Nowadays, there are many kinds of packaged drinking water products in the market; however, those products might have different kinds of sales volume in the packaged drinking water market. There are several reasons that can make the sales volume different in the market. It might be the brand of products, quality of drinking water, the prices, or the packaging...,etc. Those reasons might affect the consumption of one's product. Many researches point out that the consumption emotions and consumption desire are highly related to the consumers. Therefore, this research paper is to find out whether the design of a bottle affects the consumer's consumption emotions in the market or not. This can, furthermore, provide some information for the reference of the drinking water companies. The research, through three times of Expert Analytic Method and once Morphological Analysis, generalizes six different types of design bottles, and then adopts SAM (Self-Assessment Manikin) as the pattern of the questionnaire. The questionnaire aims to study the relationship between the six types of packaged drinking water and the consumption emotions. The conclusion of a series of researches and execution points out that the "pleasure emotion" and "arousal emotion" have a noticeable correlation with the shape of packaged drinking water design, but the "dominance emotion" does not have any relationship with it. In terms of gender, the packaged drinking water shape of "the circle columnar" and "all the same-shaped bottle shape 1" have significant differences to consumers' "pleasure"; under the condition with/out the design, "all the same-shape bottle-shaped 3" has significant differences to consumers' "dominance. " The statistic analysis proved that the new shape of packaged drinking water design affects the consumer's consumption emotions more than the traditional shape of packaging. Finally, it is recommended that the manufacturer design different packaged drinking water products for the cusumers of different genders, to appeal to individual groups.