當前包裝設計理論及其教學意涵__臺灣人文及社會科學引文索引資料庫

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題名：	當前包裝設計理論及其教學意涵
書刊名：	視覺藝術論壇
作者：	何文玲
作者(外文)：	Ho, Wen-ling
出版日期：	2008
卷期：	3
頁次：	頁21-41
主題關鍵詞：	包裝設計；產品行銷；綠色設計；設計教學；Packaging design；Product marketing；Green design；Design teaching
原始連結：	連回原系統網址
相關次數：	被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0) 排除自我引用:1 共同引用:0 點閱:110

包裝設計一向在產品設計與行銷中扮演重要而多重之角色，其設計思考要項包括：如何吸引注意力、增加購買率，以及對使用者友善之特性，尤其須考慮當前最重要之環境永續議題。包裝設計之功能除了保護商品內容物與正確表現關於內容物之訊息外，尚有傳達優良品質與品牌形象之作用。由於包裝設計受到許多因素之影響，如新科技影響包裝材料之改變、更多商品之市場行銷之競爭、以及商品標示與環境法規之限制，因此當前之包裝設計師必須面臨比以往更多的挑戰。爲增進當前包裝設計問題之解決與品質之提升，本文擬透過理論分析探討當前包裝設計相關議題，依次爲：（一）包裝設計之功能，（二）包裝設計之原則與要素，（三）包裝之綠色設計趨勢。（四）關於包裝設計教學之意涵。

以文找文

Packing design has played an important and multiple roles in product designing and marketing. The items in design thinking include how to attract attentions, to increase purchase, friendly features for users, especially the current issues of environmental substantiality. The functions of packaging design consist of protecting merchandise content, precisely conveying the content information, as well as expressing excellent quality and brand image. Recently, the packaging designer is confronted with much more challenges than before, because of many factors affecting such design, i.e. changes of packaging materials with new technology, competition for more products and their marketing, as well as the limitations of product labeling and environmental regulation. For the need of solving current packaging design problems and enhancing quality, the article attempts to analyze the related issues of packaging design. The issues involved are as the following: (a) the functions of packaging design, (b) the principles and elements of packaging design, (c) the tendency of green design in packaging design, and (d) the implication for packaging design teaching.

以文找文

期刊論文
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3.	Fenton, R.(1993)。Pulling in the same direction: Private waste stewardship and municipal waste management planning。Alternative，19(2)，25-30。
4.	Kristal, A. R.、Levy, L.(1998)。Trends in Food Use Associated with New Labeling Regulations。American Journal of Public Health，88(8)，1212-1216。
5.	Lampe, M.、Gazda, G. M.(1995)。Green marketing in Europe and the United States: an evolving business and society interface。International Business Review，4(3)，295-312。
6.	Lee, M.(1995)。Effects of schema congruity and involvement on product evaluations。Advances in Consumer Research，22，210-216。
7.	McGill, A. L.、Anand, P.(1989)。The effect of vivid attributes on the evaluation of alternatives: The role of differential attention and cognitive elaboration。Journal of Consumer Research，16，188-196。
8.	Meyers-Levy, J.、Peracchio, L. A.(1995)。Understanding the effects of color: How the correspondence between available and required resources affects attitudes。Journal of Consumer Research，22(2)，121-138。
9.	Moorman, C.(1996)。A Quasi experiment to assess the consumer and information determinants of nutrition information processing activities: the case of the Nutrition Labeling and Education Act。Journal of the Public Policies & Marketing，15(1)，28-44。
10.	Petrucelli, P. J.(1996)。Consumer and marketing implications of information provision: the case of the Nutrition Labeling and Education Act。Journal of the Public Policies & Marketing，15(1)，150-153。
11.	Prone, M.(19931027)。Package design has stronger ROI potential than many believe。Marketing News，13。
12.	Ratheswar, S.、Mick, D.、Reitinger, G.(1990)。Selective attention in consumer information processing: the role of chronically accessible attributes。Advances in Consumer Research，17，547-553。
13.	Reitman, V.(1992)。“Green” product sales seem to be wilting。Wall Street Journal，18，B1。
14.	Robben, H. S.、Poiesz, T. B. C.(1993)。The operationalization of motivation, capacity and opportunity to process and advertising image。European Advances in Consumer Research，1，160-167。
15.	Rousenfeld, J.(1987)。Packaging wraps up sales。Marketing Communications，12(9)，43-48。
16.	Vartan, C. G. Rosenfeld, J.(1987)。Winning the supermarket war: packaging as a weapon。Marketing Communications，12(5)，31-36。
17.	Ryan, M.(1993)。Packaging a Revolution。World Watch，6，28-34。
18.	Sinclair, A. J.(2000)。Assuming responsibility for packaging and packaging waste。Electronic Green Journal, Aprial，Aprial。
19.	Snelders, H. J. M. M.、Hussein, G.、Lea, S. E. G.、Webley, P.(1992)。The polymorphous concept of money。Journal of Economic Psychology，13，71-92。
20.	Voss, B.(1991)。The green marketplace。Sales and Marketing Management，July，74-76。
21.	Ward, J. C.、Loken, B.(1987)。The generality of typicality effects on preference and comparison: An exploratory test。Advances in Consumer Research，15，55-61。
22.	Webb-Jenkins, J.(2001)。The threat to our feature。Environmental Engineering，March。
23.	Fullerton, Don、Wu, Wenbo(1998)。Policies for Green Design。Journal of Environmental Economics and Management，36(2)，131-148。
24.	Garber, L. L. Jr.(1995)。The package appearance in choice。Advances in Consumer Research，22(1)，653-660。
25.	Bloch, Peter H.(1995)。Seeking the ideal form: Product design and consumer response。Journal of Marketing，59(3)，16-29。
26.	Alba, Joseph W.、Hutchinson, John Wesley(1987)。Dimensions of Consumer Expertise。Journal of Consumer Research，13(4)，411-454。
27.	Maclnnis, Deborah J.、Jaworski, Bernard J.(1989)。Information processing from advertisements: Toward an integrative framework。Journal of Marketing，53(4)，1-23。
28.	Greenwald, Anthony G.、Leavitt, Clark(1984)。Audience Involvement in Advertising: Four Levels。Journal of Consumer Research，11(1)，581-592。
29.	Wansink, Brian(1996)。Can Package Size Accelerate Usage Volume?。Journal of Marketing，60(3)，1-14。
30.	Lutz, Richard J.、MacKenzie, Scott B.、Belch, George E.(1986)。The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations。Journal of Marketing Research，23(2)，130-143。
31.	Roberts, J. H.、Lattin, J. M.(1991)。Development and Testing of a Model of Consideration Set Composition。Journal of Marketing Research，28，429-440。
32.	Petty, R. E.、Cacioppo, J. T.(1983)。Central and peripheral route to advertising effectiveness: The moderating role of involvement。The Journal of Consumer Research，10，135-146。
33.	Schoormans, Jan P. L.、Robben, Henry S. J.(1997)。The effect of new package design on product attention, categorization and evaluation。Journal of Economic Psychology，18(2/3)，271-287。
34.	Barsalou L. W.(1985)。Ideals, central tendency, and frequency of instantiation as determinants of graded structure in categories。Journal of Experimental Psychology: Learning, Memory, and Cognition，11(4)，629-654。

