| 期刊論文1. | Wells, W. D.、Tigert, D. J.(1971)。Activities, Interests and Opinions。Journal of Advertising Research,11(4),27-35。 | 2. | Plummer, Joseph T.(1974)。The Concept and Application of Life Style Segmentation。Journal of Marketing,38(1),33-37。 | 3. | 郭貞(19970700)。地域差異、社會階層對臺灣地區民眾之外顯式消費、綠色消費傾向與送禮文化之影響。廣告學研究,9,1-20。 延伸查詢 | 4. | Burnett, J. J.(1981)。Psychographic and demographic characteristics of blood donors。Journal of Consumer Research,62-67。 | 5. | Farley, J. V.(1964)。Bradn Loyalty and the Economics of Information。Journal of Business,37(10),370-381。 | 6. | Ritsuva, O.(2008)。Media innovation and changes in consumer behavior both key to future of advertising industry。Japan Spotlight: Economy, Culture & History,27,1-9。 | 7. | Stigler, George J.,(1996)。The economics of information。Journal of Political Economy,213-35。 | 8. | Wan, F.、Youn, S.、Fang, T.(2001)。Passionate surfers in image-drive consumer culture: Fashion-conscious, appearance-savvy people and their way of life。Advances in Consumer Research,28,266-274。 | 會議論文1. | 謝亦修、謝寶泰(2008)。從AISAS 探討部落格之口碑行銷。台北。 延伸查詢 | 學位論文1. | 林世鳳(2006)。女性消費者化妝品購買行為探討--以台南市女性消費者為例(碩士論文)。國立成功大學。 延伸查詢 | 2. | 吳靜宜(2000)。購買過程中運用網際網路與實體商店之比較研究(碩士論文)。國立成功大學。 延伸查詢 | 3. | 何明純(2003)。女性在網路上購買化妝保養品之行為研究(碩士論文)。南華大學。 延伸查詢 | 4. | 陳淑慧(2004)。促銷推廣對化妝品消費者之消費價值評估與購買意願之影響(碩士論文)。南華大學。 延伸查詢 | 5. | 費翠(2001)。網路市場行家理論驗證與延伸--其網路資訊搜尋、口碑傳播、線上購物行為及個人特質研究(碩士論文)。國立政治大學。 延伸查詢 | 6. | 王琳(2006)。Blog 訊息信任影響口碑說服效果之研究,台北市。 延伸查詢 | 7. | 張嘉文(2000)。化妝品不同通路型態之消費者特性研究,新北市。 延伸查詢 | 圖書1. | Wright, J.(2005)。Blog Marketing: The Revolutionary New Way to Increase Sales, Build Your Brand, and Get Exceptional Results。McGraw-Hill。 | 2. | Wells, William D.、Reynolds, F. D.(1974)。Life Style and Psychographics。American Marketing Association。 | 3. | Hall, S. R.(1962)。Theory and practice of advertising: A textbook covering the development and fundamental principles of advertising and methods of representative advertisers。New York:McGraw-Hill。 | 4. | Pirrto, R.(1991)。Beyond mind games: The marketing power of psychographics。New York:American Demographics Books。 | 5. | Comrey, A. L.、Lee, Howard B.(1992)。A First Course in Factor Analysis。Hillsdale, New Jersey:Lawrence Erlbaum Associates。 | 6. | Blood, R.(2002)。The Weblog Handbook: Practical Advice on Creating and Maintaining Your Blog。Cambridge, MA:Perseus Publishing。 | 7. | Barletta, M.(2006)。Marketing to women: How to understand, reach, and increase your share of the world’s largest market segment (2nd ed.).。Boston, MA。 | 8. | Brooks, W. T.(1991)。Niche selling: How to find your customer in a crowded market。New York。 | 9. | Cahill, D.(2006)。Lifestyle market segmentation。London。 | 10. | Chaffey, D.(2006)。Total e-mail marketing: Maximizing your results from integrated emarketing。Boston, MA。 | 11. | Gunter, B.,、Furnham, A.(1992)。Consumer profiles: An introduction to psychographics。New York。 | 12. | Schultz, D. E., Tannenbaum, S. I.、Lauterborn(1993)。Integrated marketing communications: Putting it together and making it work。New York。 | 13. | Solomon, M. R.(1996)。Consumer behavior: Buying, having, and being. (3rd ed.)。New Jersey。 | 14. | Tao, S. P.(2008)。Profile of audience and marketing communication: Cultural, subculturaland cross-cultural empirical study。Taiwan。 | 15. | Verklin, D.、Kanner, B.(2007)。Watch this, listen up, click here: Inside the 300 billion dollar business behind the media you constantly consume。San Francisco, CA。 | 16. | Wilkie, William L.、Peter R. Dickson.(1985)。Shopping for appliances: Consumers”strategies and patterns of information search。Cambridge, MA。 | 圖書論文1. | Demby, E.(1973)。Psychographics and Form Where IT Comes。Lifestyle and Psychographics。Chicago:AMA。 | |