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題名:體驗行銷、虛擬與實體通路品牌權益的虛實整合、行動網銀之忠誠度
書刊名:行銷科學學報
作者:廖采如李欣樺李宛庭游雅雯
作者(外文):Liao, Tsai-juLi, Xin-huaLi, Wan-tingYou, Ya-wen
出版日期:2018
卷期:14:2
頁次:頁123-152
主題關鍵詞:行動網銀品牌權益虛實整合體驗行銷Mobile bankingBrand equityVirtual and physical channelsExperience marketing
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:20
  • 點閱點閱:6
期刊論文
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5.Chang, T. Y.、Horng, S. C.(2010)。Conceptualizing and measuring experience quality: the customer's perspective。Service Industries Journal,30(14),2401-2419。  new window
6.Carlson, J.、O'Cass, A.、Ahrholdt, D.(2015)。Assessing Customers' Perceived Value of the Online Channel of Multichannel Retailers: A Two Country Examination。Journal of Retailing and Consumer Services,27,90-102。  new window
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17.Aziz, N. A.、Yasin, N. M.(2010)。Analyzing the brand equity and resonance of banking services: Malaysian consumer perspective。International Journal of Marketing Studies,2(2),180-189。  new window
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20.Cho, C. W.、Shin, S. C.(2004)。Enhanced transdermal delivery of atenolol from the ethylene-vinyl acetate matrix。International Journal of Pharmaceutics,287(1/2),67-71。  new window
21.Ismail, A. R.(2011)。Experience marketing: An empirical investigation。Journal of Relationship Marketing,10(3),167-201。  new window
22.Keller, K. L.(2009)。Managing the growth tradeoff: Opportunities and challenges in luxury branding。Journal of Brand Management,16(5/6),290-301。  new window
23.Leppiman, A.、Same, S.(2011)。Experience marketing: Conceptual insights and the difference from experiential marketing。Regional Business and Socio-Economic Development,5,240-258。  new window
24.Liu, J. T.(2016)。Research on Taiwan theme parks' experience marketing strategy and revisit willingness, purchase willingness and recommendation willingness。International Journal of Organizational Innovation,9(1),35-53。  new window
25.Riivits-Arkonsuo, I.、Leppiman, A.(2014)。Online word-of mouth on brands and experience marketing。Journal of Management & Change,32/33(1/2),43-55。  new window
26.Son, J.、Kim, J.、Choi, J.、Kim, M.(2017)。Linking online niche sales to offline brand conditions。Journal of Business Research,70(11),74-84。  new window
27.Sun, H.、Zhang, P.(2006)。Applying Markus and Robey's causal structure to examine user technology acceptance research: A new approach。Journal of Information Technology Theory and Application,8(2),21-40。  new window
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29.Verma, Y.、Jain, V.(2015)。How experiential marketing is used in indian luxury hotels?。Romanian Journal of Marketing,1(2),2-11。  new window
30.Ahluwalia, Rohini(2000)。Examination of psychological processes underlying resistance to persuasion。Journal of Consumer Research,27(2),217-232。  new window
31.Armstrong, J. Scott、Overton, Terry S.(1977)。Estimating nonresponse bias in mail surveys。Journal of Marketing Research,14(3),396-402。  new window
32.Berry, Leonard L.、Carbone, Lewis P.、Haeckel, Stephan H.(2002)。Managing the total customer experience。MIT Sloan Management Review,43(3),85-89。  new window
33.Brakus, J. J.、Schmitt, B. H.、Zarantonello, L.(2009)。Brand experience: what is it? how is it measured? does it affect loyalty?。Journal of Marketing,73(3),52-68。  new window
34.Chaudhuri, Arjun(1995)。Brand Equity or Double Jeopardy?。Journal of Product & Brand Management,4(1),26-32。  new window
35.Cheng, T. C. E.、Lam, D. Y. C.、Yeung, A. C. L.(2006)。Adoption of Internet Banking: An Empirical Study in Hong Kong。Decision Support Systems,42(3),1558-1572。  new window
36.Cobb-Walgren, Cathy J.、Ruble, Cythia A.、Donthu, Naveen(1995)。Brand equity, brand preference, and purchase intent。Journal of Advertising,24(3),25-40。  new window
37.Helmig, Bernd、Huber, Jan-Alexander、Leeflang, Peter(2007)。Explaining Behavioural Intentions toward Co-Branded Products. Journal of Marketing Management。Journal of Marketing Management,23(3/4),285-304。  new window
38.Hong, Weiyin、Thong, James Y. L.、Wong, Wai Man、Tam, Kar Yan(2002)。Determinants of user acceptance of digital libraries: An empirical examination of individual differences and system characteristics。Journal of Management Information Systems,18(3),97-124。  new window
