:::

詳目顯示

回上一頁
題名:臺灣金融業顧客對財富管理商品再購意願之前置變項探討:以投資者風險偏好及商品風險屬性為干擾變數
書刊名:企業管理學報
作者:陳瓊蓉 引用關係王如鈺 引用關係李政達張志偉
作者(外文):Chen, Chiung-jungWang, Ru-yuhLee, Zheng-daChang, Chih-wei
出版日期:2010
卷期:86
頁次:頁37-74
主題關鍵詞:再購意願商品風險屬性投資者風險偏好臺灣金融業線性結構方程式Repurchase intentionsRisk attributes of productsInvestors' risk preferenceTaiwan banking industryStructural equations model
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:18
  • 點閱點閱:40
過去在財富管理的研究往往集中於行銷策略、市場區隔與顧客關係的探討,而忽略了「投資者風險偏好」與「商品風險屬性」的關連性。本研究以曾經購買過銀行業財富管理商品的投資者為對象,驗證財富管理商品風險與投資者風險偏好對關係品質與再購意願之關係,並以線性結構方程式(Structural Equations Model, SEM)分析方法進行實證研究,主要研究發現有:(1)顧客滿意度對信任有顯著的正向影響;(2)關係品質的信任對再購意願有顯著的正向影響,但顧客滿意度對再購意願的關係未達顯著水準,必須透過「信任」,投資者才有再次購買的意願;(3)投資者的風險偏好與財富管理商品的風險屬性對關係品質與再購意願的關係具有顯著的干擾效果,而風險中立者與高風險財富管理商品對信任與再購意願的關係具有顯著的關聯性;風險追求者與中風險財富管理商品與對顧客滿意度與再購意願的關係亦具有顯著的關聯性。
Past studies on wealth management have tended to focus on investigations of marketing strategies, market segmentation, and customer relationships, while neglecting research on commodity risks, investors' risk preferences, and repurchase intentions. The sample subjects of this study are banking customers under wealth management. Moreover, we employ the Structural Equations Model method to investigate the moderating effects of risk attributes of financial products and investors on customer satisfaction, trust, and repurchase intentions. Our research findings are (1) customer satisfaction has a significantly positive association with trust. (2) trust is significantly positively related to repurchase intentions, but customer satisfaction is not related to repurchase intentions. (3) Risk attributes of wealth management products and investors display significantly moderating effects on the relationship between customer satisfaction, trust, and repurchase intentions.
期刊論文
1.Frazier, Gary L.(1983)。On the Measurement of Interfirm Power in Channels of Distribution。Journal of Marketing Research,20(2),158-166。  new window
2.Westbrook, R. A.(1980)。Interpersonal affective influences on consumer satisfaction with products。Journal of consumer research,7(6),49-54。  new window
3.Moorman, C.、Deshpande, R.、Zaltman, G.(1993)。Factors effecting trust in market research relationships。Journal of Marketing,57(1),81-101。  new window
4.Francken, D. A.(1993)。Postpurchase consumer evaluation, complaint actions and repurchase behavior。Journal of Economic Psychology,19(4),273-290。  new window
5.Evans, J. R.、Laskin, R. L.(1994)。The relationship marketing process : a conceptualization and application。Industrial Marketing Management,23(5),439-452。  new window
6.Sirdeshmukh, Deepak、Singh, Jagdip、Sabol, Barry(2002)。Consumer Trust, Value, and Loyalty in Relational Exchanges。Journal of Marketing,66(1),15-37。  new window
7.Bettencourt, L. A.(1997)。Customers voluntary performance: Customers as partners in service delivery。Journal of Retailing,73(3),383-406。  new window
8.Taylor, Steven A.、Baker, Thomas L.(1994)。An Assessment of the Relationship between Service Quality and Customer Satisfaction in the Formation of Consumers' Purchase Intentions。Journal of Retailing,70(2),163-178。  new window
9.Oliver, R. L.(1999)。Whence consumer loyalty?。Journal of Marketing,63,33-44。  new window
10.Lagace, R. R.、Dahlstrom, R.、Gassenheimer, J. B.(1991)。The relevance of ethical salesperson behavior on relationship quality: the pharmaceutical industry。Journal of Personal Selling and Sale Management,11(4),39-47。  new window
11.Chiou, Jyh-Shen、Droge, Cornelia、Hanvanich, Sangphet(2002)。Does Customer Knowledge Affect How Loyalty is Formed?。Journal of Service Research,5(2),113-124。  new window
12.Slovic, P.(1972)。Psychological Study of Human Judgment: Implications for Investment Decision Making。The Journal of Finance,27(4),779-799。  new window
13.Tam, Jackie L. M.、Wong, Y. H.(2001)。Interactive Selling: A Dynamic Framework for Services。Journal of Services Marketing,15(5),379-396。  new window
14.Dwyer, F. R.、Oh, S.(1987)。Output sector munificence effects on the internal political economy of marketing channels。Journal of Marketing Research,24(4),347-358。  new window
