| 期刊論文| 1. | Hawes, J. M.、Mast, K. E.、Swan, J. E.(1989)。Trust Earning Perceptions of Sellers and Buyers。Journal of Personal Selling & Sales Management，9(1)，1-8。   | | 2. | Antony, S.、Lin, Z.、Xu, B.(2006)。Determinants of Escrow Service Adoption in Consumer-to-consumer Online Auction Market: An Experimental Study。Decision Support Systems，42(3)，1889-1900。 | | 3. | Teo, T.、Liu, J.(2007)。Consumer trust in e-commerce in the United States, Singapore and China。Omega，35(1)，22-38。 | | 4. | Kuan, Huei-Huang、Bock, Gee-Woo(2007)。Trust transference in brick and click retailers: An investigation of the before-online-visit phase。Information and Management，44(2)，175-187。 | | 5. | Kim, D.、Benbasat, I.(2003)。Trust-related arguments in internet stores: a framework for evaluation。Journal of Electronic Commerce Research，4(2)，49-63。 | | 6. | Wang, Y. D.、Emurian, H. H.(2005)。An overview of online trust: Concepts, elements, and implications。Computers in Human Behavior，21，105-125。 | | 7. | Hassanein, Khaled、Head, Milena(2007)。Manipulating Perceived Social Presence Through the Web Interface and Its Impact on Attitude Towards Online Shopping。International Journal of Human-Computer Studies，65(8)，689-708。 | | 8. | De Ruyter, K.、Wetzels, Martin G. M.、Kleijnen, Mirella H. P.(2001)。Customer adoption of e-service: An experimental study。International Journal of Service Industry Management，12(2)，184-207。 | | 9. | Vijayasarathy, L. R.、Jones, J. M.(2000)。Print and Internet Catalog Shopping: Assessing Attitudes and Intentions。Internet Research，10(3)，191-202。 | | 10. | Walczuch, R.、Lundgren, H.(2004)。Psychological antecedents of institution-based consumer trust in e-retailing。Information & Management，42(1)，159-177。 | | 11. | Bullard, William R.、Shemwell, Donald J. Jr.、Cronin, J. Joseph Jr.(1994)。Relational Exchange in Services: An Empirical Investigation of Ongoing Customer Service-provider Relationships。International Journal of Service Industry Management，5(3)，57-68。 | | 12. | Macintosh, Gerrard、Lockshin, Lawrence S.(1997)。Retail relationships and store loyalty: a multi-level perspective。International Journal of Research in marketing，14(5)，487-497。 | | 13. | Fulk, Janet、Steinfield, C. W.、Power, J. G.、Schmitz, J.(1987)。A social information processing model of media use in organizations。Communication Research，14(5)，529-552。 | | 14. | Simon, Steven John(2001)。The Impact of Culture and Gender on Web Sites: An Empirical Study。Data Base for Advances in Information Systems，32(1)，18-37。 | | 15. | Gefen, David、Karahanna, Elena、Straub, Detmar W.(2003)。Trust and TAM in Online Shopping: An integrated Model。Management Information Systems Quarterly，27(1)，51-90。 | | 16. | Schurr, Paul H.、Ozanne, Julie L.(1985)。Influences on exchange processes: Buyers' preconceptions of a seller's trustworthiness and bargaining toughness。Journal of Consumer Research，11(4)，939-953。 | | 17. | Doney, Patricia M.、Cannon, Joseph P.(1997)。An Examination of the nature of trust in buyer-seller relationships。Journal of Marketing，61(2)，35-51。 | | 18. | Lewis, J. David、Weigert, Andrew J.(1985)。Trust as a social reality。Social Forces，63(4)，967-985。 | | 19. | Jarvenpaa, Sirkka L.、Tractinsky, Noam、Vitale, Michael(2000)。Consumer Trust in an Internet Store。Information Technology and Management，1(1/2)，45-71。 | | 20. | Anderson, James C.、Narus, James A.(1990)。A model of distributor firm and manufacturer firm working partnerships。Journal of Marketing，54(1)，42-58。 | | 21. | Lim, K. H.、Sia, C. L.、Lee, M. K. O.、Benbasat, I.(2006)。Do I trust you online, and If So, will I buy? An empirical study of two trust-building strategies。Journal of Management Information Systems，23(2)，233-266。 | | 22. | Pavlou, Paul A.(2003)。Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model。International Journal of Electronic Commerce，7(3)，101-134。 | | 23. | Brown, Jacqueline Johnson、Reingen, Peter H.(1987)。Social Ties and Word-of-Mouth Referral Behavior。Journal of Consumer Research，14(3)，350-362。 | | 24. | Ganesan, Shankar(1994)。