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題名：服務品質、價值、滿意度及行為意圖關係之研究--以打狗英國領事官邸餐廳為例
書刊名：休閒暨觀光產業研究
作者：蔡雨勳／李明聰 引用關係／劉修祥 引用關係
作者(外文)：Tsai, Yu-shiun／Lee, Ming-tsung／Liu, Hsiou-hsiang
出版日期：2010
卷期：5:1/2
頁次：頁54-69
主題關鍵詞：餐廳；結構方程式；Restaurants；SEM
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(9) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:9
  • 共同引用共同引用:0
  • 點閱點閱:49
隨著慢食、慢活、樂活風潮的興起，人們假日選擇餐廳不再以價格為主要考量因素，對於服務品質之要求也有差距，根據文獻回顧來探討服務品質、價值、滿意度及行為意圖對打狗英國領事官邸餐廳餐廳之影響。本研究旨在探究顧客對餐廳之服務品質、價值、滿意度及其行為意圖之關係。研究對象以在打狗英國領事官邸餐廳用餐之顧客，採非隨機便利抽樣共獲得有效樣本271 份。研究結果顯示服務品質是最重要之決定因素，餐廳服務品質與價值對顧客之行為意圖產生重大影響，而價值間接影響服務品質。最後依研究發現提出建議，並提供打狗英國領事官邸餐廳業者管理上之參考。
With the slow food, slow living, the rise of the LOHAS (lifestyles of health and sustainability), people choose to holiday in the price for the restaurant is no longer the main considerations, based on literature review to explore the service quality, value, satisfaction and behavioral intention to the impact of the British Consulate at Takao. This study was designed to explore the restaurant's customer service quality, value, satisfaction and the relationship between behavioral intentions. Study in the British Consulate at Takao meal of customers, to facilitate the mining of non-random sample of a total of 271 effective samples. The results showed that service quality is the most important determinants of restaurant service quality and value of customers have a significant impact on behavioral intention, and the value of indirect impact on quality of service. The study found the final in accordance with recommendations and to provide consular official residence of the British seizing and restaurant management industry reference.
期刊論文
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