，57-80。new window  延伸查詢new window
44.曾薰瑤、王景南、趙奕傑(20140700)。信用卡使用意願的影響因素之研究：資訊系統品質、使用者動機、與知覺風險。醒吾學報，50，77-100。new window  延伸查詢new window
45.戴有德、李安娜、呂文博、陳冠仰、楊純瑋(20141200)。襲產觀光遊客環境負責任行為前置變數之研究：以真實性、懷舊情感與場所依戀觀點探討之。戶外遊憩研究，27(4)，59-91。new window  延伸查詢new window
46.Baker, Stacey Menzel、Kennedy, Patricia F.(1994)。Death By Nostalgia: a Diagnosis of Context-Specific Cases。NA--Advances in Consumer Research，21(1)，169-174。  new window
47.Wildschut, T.、Sedikides, C.、Arndt, J.、Routledge, C. D.(2006)。Nostalgia: Content, triggers, functions。Journal of Personality and Social Psychology，91(5)，975-993。  new window
48.van der Heijden, Hans(2004)。User acceptance of hedonic information systems。MIS Quarterly，28(4)，695-704。  new window
49.Andreassen, Tor Wallin、Lindestad, Bodil(1998)。The Effect of Corporate Image in the Formation of Customer Loyalty。Journal of Service Research，1(1)，82-92。  new window
50.Reynolds, William H.(1965)。The role of the consumer in image building。California Management Review，7(3)，69-76。  new window
51.Caruana, A.(2002)。Service loyalty: the effects of service quality and the mediating role of customer satisfaction。European Journal of Marketing，36(7/8)，811-828。  new window
52.Sweeney, Jillian C.、Soutar, Geoffrey N.(2001)。Consumer Perceived Value: The Development of a Multiple Item Scale。Journal of Retailing，77(2)，203-220。  new window
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54.Mathwick, Charla、Malhotra, Naresh K.、Rigdon, Edward(2001)。Experiential value: Conceptualization, measurement and application in the catalog and internet shopping environment。Journal of Retailing，77(1)，39-56。  new window
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57.Dick, Alan S.、Basu, Kunal K.(1994)。Customer Loyalty: Toward an Integrated Conceptual Framework。Journal of the Academy of Marketing Science，22(2)，99-113。  new window
58.Tsaur, Sheng-Hshiung、Chiu, Yi-Ti、Wang, Chih-Hung(2007)。The Visitors Behavioral Consequences of Experiential Marketing: An Empirical Study on Taipei Zoo。Journal of Travel and Tourism Marketing，21(1)，47-64。  new window
59.許銘珊(20090400)。消費者體驗行銷、企業形象、消費滿意度與消費忠誠度之相關研究--以錦水溫泉飯店為例。休閒暨觀光產業研究，4(1)，55-67。new window  延伸查詢new window
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會議論文
1.吳培真、劉宗哲(2014)。服務品質與品牌形象對顧客忠誠度之研究。科際整合管理研討會，235-249。  延伸查詢new window
2.Lu, T. P.、Tang, P. Y.(2001)。An integrated model of service loyalty。Academy of Business and Administration Sciences International Conference。Brussels。  new window
學位論文
1.許芳瑜(2014)。以體驗行銷來探討遊客體驗價值對老街的重遊意願之因素--以鹿港老街為例(碩士論文)。逢甲大學。  延伸查詢new window
2.周俊宏(2012)。烘焙業轉型體驗行銷對品牌形象、顧客滿意度、忠誠度之影響(碩士論文)。中華大學。  延伸查詢new window
3.林慧敏(2014)。民宿業之體驗行銷對顧客行為意圖及口碑的影響(碩士論文)。逢甲大學。  延伸查詢new window
4.高千惠(2014)。體驗行銷對購買意願影響效果之研究--以品牌形象與品牌知名度為中介變數(碩士論文)。實踐大學。  延伸查詢new window
圖書
1.Hatcher, L.(2006)。A step-by-step approach to using SAS for factor analysis and structural equation modeling。Cary, NC：SAS Institute Inc.。  new window
2.Engel, James F.、Blackwell, Roger D.(1982)。Consumer behavior。New York：The Dryden Press。  new window
3.曾光華(2016)。服務業行銷與管理：品質提升與價值創造。前程文化。  延伸查詢new window
4.Davis, Fred(1979)。Yearning for Yesterday: A Sociology of Nostalgia。Free Press。  new window
5.Howard, John A.、Sheth, Jagdish N.(1969)。The Theory of Buyer Behavior。John Wiley & Sons, Inc.。  new window
6.Kotler, Philip(2000)。Marketing Management: Analysis, Planning, Implementation and control。Englewood Cliffss, New Jersey：Prentice Hall。  new window
7.Nunnally, Jum C.、Bernstein, Ira H.(1994)。Psychometric Theory。McGraw-Hill。  new window
圖書論文
1.Gremler, D. D.、Brown, S. W.(1996)。Service loyalty: its nature, importance, and implications。Advancing Service Quality: A Global Perspective。International Service Quality Association。  new window
2.Lutz, R. J.、Winn, P. R.(1974)。Developing a Bayesian measure of brand loyalty: A preliminary report。Combined proceedings。Chicago：American Marketing Association。  new window
 
 
 
 
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