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題名:探討百貨業於關係信任、品牌形象、體驗行銷與顧客忠誠度關聯性之研究
書刊名:北商學報
作者:胡同來 引用關係何怡萱謝文雀 引用關係
作者(外文):Hu, Tung-laiHo, Yi-hsuanHsieh, Wen-chueh
出版日期:2014
卷期:25/26
頁次:頁55-75
主題關鍵詞:關係信任品牌形象體驗行銷顧客忠誠度TrustBrand imageExperiential marketingCustomer loyalty
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(5) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:5
  • 共同引用共同引用:44
  • 點閱點閱:135
期刊論文
1.Gronholdt, L.、Martensen, A.、Kristensen, K.(2000)。Customer satisfaction measurement at post demark: Results of application of the European customer satisfaction index methodology。Total Quality Management,11(7),1007-1015。  new window
2.Brexendorf, T. O.、Mühlmeier, S.、Tomczak, T.、Eisend, M.(2010)。The Impact of Sales Encounters on Brand Loyalty。Journal of Business Research,63(11),1148-1155。  new window
3.Luo, M. M.、Chen, J. S.、Ching, R. K. H.、Liu, C. C.(2011)。An Examination of the Effects of Virtual Experiential Marketing on Online Customer Intentions and Loyalty。The Service Industries Journal,31(13),2163-2191。  new window
4.Lee, M. S.、Hsiao, H. D.、Yang, M. F.(2010)。The Study of the Relationships among Experiential Marketing, Service Quality, Customer Satisfaction and Customer Loyalty。International Journal of Organizational Innovation,3(2),352-378。  new window
5.周聰佑、陳彥廷、張鈺禾(20100300)。體驗行銷對顧客忠誠度影響之研究--以直銷業為例。行銷評論,7(1),1-24。new window  延伸查詢new window
6.Burca, S.、Fynes, B.、Roche, E.(2004)。Evaluating relationship quality in a business-tobusiness context。Irish Journal of Management,25(2),61-75。  new window
7.Juntunen, M.、Juntunen, J.、Juga, J.(2011)。Corporate brand equity and loyalty in B2B markets: A study among logistics service purchasers。Journal of Brand Management,18(4),300-311。  new window
8.Shyu, J. C.、Chang, W.、Ko, H. T.(2013)。Comparative analysis of experience-oriented customer needs and manufacturer supplies based on the Kano model。Total Quality Management & Business Excellence,24(11/12),1272-1287。  new window
9.Wong, Y. H.、Yip, T. L.、Chan, R. Y.(2013)。Trilateral Trust Building。Journal of Transnational Management,18(1),23-38。  new window
10.Mariola, P. V.、Elena, D. B.(2005)。Sales promotions effects on consumer based brand equity。International Journal of Market Research,47(2),179-205。  new window
11.Ganesan, Shankar、Hess, Ron(1997)。Dimensions and Levels of Trust: Implications for Commitment to a Relationship。Marketing Letters,8(4),439-448。  new window
12.Chaudhuri, A.、Holbrook, M. B.(2002)。Product-Class Effects on Brand Commitment and Brand Outcomes: The Role of Brand Trust and Brand Affect。Journal of Brand Management,10(1),33-58。  new window
13.Oliver, R. L.(1999)。Whence consumer loyalty?。Journal of Marketing,63,33-44。  new window
14.謝依靜、吳嘉慧(20040800)。金融服務業顧客關係利益與忠誠度之探討。臺灣管理學刊,4(2),225-249。new window  延伸查詢new window
15.Garbarino, Ellen、Johnson, Mark S.(19990400)。The Different Roles of Satisfaction, Trust, and Commitment in Consumer Relationships。Journal of Marketing,63(2),70-87。  new window
16.Aaker, David A.(1996)。Measuring Brand Equity Across Products and Markets。California Management Review,38(3),102-120。  new window
17.Dwyer, F. Robert、Schurr, Paul H.、Oh, Sejo(1987)。Developing Buyer-Seller Relationships。Journal of Marketing,51(2),11-27。  new window
18.Moorman, Christine、Zaltman, Gerald、Deshpande, Rohit(1992)。Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations。Journal of Marketing Research,29(3),314-328。  new window
19.Anderson, James C.、Gerbing, David W.(1988)。Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach。Psychological Bulletin,103(3),411-423。  new window