會議論文
1.	Mandler, George(1982)。The structure of value: Accounting for taste。The seventeenth Annual Carnegie Symposium on Cognition。Hillsdale, NJ：Erlbaum。3-36。

學位論文
1.	Underwood, R. L.(1996)。The Effect of Product Pictures on Choice: An Examination of the Moderating Effects of Brand Type, Product Benefits, and Individual Processing Style(博士論文)。Virginia Polytechnic Institute and State University。

圖書
1.	Stewart, B.(1996)。Packaging Design Strategy。UK：Manton Typesetters。
2.	Mackenzie, Dorothy(1997)。Green Design: Design for the environment。London：Laurence King Publishing。
3.	Berlyne, D. E.(1960)。Conflict, curiosity, and arousal。New York：McGraw-Hill。
4.	Blumenfeld, K.、Gilbert, J.(1990)。The green consumer: Arthur D. Little Center for Environmental Assurance。MA：Cambridge。
5.	Ministry of Environment and Energy(1994)。Draft CIPSI Proposal for Ontario。Toronto：Government of Ontarion。
6.	Stewart, D. W.、Furse, D. H.(1986)。Effective TV Advertising: A Study of 1000 Commercials。Lexington, MA：Lexington。
7.	US Congress(1992)。Green Products by Design: Choices for a Cleaner Environment。Washington, DC：Government Printing Office。
8.	Sonsino, Steven(1990)。Packaging Design。London：Thames and Hudson Ltd.。
9.	La'szlo, R.(1990)。Packaging Design。New York：Van Nostrand Reinhold。
10.	Bettman, J. R.(1979)。An information processing theory of consumer choices。Reading, MA：Addison-Wesley Publishing Co.。
11.	Habermas, Jürgen、McCarthy, Thomas(1984)。The Theory of Communicative Action。Boston：Beacon Press。

其他
1.	Cofton, K.(19911212)。Pakex 92 exhibition goes green marketing。
2.	(19920415)。Ford to produce "clean" cars in。
3.	Eisenhart, T.(19901120)。There's Gold in that garbage。
4.	Havemann, J.(1992)。Recycling law ignites trade-barrier debate。
5.	National Task Force on Packing(1994)。Principles for Packaging Stewardship in Canada (draft)，Ottawa：CCME。
6.	Sands, J.(2007)。Packaging design，http://www.designcoucil.org.uk/Autopdfs/DesignCouncil-1308.pdf， 2008/04/21。

圖書論文
1.	Rosch, Eleanor H.(1978)。Principles of categorization。Cognition and Categorization。Lawrence Erlbaum Associates。

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