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題名:都市與非都市地區生態旅遊地遊客特質之比較研究
書刊名:國家公園學報
作者:吳怡彥王小璘何友鋒
作者(外文):Wu, Yi-yenWang, Hsiao-linHo, Yu-feng
出版日期:2010
卷期:20:1
頁次:頁37-52
主題關鍵詞:生態旅遊遊客都市生態旅遊環境態度旅遊動機EcotouristUrban ecotourismEnvironmental attitudesTourism motivations
原始連結:連回原系統網址new window
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  • 共同引用共同引用:91
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本研究目的在瞭解不同地區生態旅遊地遊客特質是否符合傳統對生態旅遊遊客之認知,並探討其間的殊異性。利用問卷調查法尌非都市地區的太魯閣國家公園、都會地區的陽明山國家公園乃至都市內的關渡濕地進行調查訪問,透過便利性抽樣,獲得685份問卷。並利用描述性統計、單因子變異數分析與卡方檢定進行假設驗證與結果說明。研究結果顯示,三處生態旅遊地遊客大致仍符合文獻中對生態旅遊遊客特質之描述。在遊客社經背景上,三處生態旅遊地遊客皆符合文獻中對生態旅遊遊客特質之界定,即高學歷、青壯年齡層,僅居住地有顯著差異。此外,三處生態旅遊地遊客多具有正面之環境態度,尤其在尊重環境的相關問項上。最後,在旅遊動機上,多數遊客皆以「因為想要接近自然地區」為主,但由於旅遊地區位與設施之差異性,其旅遊動機仍有其殊異之處。
The purposes of this study were to find out whether or not tourists in different ecotourism destinations corresponded to the conventional definition of ecotourists and to identify the differences among these tourists. A questionnaire survey was conducted on tourists in the non-urban areas of Taroko National Park, near-urban areas of Yangmingshan National Park, and urban areas of Kuan-Du Wetland. A total of 685 valid samples were collected and analyzed using descriptive statistics with one-way ANOVA and Chi-square test. The results revealed that the tourists in all three destinations corresponded to the definition of an ecotourist. Most of them have had college education and aged between 20 and 50. The only notable difference was their residence areas. Furthermore, the majority of them had positive ideas of environmental ethics. Due to differences in resources in the three destinations, tourist motivation for visiting the destinations varied, although most of the tourists had wanted to be in touch with natural areas.
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