Determinants of long-term orientation in buyer-seller relationships。Journal of Marketing，58(2)，1-19。 | | 25. | Kim, Dan J.、Ferrin, Donald L.、Rao, H. Raghav(2008)。A trust-based consumer decision-making model in electronic commerce: The role of trust, perceived risk, and their antecedents。Decision Support Systems，44(2)，544-564。 | | 26. | Grazioli, S.、Jarvenpaa, S. L.(2000)。Perils of Internet Fraud: An Empirical Investigation of Deception and Trust with Experienced Internet Consumers。IEEE Transactions on Systems, Man, and Cybernetics, Part A: Systems and Humans，30(4)，395-410。 | | 27. | Bhatnagar, Amit、Misra, Sanjog、Rao, H. Raghav(2000)。On risk, convenience, and Internet shopping behavior。Communications of the ACM，43(11)，98-105。 | | 28. | Gefen, David(2000)。E-commerce: The role of familiarity and trust。Omega: The International Journal of Management Science，28(6)，725-737。 | | 29. | Granovetter, Mark S.(1973)。The Strength of Weak Ties。American Journal of Sociology，78(6)，1360-1380。 | | 30. | Coleman, James S.(1988)。Social capital in the creation of human capital。American Journal of Sociology，94(suppl.)，S95-S120。 | | 31. | Boot, S.G. and Thakor, A.(1993)。Reputation and discretion in financial contracting。American Economic Review，83(5)，1165-1183。 | | 32. | Kartalia, J.(2000)。Reputation at risk?。Risk Management，4(7)，51-8。 | | 33. | Kim, K.K. and Prabhakar, B.(2002)。Initial trust and the adoption of B2C ecommerce The case of internet banking。The DATA BASE for Advances in Information Systems，35(2)，50-65。 | | 34. | Resnick, P., Zeckhauser, R., Friedman, E., and Kuwabara, K.(2000)。Reputation systems。Communications of the ACM，43(12)，45-48。 | | 35. | Sharif K.J., Kalafatis S.P., Samouel P.(2005)。Cognitive and behavioral determinants of trust in small and medium-sized enterprises。Journal of Small Business and Enterprise Development，12(3)，409-421。 | | 36. | Teltzrow, M., Meyer, B., and Lenz, H.J.(2007)。Multi-channel consumer perceptions。Journal of Electronic Commerce Research，8(1)，18-31。 | | 37. | Wang, S., Wang, S., and Wang, M.T.(2006)。Shopping online or not cognition and personality matters。Journal of Theoretical and Applied Electronic Commerce Research，1(3)，68 - 80。 | | 38. | Zacharia, G.、Maes, P.(2000)。Trust management through reputation mechanisms。Applied Artificial Intelligence，14(9)，881-907。 | 會議論文| 1. | Heijden, H. V. D., Verhagen, T., and Creemers, M.(2001)。Predicting online purchase behavior: replications and tests of competing models。Maui, HI。 | | 2. | McKnight DH, Choudhury V, Kacmar C.(2000)。Trust in e-commerce vendors: a two-stage model。Australia。533-536。 | | 3. | Stewart, K.(1999)。Transference as a means of building trust in World Wide Web sites。Charlotte,North Carolina。459-464。 | 學位論文| 1. | 黃靖文(2004)。An Examination of the Relationship among Service Quality, Customer Satisfaction, and Customer Loyalty of Hypermarket--RT-Mart within Taipei Area as an Example(碩士論文)。大同大學。 | | 2. | 郭瓊隆(1999)。整合行銷傳播規劃在網路行銷上應用--以臺灣電子商店為例(碩士論文)。輔仁大學。 延伸查詢 | 圖書| 1. | Fukuyama, F.(1995)。Trust: The Social Values and the Creation of Prosperity。New York：Free Press。 | | 2. | Ajzen, I、Fishbein, M.(1975)。Understanding attitudes and predicting social behaviour。New Jersey：Prentice-Hall。 | | 3. | Hill, C. W. L.、Jones, G. R.(2004)。Strategic management theory: An integrated approach。Boston, MA：New York, NY：Houghton Mifflin Company Pub。 | | 4. | Blau, P. M.(1964)。Exchange and Power in Social Life。New York：John Wiley and Sons。 | | 5. | Luhmann, N.(1979)。Trust and Power: Two Works。Chichester。 | | 6. | Short, John A.、Williams, Ederyn、Christie, Bruce(1976)。The Social Psychology of Telecommunications。John Wiley & Sons。 | | 7. | 陳瑞陽(2006)。《網路行銷：Internet marketing》。台北。 延伸查詢 | | 8. | Moukas, A., Zacharia,G., and Maes, P.(1999)。Amalthaea and Histos: multiagent systems for WWW sites and reputation recommendations。Intelligent Information Agents。 | 圖書論文| 1. | Bauer, R. A.(1967)。Consumer Behavior as Risk Taking。Risk Taking and Information Handling in Consumer Behavior。Harvard University Press。 | |