39.Kaiser, Henry F.(1958)。The Varimax Criterion for Analytic Rotation in Factor Analysis。Psychometrika,23(3),187-200。  new window
40.Kandampully, J.、Suhartanto, D.(2003)。The role of customer satisfaction and image in gaining customer loyalty in the Hotel Industry。Journal of Hospitality and Leisure Marketing,10(1/2),3-25。  new window
41.Keller, Kevin Lane、Aaker, David A.(1992)。The Effects of Sequential Introduction of Brand Extensions。Journal of Marketing Research,29(1),35-50。  new window
42.Leuthesser, Lance、Kohli, Chiranjeev S.、Harich, Katrin R.(1995)。Brand equity: The halo effect measure。European Journal of Marketing,29(4),57-66。  new window
43.Shieh, H.-S.、Lai, W.-H.(2017)。The relationships among brand experience, brand resonance and brand loyalty in experiential marketing: Evidence from smart phone in Taiwan。Journal of Economics & Management,28(2),57-73。  new window
44.Shih, H.-P.(2004)。An Empirical Study on Predicting User Acceptance of E-Shopping on the Web。Information & Management,41(3),351-368。  new window
45.Thorbjørnsen, H.、Supphellen, M.(2004)。The Impact of Brand Loyalty on Website Usage。Journal of Brand Management,11(3),199-208。  new window
46.黃聖茹、張智雄(20101200)。體驗行銷、體驗價值、顧客滿意度與顧客忠誠度之關聯性研究--以L品牌服飾為例。服務業管理評論,8,31-53。new window  延伸查詢new window
47.Podsakoff, Philip M.、Organ, Dennis W.(1986)。Self-Reports in Organizational Research: Problems and Prospects。Journal of Management,12(4),531-544。  new window
48.Schmitt, Bernd(1999)。Experiential Marketing。Journal of Marketing Management,15(1-3),53-67。  new window
49.Keller, Kevin L.(2003)。Brand synthesis: The multidimensionality of brand knowledge。Journal of Consumer Research,29(4),595-600。  new window
50.Gefen, David、Straub, Detmar W.(2000)。The relative importance of perceived ease of use in IS adoption: A study of e-commerce adoption。Journal of the Association for Information Systems,1(1),(8)1-(8)28。  new window
51.Davis, Fred D.(1989)。Perceived Usefulness, Perceived Ease of Use, & User Acceptance of Information Technology。MIS Quarterly,13(3),319-340。  new window
52.Bolton, Ruth N.、Drew, James H.(1991)。A Multistage Model of Customers' Assessments of Service Quality and Value。Journal of Consumer Research,17(4),375-384。  new window
53.Wu, Ing-Long、Chen, Jian-Liang(2005)。An extension of trust and TAM model with TPB in the initial adoption of online tax: An empirical study。International Journal of Human-Computer Studies,62(6),784-808。  new window
54.Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research,18(1),39-50。  new window
會議論文
1.Kim, K.、Prabhakar, B.(2000)。Initial Trust, Perceived Risk, and the Adoption of Internet Banking。International Conference on Information Systems,537-543。  new window
圖書
1.Sharma, Subhash C.(1996)。Applied Multivariate Techniques。John Wiley & Sons, Inc.。  new window
2.Tiwari, R.、Buse, S.(2007)。The Mobile Commerce Prospects: Analysis of Opportunities in the Banking Strategic Analysis of Opportunities in the Banking Sector。Hamburg University Press。  new window
3.Festinger, Leon(1957)。A Theory of Cognitive Dissonance。Stanford University Press。  new window
4.Kotler, Philip(2003)。Marketing management。Prentice-Hall, Inc.。  new window
5.Aaker, David A.(1991)。Managing Brand Equity。The Free Press。  new window
6.Mehrabian, Albert、Russell, James A.(1974)。An Approach to Environmental Psychology。MIT Press。  new window
7.Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。  new window
8.Hair, J. F.、Anderson, R. E.、Tatham, R. L.、Black, W. C.(1998)。Multivariate Data Analysis。New York, NY:Macmillan Publishing Company。  new window
9.Fishbein, Martin、Ajzen, Icek(1975)。Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research。Addison-Wesley Publishing Company。  new window
其他
1.Csikszentmihalyi, Mihaly(1992)。Flow: The Psychology of Optimal Experience. New York, NY:。  new window
圖書論文
1.Fishbein, M.、Ajzen, I.(1981)。Acceptance, yielding and impact: Cognitive processes in persuasion。Cognitive responses in persuasion。Hillsdale, NJ:Lawrence Erlbaum Associates。  new window
 
 
 
 
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