20.Sirohi, Niren、McLaughlin, Edward W.、Wittink, Dick R.(1998)。A Model of Consumer Perceptions and Store Loyalty Intentions for a Supermarket Retailer。Journal of Retailing,74(2),223-245。  new window
21.Dichter, Ernest(1985)。What's in an Image?。Journal of Consumer Marketing,2(1),75-81。  new window
22.Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing,57(1),1-22。  new window
23.張淑青(20060100)。顧客忠誠驅動因子之研究--顧客知覺價值的關鍵角色及顧客滿意與信任的中介影響。輔仁管理評論,13(1),107-132。new window  延伸查詢new window
24.Singh, Jagdip、Sirdeshmukh, Deepak(2000)。Agency and Trust Mechanisms in Consumer Satisfaction and Loyalty Judgments。Journal of the Academy of Marketing Science,28(1),150-167。  new window
25.Boulding, Kenneth Ewart(1959)。National Images and International Systems。Journal of Conflict Resolution,3(2),120-131。  new window
26.Kamins, M. A.、Marks, L. J.(1999)。The Perception of Kosher as a Third Party Certification Claim in Advertising for Familiar and Unfamiliar Brands。Journal of the Academy of Marketing Science,19(3),177-185。  new window
27.Ganesan, Shankar(1994)。Determinants of long-term orientation in buyer-seller relationships。Journal of Marketing,58(2),1-19。  new window
28.Aaker, David A.、Keller, Kevin Lane(1990)。Consumer Evaluations of Brand Extensions。Journal of Marketing,54(1),27-41。  new window
29.Morgan, Robert M.、Hunt, Shelby D.(1994)。The commitment-trust theory of relationship marketing。Journal of Marketing,58(3),20-38。  new window
30.Mano, Haim、Oliver, Richard L.(1993)。Assessing the Dimensionality and Structure of the Consumption Experience: Evaluation, Feeling, and Satisfaction。Journal of Consumer Research,20(3),451-466。  new window
31.Grohs, R.、Reisinger, H.(2014)。Sponsorship effects on brand image: The role of exposure and activity involvement。Journal of Business Research,67(5),1018-1025。  new window
32.Schmitt, Bernd(1999)。Experiential Marketing。Journal of Marketing Management,15(1-3),53-67。  new window
33.Heskett, James L.、Sasser, W. Earl Jr.、Hart, Christopher W.(1990)。The Profitable Art of Service Recovery。Harvard business review,68(4),148-156。  new window
34.Park, C. Whan、Jaworski, Bernard J.、MacInnis, Deborah J.(1986)。Strategic Brand Concept-Image Management。Journal of Marketing,50(4),135-145。  new window
35.Schoorman, F. David、Mayer, Roger C.、Davis, James H.(2007)。An Integrative Model of Organizational Trust: Past, Present, and Future。Academy of Management Review,32(2),344-354。  new window
36.Jones, Thomas O.、Sasser, W. Earl Jr.(1995)。Why Satisfied Customers Defect?。Harvard Business Review,73(6),88-99。  new window
37.Pine, B. Joseph II、Gilmore, James H.(1998)。Welcome to the Experience Economy。Harvard Business Review,76(4),97-105。  new window
38.Chaudhuri, Arjun、Holbrook, Morris B.(2001)。The chain of effects From brand trust and brand affect to brand performance: The role of brand loyalty。Journal of Marketing,65(2),81-93。  new window
39.Alab, J. W.、Hutchinson, J. W.(2000)。Knowledge Calibration: What Consumers Know and What They Think They Know。Journal of Consumer Research,27(2),123-156。  new window
會議論文
1.Kini, A.、Choobineh, J.(1998)。Trust in electronic commerce: Definition and theoretical considerations。The 31st Hawaii International Conference on System Sciences。IEEE。51-61。  new window
圖書
1.Hair, J. F. J.、Anderson, R. E.、Tatham, R. L.、Black, W. C.(1998)。Multivariate Analysis。Prentice Hall International。  new window
2.Griffin, J.(1997)。Customer Loyalty: How to Earn It, How to Keep It?。New York, NY:Lexington Book。  new window
3.Pine, B. J. II、Gilmore, J. H.(1999)。The experience economy: Work is theatre and every business a state。Harvard Business School Press。  new window
 
 
 
 
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