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題名:臺灣互動電視潛在消費者行為意向模式
書刊名:臺北海洋技術學院學報
作者:鄭青展 引用關係蔡明春張雅媛
作者(外文):Cheng, Ching-chanTsai, Ming-chunChang, Ya-yuan
出版日期:2010
卷期:3:2
頁次:頁24-53
主題關鍵詞:互動電視計畫行為理論科技接受模式潛在消費者Interactive TVTheory of planned behaviorTPBTechnology acceptance modelTAMPotential consumer
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:43
  • 點閱點閱:277
期刊論文
1.Chang, M. K.、Cheung, W.(2001)。Determinants of the Intention to Use Internet/WWW at work: A Confirmatory Study。Information and Management,39(1),1-14。  new window
2.Choi, H.、Choi, M.、Kim, J.、Yu, H.(2003)。An Empirical Study on the Adoption of Information Appliances with a Focus on Interactive TV。Telematics and Informatics,20(2),161-183。  new window
3.Lau, A.、Yen, J.、Chau, P. Y. K.(2001)。Adoption of on-line trading of investors in the Hong Kong financial market。Journal of Electronic Commerce Research,2(2),2-19。  new window
4.Venkatesh, V. A.(2001)。Longitudinal investigation of personal computers in homes: Adoption determinants and emerging challenges。MIS Quarterly,25(1),71-102。  new window
5.郭英峰、游景文(20070700)。消費者採用行動加值服務行為意向之研究--以年輕族群為例。資訊管理學報,14(3),125-153。new window  延伸查詢new window
6.Yu, Jieun、Ha, Imsook、Choi, Munkee、Rho, Jaejeung(2005)。Extending the TAM for a t-commerce。Information & Management,42(7),965-976。  new window
7.Lin, Hsiu-Fen(2007)。Predicting consumer intentions to shop online: An empirical test of competing theories。Electronic Commerce Research and Applications,6(4),433-442。  new window
8.Moon, J. W.、Kim, Y. G.(2001)。Extending the TAM for World-Wide-Web Context。Information and Management,38(4),217-230。  new window
9.Riemenschneider, Cynthia K.、Harrison, David A.、Mykytyn, Peter P. Jr.(2003)。Understanding IT adoption decisions in small business: integrating current theories。Information & Management,40(4),269-285。  new window
10.Shin, Dong-Hee(2007)。User acceptance of mobile Internet: Implication for convergence technologies。Interacting with Computers,19(4),472-483。  new window
11.李松竹、陳自強(20011200)。互動電視的特性與發展趨勢。電腦與通訊,98,80-87。  延伸查詢new window
12.林豪鏘、沈祺琳、劉耀元(20061200)。經營者與消費者導入數位電視商務之決策分析。電子商務研究,4(4),405-427。new window  延伸查詢new window
13.邱郁文、林益民、施東河(20070600)。系統特性、任務特性與電腦自我效能對個人線上學習行為傾向影響。電子商務學報,9(2),235-266。new window  延伸查詢new window
14.Ngai, E. W. T.、Poon, J. K. L.、Chan, Y. H. C.(2007)。Empirical examination of the adoption of WebCT using TAM。Computers and Education,48(2),250-267。  new window
15.Lin, Carolyn A.(1998)。Exploring personal computer adoption dynamics。Journal of Broadcasting & Electronic Media,42(1),95-112。  new window
16.Plouffe, C. R.、Hulland, J. S.、Vandenbosch, M.(2001)。Research report: richness versus parsimony in modeling technology adoption decisions--understanding merchant adoption of a smart card-based payment system。Information Systems Research,12(2),208-222。  new window
17.余泰魁、吳桂森、李能慧(20050700)。我國技職體系學生MP3使用行為模式之研究。資訊管理學報,12(3),189-222。new window  延伸查詢new window
18.Taylor, Shirley、Todd, Peter(1995)。Decomposition and crossover effects in the theory of planned behavior: A study of consumer adoption intentions。International Journal of Research in Marketing,12(2),137-155。  new window
19.Taylor, S.、Todd, P. A.(1995)。Assessing IT usage: The role of prior experience。Management Information Systems Quarterly,19(4),561-570。  new window
