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題名:彩妝部落格資訊搜尋者生活型態與購買行為之研究
書刊名:廣告學研究
作者:彭延喜陶聖屏 引用關係
作者(外文):Peng, Yen-hsiTao, Sheng-ping
出版日期:2009
卷期:32
頁次:頁91-123
主題關鍵詞:生活型態彩妝部落格媒體使用資訊搜尋者購買決定Cosmetic blogInformation searcherLifestyleMedia usePurchase decision
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(3) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:3
  • 共同引用共同引用:2
  • 點閱點閱:66
期刊論文
1.Wells, W. D.、Tigert, D. J.(1971)。Activities, Interests and Opinions。Journal of Advertising Research,11(4),27-35。  new window
2.Plummer, Joseph T.(1974)。The Concept and Application of Life Style Segmentation。Journal of Marketing,38(1),33-37。  new window
3.郭貞(19970700)。地域差異、社會階層對臺灣地區民眾之外顯式消費、綠色消費傾向與送禮文化之影響。廣告學研究,9,1-20。new window  延伸查詢new window
4.Burnett, J. J.(1981)。Psychographic and demographic characteristics of blood donors。Journal of Consumer Research,62-67。  new window
5.Farley, J. V.(1964)。Bradn Loyalty and the Economics of Information。Journal of Business,37(10),370-381。  new window
6.Ritsuva, O.(2008)。Media innovation and changes in consumer behavior both key to future of advertising industry。Japan Spotlight: Economy, Culture & History,27,1-9。  new window
7.Stigler, George J.,(1996)。The economics of information。Journal of Political Economy,213-35。  new window
8.Wan, F.、Youn, S.、Fang, T.(2001)。Passionate surfers in image-drive consumer culture: Fashion-conscious, appearance-savvy people and their way of life。Advances in Consumer Research,28,266-274。  new window
會議論文
1.謝亦修、謝寶泰(2008)。從AISAS 探討部落格之口碑行銷。台北。  延伸查詢new window
學位論文
1.林世鳳(2006)。女性消費者化妝品購買行為探討--以台南市女性消費者為例(碩士論文)。國立成功大學。  延伸查詢new window
2.吳靜宜(2000)。購買過程中運用網際網路與實體商店之比較研究(碩士論文)。國立成功大學。  延伸查詢new window
3.何明純(2003)。女性在網路上購買化妝保養品之行為研究(碩士論文)。南華大學。  延伸查詢new window
4.陳淑慧(2004)。促銷推廣對化妝品消費者之消費價值評估與購買意願之影響(碩士論文)。南華大學。  延伸查詢new window
5.費翠(2001)。網路市場行家理論驗證與延伸--其網路資訊搜尋、口碑傳播、線上購物行為及個人特質研究(碩士論文)。國立政治大學。  延伸查詢new window
6.王琳(2006)。Blog 訊息信任影響口碑說服效果之研究,台北市。  延伸查詢new window
7.張嘉文(2000)。化妝品不同通路型態之消費者特性研究,新北市。  延伸查詢new window
圖書
1.Wright, J.(2005)。Blog Marketing: The Revolutionary New Way to Increase Sales, Build Your Brand, and Get Exceptional Results。McGraw-Hill。  new window
2.Wells, William D.、Reynolds, F. D.(1974)。Life Style and Psychographics。American Marketing Association。  new window
3.Hall, S. R.(1962)。Theory and practice of advertising: A textbook covering the development and fundamental principles of advertising and methods of representative advertisers。New York:McGraw-Hill。  new window
4.Pirrto, R.(1991)。Beyond mind games: The marketing power of psychographics。New York:American Demographics Books。  new window
5.Comrey, A. L.、Lee, Howard B.(1992)。A First Course in Factor Analysis。Hillsdale, New Jersey:Lawrence Erlbaum Associates。  new window
6.Blood, R.(2002)。The Weblog Handbook: Practical Advice on Creating and Maintaining Your Blog。Cambridge, MA:Perseus Publishing。  new window
7.Barletta, M.(2006)。Marketing to women: How to understand, reach, and increase your share of the world’s largest market segment (2nd ed.).。Boston, MA。  new window
8.Brooks, W. T.(1991)。Niche selling: How to find your customer in a crowded market。New York。  new window
9.Cahill, D.(2006)。Lifestyle market segmentation。London。  new window
10.Chaffey, D.(2006)。Total e-mail marketing: Maximizing your results from integrated emarketing。Boston, MA。  new window
11.Gunter, B.,、Furnham, A.(1992)。Consumer profiles: An introduction to psychographics。New York。  new window
12.Schultz, D. E., Tannenbaum, S. I.、Lauterborn(1993)。Integrated marketing communications: Putting it together and making it work。New York。  new window
13.Solomon, M. R.(1996)。Consumer behavior: Buying, having, and being. (3rd ed.)。New Jersey。  new window
14.Tao, S. P.(2008)。Profile of audience and marketing communication: Cultural, subculturaland cross-cultural empirical study。Taiwan。  new window
15.Verklin, D.、Kanner, B.(2007)。Watch this, listen up, click here: Inside the 300 billion dollar business behind the media you constantly consume。San Francisco, CA。  new window
16.Wilkie, William L.、Peter R. Dickson.(1985)。Shopping for appliances: Consumers”strategies and patterns of information search。Cambridge, MA。  new window
圖書論文
1.Demby, E.(1973)。Psychographics and Form Where IT Comes。Lifestyle and Psychographics。Chicago:AMA。  new window
 
 
 
 
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