15.Crosby, Lawrence A.、Stephens, Nancy(1987)。Effects of Relationship Marketing on Satisfaction, Retention, and Prices in the Life Insurance Industry。Journal of Marketing Research,24(4),404-411。  new window
16.Weber, E. U.、Blais, A. R.、Betz, N. E.(2002)。A domain-specific risk-attitude scale: Measuring risk perceptions and risk behaviors。Journal of Behavioral Decision Making,15(4),263-290。  new window
17.Bentler, P. M.、Bonett, D. G.(1980)。Significance test and goodness of fit in the analysis of covariance structures。Psychological Bulletin,88(3),588-606。  new window
18.Gulati, Ranjay(1998)。Alliances and Networks。Strategic Management Journal,19(4),293-317。  new window
19.謝依靜、吳嘉慧(20040800)。金融服務業顧客關係利益與忠誠度之探討。臺灣管理學刊,4(2),225-249。new window  延伸查詢new window
20.Johnson, Michael D.、Selnes, Fred(2004)。Customer Portfolio Management: Toward a Dynamic Theory of Exchange Relationships。Journal of Marketing,68(2),1-17。  new window
21.Bansal, Harvir S.、Irving, P. Gregory、Taylor, Shirley F.(2004)。A three-component model of customer commitment to service providers。Journal of the Academy of Marketing Science,32(3),234-250。  new window
22.Bolton, Ruth N.(1998)。A dynamic model of the duration of the customer's relationship with a continuous service provider: The role of satisfaction。Marketing Science,17(1),45-65。  new window
23.Garbarino, Ellen、Johnson, Mark S.(19990400)。The Different Roles of Satisfaction, Trust, and Commitment in Consumer Relationships。Journal of Marketing,63(2),70-87。  new window
24.Geyskens, Inge、Steenkamp, Jan-Benedict E. M.(2000)。Economic and Social Satisfaction: Measurement and Relevance to Marketing Channel Relationships。Journal of Retailing,76(1),11-32。  new window
25.Geyskens, Inge、Steenkamp, Jane-Benedict E. M.、Kumar, Nirmalya(1998)。Generalizations about Trust in Marketing Channel Relationships using Meta-Analysis。International Journal of Research in Marketing,15(3),223-248。  new window
26.Dorsch, M. J.、Swanson, S. R.、Kelley, S. W.(1998)。The role of relationship quality in the stratification of vendors as perceived by customers。Journal of the Academy of Marketing Science,26(2),128-142。  new window
27.Jones, M. A.、Mothersbaugh, D. L.、Beatty, S. E.(2000)。Switching barriers and repurchase intentions in services。Journal of Retailing,76(2),259-274。  new window
28.Oliva, Terence A.、Oliver, Richard L.、MacMillan, Ian C.(1992)。A catastrophe model for developing service satisfaction strategies。Journal of Marketing,56(3),83-95。  new window
29.Fornell, Claes、Johnson, Michael D.、Anderson, Eugene W.、Cha, Jaesung、Bryant, Barbara Everitt(1996)。The American Customer Satisfaction Index: Nature, Purpose, and Findings。Journal of Marketing,60(4),7-18。  new window
30.Mittal, Vikas、Ross, William T. Jr.、Baldasare, Patrick M.(1998)。The Asymmetric Impact of Negative and Positive Attribute-level Performance on Overall Satisfaction and Repurchase Intentions。Journal of Marketing,62(1),33-47。  new window
31.Westbrook, Robert A.(1980)。A Rating Scale for Measuring Product/Service Satisfaction。Journal of Marketing,44(4),68-72。  new window
32.Keaveney, Susan M.(1995)。Customer Switching Behavior in Service Industries: An Exploratory Study。Journal of Marketing,59(2),71-82。  new window
33.Olsen, Robert A.(1998)。Behavioral Finance and its Implications for Stock-Price Volatility。Financial Analysts Journal,54(2),10-18。  new window
34.Crosby, Lawrence A.、Evans, Kenneth R.、Cowles, Deborah(1990)。Relationship Quality in Services Selling: An Interpersonal Influence Perspective。Journal of Marketing,54(3),68-81。  new window
35.Verhoef, Peter C.(2003)。Understanding the effect of customer relationship management efforts on customer retention and customer share development。Journal of marketing,67(4),30-45。  new window
36.Smith, J. Brock(1998)。Buyer-seller relationships: Similarity, relationship management, and quality。Psychology & Marketing,15(1),3-21。  new window