20.Ajzen, Icek(1991)。The Theory of Planned Behavior。Organizational Behavior and Human Decision Processes,50(2),179-211。  new window
21.Chen, C. D.、Fan, Y. W.、Farn, C. K.(2006)。Predicting electronic toll collection service adoption: An integration of the technology acceptance model and the theory of planned behavior。Transportation Research Part C-Emerging Technologies,15(5),300-311。  new window
22.Venkatesh, Viswanath、Davis, Fred D.(2000)。A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies。Management Science,46(2),186-204。  new window
23.Taylor, Shirley、Todd, Peter A.(1995)。Understanding information technology usage: A test of competing models。Information Systems Research,6(2),144-176。  new window
24.Legris, P.、Ingham, J.、Collerette, P.(2003)。Why do people use information technology? A critical review of the technology acceptance model。Information & Management,40(3),191-204。  new window
25.Anderson, James C.、Gerbing, David W.(1988)。Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach。Psychological Bulletin,103(3),411-423。  new window
26.Venkatesh, Viswanath、Morris, Michael G.、Davis, Gordon B.、Davis, Fred D.(2003)。User Acceptance of Information Technology: Toward a Unified View。Management Information Systems Quarterly,27(3),425-478。  new window
27.Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research,18(1),39-50。  new window
28.Yi, Mun Y.、Jackson, Joyce D.、Park, Jae S.、Probst, Janice C.(2006)。Understanding information technology acceptance by individual professionals: Toward an integrative view。Information & Management,43(3),350-363。  new window
29.Lin, Judy Chuan-Chuan、Lu, Hsipeng(2000)。Towards an understanding of the behavioural intention to use a web site。International Journal of Information Management,20(3),197-208。  new window
30.Hung, S. Y.、Chang, C. M.(2005)。User Acceptance of WAP Services: Test of Competing Theories。Computer Standards & Interfaces,27(4),359-370。  new window
31.Mathieson, Kieran(1991)。Predicting user intentions: comparing the technology acceptance model with the theory of planned behavior。Information Systems Research,2(3),173-191。  new window
32.Armitage, Christopher J.、Conner, Mark(2001)。Efficacy of the Theory of Planned Behaviour: A Meta-analytic Review。British Journal of Social Psychology,40(4),471-499。  new window
33.彭資淵(20060600)。互動電視體育節目加值資訊研究:以棒球節目為例。中華傳播學刊,9,199-237。new window  延伸查詢new window
34.Davis, Fred D.、Bagozzi, Richard P.、Warshaw, Paul R.(1992)。Extrinsic and Intrinsic Motivation to Use Computers in the Workplace。Journal of Applied Social Psychology,22(14),1111-1132。  new window
35.Moore, Gary C.、Benbasat, Izak(1991)。Development of an Instrument to Measure the Perceptions of Adopting an Information Technology Innovation。Information Systems Research,2(3),192-222。  new window
36.Davis, Fred D.、Bagozzi, Richard P.、Warshaw, Paul R.(1989)。User acceptance of computer technology: A comparison of two theoretical models。Management Science,35(8),982-1003。  new window
37.Karahanna, Elena、Straub, Detmar W.、Chervany, Norman L.(1999)。Information Technology Adoption Across Time: A Cross-Sectional Comparison of Pre-Adoption and Post-Adoption Beliefs。MIS Quarterly,23(2),183-213。  new window
38.Davis, Fred D.(1989)。Perceived Usefulness, Perceived Ease of Use, & User Acceptance of Information Technology。MIS Quarterly,13(3),319-340。  new window
