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題名：遊戲動機與線上遊戲持續參與意圖之研究：不同玩家族群之比較
書刊名：資訊管理學報
作者：陳禹辰 引用關係／尚榮安 引用關係／陳東龍／鄭靜婷
作者(外文)：Chen, Yu-chen／Shang, Rong-an／Chen, Dung-lung／Cheng, Ching-ting
出版日期：2012
卷期：19:2
頁次：頁349-387
主題關鍵詞：線上遊戲；持續意圖；遊戲動機；娛樂；Online game；Intention to continuously play；Motivation；Playfulness
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(15) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:15
  • 共同引用共同引用:37
  • 點閱點閱:140
動機是促成及持續行為的重要因素。但是跟線上遊戲有關的研究，還很少探討動機的效應，且各家學者對動機有不同分類，也不曾比較不同動機對不同玩家族群能造成什麼影響。經歸納整理相關文獻後，本研究綜合出一個初步的動機分類架構，並提出一個理論模式。之後，透過網路問卷蒐集資料，回收樣本2869份，利用結構方程模式測試假說。研究結果發現，挑戰性、好奇心、幻想與社會互動等動機會透過遊戲娛樂效果的中介，間接影響玩家持續參與線上遊戲的意圖，而且挑戰與好奇是最重要的前因；除少數例外，在不同玩家族群中，這個關係型態穩定不變，但某些族群中，挑戰的影響比較大，另一些族群中，好奇的影響比較強。
Motivation is a primary antecedent of human behavior. The effect of motivation on intention to keep playing online game, however, has been seldom addressed by extant literature; researchers have different typologies of game motivations, and rarely compare the effects of different motivations on different types of players. Based on previous literature, a preliminary typology of game motivations and a theoretical model were proposed in this study. A survey was conducted to collect data from 2869 online game players; then the hypotheses were tested via the Structural Equation Modeling. The results show that challenge, curiosity, fantasy and social interaction indirectly influence the continuance intention through the playfulness of online game. These relationships remain robust across different types of players, and challenge, curiosity are the most influential factors. For some types of players, challenge has the most influential power; and for the others, curiosity has the most influential power.
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會議論文
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研究報告
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學位論文
1.吳采芳(2001)。修正TAM模型在線上遊戲行為因素分析之研究(碩士論文)。國防管理學院。  延伸查詢new window
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3.張意珮(2002)。線上遊戲使用者轉換因素之研究(碩士論文)。元智大學。  延伸查詢new window
4.陳怡安(2002)。線上遊戲的魅力--以重度玩家為例(碩士論文)。南華大學。  延伸查詢new window
5.林子凱(2002)。線上遊戲『天堂』之使用者參與動機與滿意度研究(碩士論文)。國立成功大學。  延伸查詢new window
6.王國榮(2003)。線上遊戲品質與公平性對顧客滿意度與忠誠度之影響。東吳大學，台北市。  延伸查詢new window
7.李冠佑(2003)。台灣大型多人線上遊戲沈浸玩家之消費者轉換行為研究。元智大學，中壢。  延伸查詢new window
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圖書
1.Mulligan, J.、Patrovsky, P.、Koster, R.(2003)。Developing Online Games: An Insider's Guide。Developing Online Games: An Insider's Guide。Bonton：Indianapolis, Ind：New Riders。  new window
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5.張春興(2002)。現代心理學。臺北市：東華書局。  延伸查詢new window
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7.Ford, M.E.、Nichols, C.W.(1987)。A taxonomy of human goals and some possible application。Humans as Self-constructing Living Systems: Putting the Framework to Work \\ Ford, M.E. & Ford, D.H. (Eds.)。Hillsdale, NJ。  new window
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其他
1.Joyner, L.A.，TerKeurst, J.(2003)。Accounting for user needs and motivations in game design。  new window
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圖書論文
1.Rubin, K. H.、Fein, G. G.、Vandenberg, B.(1983)。Play。Handbook of Child Psychology: Socialization, personality and social development。New York：John Wiley & Sons。  new window
2.Malone, T. W.、Lepper, M. R.(1987)。Making learning fun: A taxonomy of intrinsic motivations for learning。Aptitude, Learning, and Instruction (Vol. 3): Cognitive and Affective Process Analyses。Lawrence Erlbaum Associates, Inc.。  new window
 
 
 
 
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