37.Smith, J. Brock、Barclay, Donald W.(1997)。The effects of organizational differences and trust on the effectiveness of selling partner relationships。Journal of Marketing,61(1),3-21。  new window
38.Rousseau, Denise M.、Sitkin, Sim B.、Burt, Ronald S.、Camerer, Colin(1998)。Not so different after all: A cross-discipline view of trust。Academy of Management Review,23(3),393-404。  new window
39.Zeithaml, Valarie A.、Berry, Leonard L.、Parasuraman, Ananthanarayanan Parsu(1996)。The behavioral consequences of service quality。Journal of Marketing,60(2),31-46。  new window
40.Selnes, Fred(1998)。Antecedents and Consequences of Trust and Satisfaction in Buyer-Seller Relationships。European Journal of Marketing,32(3/4),305-322。  new window
41.Singh, Jagdip、Sirdeshmukh, Deepak(2000)。Agency and Trust Mechanisms in Consumer Satisfaction and Loyalty Judgments。Journal of the Academy of Marketing Science,28(1),150-167。  new window
42.Fournier, Susan、Mick, David Glen(1999)。Rediscovering satisfaction。Journal of Marketing,63(4),5-23。  new window
43.Mittal, Vikas、Kamakura, Wagner A.(2001)。Satisfaction, Repurchase Intent, and Repurchase Behavior: Investigating the Moderating Effect of Customer Characteristics。Journal of Marketing Research,38(1),131-142。  new window
44.Fornell, Claes(1992)。A national customer satisfaction barometer: The Swedish experience。Journal of Marketing,56(1),6-21。  new window
45.Bagozzi, Richard P.、Yi, Youjae(1988)。On the Evaluation of Structural Equation Models。Journal of the Academy of Marketing Science,16(1),74-94。  new window
46.Bloemer, Josée、Odekerken-Schröder, Gaby(2002)。Store satisfaction and store loyalty explained by customer and store-related factors。Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior,15(1),68-80。  new window
47.Kennedy, Mary Susan、Ferrell, Linda K.、LeClair, Debbie Thorne(2001)。Consumers' Trust of Salesperson and Manufacturer: An Empirical Study。Journal of Business Research,51(1),73-86。  new window
48.Srinivasan, Raji、Moorman, Christine(2005)。Strategic Firm Commitments and Rewards for Customer Relationship Management in Online Retailing。Journal of Marketing,69(4),193-200。  new window
49.De Wulf, Kristof、Odekerken-Schröder, Gaby J.、Iacobucci, Dawn(2001)。Investments in consumer relationships: A cross-country and cross-industry exploration。Journal of Marketing,65(4),33-50。  new window
50.Riley, W. B. Jr.、Chow, K. V.(1992)。Asset Allocation and Individual Risk Aversion。Financial Analysts Journal,48(6),32-37。  new window
51.Morgan, Robert M.、Hunt, Shelby D.(1994)。The commitment-trust theory of relationship marketing。Journal of Marketing,58(3),20-38。  new window
52.Hennig-Thurau, Thorsten、Gwinner, Kevin P.、Gremler, Dwayne D.(2002)。Understanding Relationship Marketing Outcomes: An Integration of Relational Benefits and Relationship Quality。Journal of Service Research,4(3),230-247。  new window
53.Oliver, Richard L.(1980)。A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions。Journal of Marketing Research,17(4),460-469。  new window
54.Sitkin, Sim B.、Weingart, Laurie R.(1995)。Determinants of Risky Decision-making Behavior: A Test of the Mediating Role of Risk Perceptions and Propensity。The Academy of Management Journal,38(6),1573-1592。  new window
55.Anderson, Eugene W.、Sullivan, Mary W.(1993)。The Antecedents and Consequences of Customer Satisfaction for Firms。Marketing Science,12(2),125-143。  new window
56.Boulding, William、Kalra, Ajay、Staelin, Richard、Zeithaml, Valarie A.(1993)。A Dynamic Process Model of Service Quality: From Expectation to Behavioral Intentions。Journal of Marketing Research,30(1),7-27。  new window
57.Jones, Thomas O.、Sasser, W. Earl Jr.(1995)。Why Satisfied Customers Defect?。Harvard Business Review,73(6),88-99。  new window
58.Anderson, Eugene W.、Fornell, Claes、Lehmann, Donald R.(1994)。Customer satisfaction, market share, and profitability: Findings from Sweden。Journal of Marketing,58(3),53-66。  new window