39.Wu, Ing-Long、Chen, Jian-Liang(2005)。An extension of trust and TAM model with TPB in the initial adoption of online tax: An empirical study。International Journal of Human-Computer Studies,62(6),784-808。  new window
40.Sheth, Jagdish N.、Newman, Bruce I.、Gross, Barbara L.(1991)。Why We Buy What We Buy: The Theory of Consumption Value。Journal of Business Research,22(2),159-170。  new window
41.林東清、孫培真、徐景智(2000)。影響資訊系統使用者抗拒行為之原因:以計畫形為理論為基礎之整合研究。資訊管理研究,2(2),1-26。new window  延伸查詢new window
42.張玲星(2006)。資訊系統發展中政治行為之意圖:以計劃行為理論為基礎之研究—MIS專業人員與使用者差異之比較。管理學報,23(3),347-365。new window  延伸查詢new window
43.Sheeran, P.、Trafimow, D.、Finlay, K.A.、Norman, P.(2002)。Evidence that the type of person affects the strength of the perceived behavioral control-intention relationship。British Journal of Social Psychology,41,253-270。  new window
44.Chu, P. Y.、Wu, T. Z.(2005)。In-Depth Citizen Interaction with E-Government from Taxpayers' Behavioral Perspectives。International Journal of the Information Systems for Logistics and Management,1(1),27-37。  new window
45.Johnny, C. F.、Bolloju, N.(2005)。Explaining the intensions to share and reuse knowledge in the context of IT service operations。Journal of Knowledge Management,9(6),30-41。  new window
46.Kim, P.、Sawhney, H.(2002)。A machine-like new medium-theoretical xamination of interactive TV Media。Culture and Society,24(2),217-233。  new window
會議論文
1.Randolph, C.(1999)。Why do we Hate Microsoft and Still Use Word?。The 10th Australasian Conference on Information Systems,736-748。  new window
2.Czyrnek, M.、Mazurek, C.、Stroinski, M.、J. Weglarz, J.(2005)。iTVP platform: delivering interactive TV services over IP networks1-5。  new window
研究報告
1.Chang, Chih(2001)。Interactive TV Shows incredible Potential。Market intelligence Center (MIC)。  new window
學位論文
1.楊敦質(2008)。以科技接受模型分析數位有線電視之使用者採用行為(碩士論文)。國立中山大學。  延伸查詢new window
2.鍾金燕(2006)。運用資料採礦技術於創新服務MOD採用之研究(碩士論文)。國立臺北大學。  延伸查詢new window
3.鄭嫄嫄(2004)。中國大陸使用個人電腦結合互動電視平台可行性研究。世新大學,台北市。  延伸查詢new window
圖書
1.Ajzen, I、Fishbein, M.(1975)。Understanding attitudes and predicting social behaviour。New Jersey:Prentice-Hall。  new window
2.Ajzen, Icek(1988)。Attitudes, Personality, and Behavior。Milton Keynes, England:Open University Press。  new window
3.Rogers, Everett M.(1995)。Diffusion of Innovations。New York, NY:Simon & Schuster。  new window
4.Hair, Joseph F. Jr.、Black, William C.、Babin, Barry J.、Anderson, Rolph E.、Tatham, Ronald L.(2006)。Multivariate data analysis。Pearson Prentice Hall。  new window
5.邱皓政(2003)。結構方程模式--LISREL的理論、技術與應用。雙葉書廊。  延伸查詢new window
6.Fishbein, Martin、Ajzen, Icek(1975)。Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research。Addison-Wesley Publishing Company。  new window
其他
1.台灣有線寬頻產業協會(2005)。數位有線電視展望,http://www.cbit.org.tw/index.php?PageID=d373559edb5110f3f672c645f8450df4。  延伸查詢new window
2.資策會FIND網站(2006)。2011年全球數位電視用互將突破五億,http://www.find.org.tw/0105/news/0105_news_disp.aspx?news_id=4491&SearchString=。  延伸查詢new window
圖書論文
1.Ajzen, I.(1985)。From intentions to actins: A theory of planned behavior。Action-control: From cognition to behavior。Springer-Verlag。  new window
2.Fishbein, M.(1967)。Attitude and the prediction of behavior。Readings in attitude theory and measurement。New York:Willy。  new window
 
 
 
 
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