| 期刊論文| 1. | 駱少康、汪志堅、方文昌(20050900)。以訪談法探索線上遊戲消費者購買決策程序與轉換因素。電子商務研究，3(3)，289-305。 延伸查詢 | | 2. | Krugman, Herbert E.(1965)。The impact of television advertising:Learning without involvement。Public Opinion Quarterly，29(3)，349-356。  | | 3. | Chang, Yuhmiin、Thorson, Esther(2004)。Television and Web Advertising Synergies。Journal of Advertising，33(2)，75-84。 | | 4. | Petty, Richard E.、Cacioppo, John T.、Schumann, David(1983)。Central and peripheral routes to advertising effectiveness: The moderating role of involvement。Journal of Consumer Research，10(2)，135-146。 | | 5. | Petty, Richard E.、Cacioppo, John T.(1984)。Source Factors and the Elaboration Likelihood Model of Persuasion。Advances in Consumer Research，11(1)，668-672。 | | 6. | Bloch, Peter H.、Richins, Marsha L.(1983)。A Theoretical Model for the Study of Product Importance Perceptions。Journal of Marketing，47(3)，69-81。 | 圖書| 1. | 張智超、虞孝成(2001)。網咖‧連線遊戲e軍突起。台北：聯經出版事業公司。 延伸查詢 | | 2. | 石隆智、陳玫娟、群亦證券CIS小組(2001)。第一次認識GAMES產業就上手。台北：易博士文化。 延伸查詢 | | 3. | Petty, Richard E.、Cacioppo, John T.(1981)。Attitude and Persuasion: Classic and Contemporary Approaches。Dubuque, IA：Wm. C. Brown Company。 | 圖書論文| 1. | Petty, R. E.、Cacioppo, J. T.(1983)。Central and Peripheral Routes of Persuasion: Application to Advertising。Advertising and Consumer Psychology。 | | 2. | Houston, Michael J.、Rothschild, Michael L.(1978)。Conceptual and methodological perspectives in involvement。Research Frontiers in Marketing: Dialogues and Directions。American Marketing Association。 | |