59.Abod,A. K.、Hishamuddin, I.、Venu,T.(2002)。What Drive Customer Loyalty: An Analysis from the Telecommunications Industry。Journal of Targeting, Measurement and Analysis for Marketing,11(1),34-44。  new window
60.Baker, H. K.、Haslem, J. A.(1974)。The Impact of Investor Socioeconomic Characteristics on Risk and Return Preferences。Journal of Business Research,2(4),469-476。  new window
61.Bernheim, B. D.、Skinner, J.、Weinberg, S.(2001)。What Accounts for The Variation in Retirement Wealth among U.S. Households。American Economic Review,91(4),832-857。  new window
62.Grable, J. E.、Joo, S. H.(2004)。Environmental and Biopsychosocial Factors Associated with Financial Risk Tolerance。Financial Counseling and Planning,15(1),73-82。  new window
63.Hess, C. K.、Weber, E. U.(1997)。A Fundamental Prediction Error: Self-Other Discrepancies in Risk Preference。Journal of Experimental Psychology,126,46-53。  new window
64.Horvath, P.、Zuckerman, M.(1993)。Sensation Seeking, Risk Appraisal,and Risky Behavior。Personality and Individual Differences,14(1),41-52。  new window
65.Jones, M. A.、Mothersbaugh, D. L.、Beatty, S. E.(2003)。The Effects of Locational Convenience on Customer Repurchase Intentions across Service Types,。Journal of Services Marketing,17(3),701-712。  new window
66.Kang, J. H.(2004)。The Role of Self-esteem in Initiating Physical Activity in Consumption Situations。Journal of Sport Management,18(3),255-273。  new window
67.Morin, Roger-A.、Suarez, A. Fernandez(1983)。Risk Aversion Revisited。Journal of Finance,38(4),1201-1216。  new window
68.Tarver,J. L.、Haring, R. C.(1988)。Improving Professional Selling: A Social Exchange Approach。Marketing Intelligence and Planning,6(2),15-20。  new window
69.Farley, D. E.(1987)。Risk Takers: The Farley Test for Risk Takers。U. S. News and World Report,26(1),60-67。  new window
70.Farley, D. E.(2000)。Achieving a Balance between Risk and Return。Healthcare financial management: journal of the Healthcare Financial Management Association,54(6),54-58。  new window
71.Nicholson, N.、Soane, E.、Fenton-O'creevy, M.、Willman, P.(2005)。Personality and Domain-specific Risk Taking。Journal of Risk Research,8,157-176。  new window
72.Peter, J.、Tarpey, X.(1975)。Comparative Analysis of Three Consumers Decision Strategies。Journal of Consumer Research,2(1),29-44。  new window
73.Grable, J. E.(2000)。Financial Risk Tolerance and Additional Factors that Affect Risk Taking in Everyday Money Matters。Journal of Business and Psychology,14(4),625-630。  new window
74.Schlenker, D. E.、Helm, B. J.、Tedeschi, J. T.(1973)。The Effects of Personality and Situational Variables on Behavioral Trust。Journal of Personality and Social Psychology,25(1),419-427。  new window
75.Walter, A.、Muller, T. A.、Helfert, G.、Ritter, T.(2003)。Function of Industrial Supplier Relationships and Their Impact on Relation Quality。Industrial Marketing Management,32(2),159-169。  new window
76.Verhoef, P. C.、Frances, P. H.、Hoekstra, J. C.(2002)。The Effect of Relational Constructs on Customer Referrals and Number of Services Purchased form a Multi-service Provider: Does Age of Relationship Matter?。Journal of the Academy of Marketing Science,30(3),202-216。  new window
圖書
1.Engel, J. F.、Kollat, D. T.、Blackwell, R. D.(1982)。Consumer behavior。New York:Holt, Rinehart and Winston Company。  new window
2.Hillson, D.、Webster-Murray, R.(2005)。Understanding and Managing Risk Attitude。  new window
3.Rohrmann, B.(2002)。Risk Attitude Scales: Concepts and Questionnaires。Melbourne。  new window
4.Von Neumann, J.、Morgenstern, O.(1947)。Theory of Games and Economic Behavior。  new window
5.Swaminathan, V.、Reddy, S. K.(2000)。Affinity Partnering: Conceptualization and Issues。Handbook of Relationship Marketing。  new window
其他
1.巴曙松(2007)。與資本泡沫共舞。  延伸查詢new window
2.Kinsella, R.(1996)。Resident Abroad,London。  new window
圖書論文
1.Marsh, H. W.、Wen, Z.、Hau, K. T.(2006)。Structural equation models of latent interaction and quadratic effects。Introduction to structural equation modeling: A second course。Mahwah, NJ:Erlbaum。  new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
:::
無相關著作
 
QR Code
QRCODE