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題名：辦桌節慶活動觀光客體驗價值、幸福感與行為意圖之研究
書刊名：人文社會科學研究
作者：陳貴凰 引用關係
作者(外文)：Chen, Kaui-hwang
出版日期：2012
卷期：6:4
頁次：頁1-25
主題關鍵詞：飲食節慶；體驗價值；幸福感；行為意圖；Food festival；Experiential value；Well-Being；Behavioral intention
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(5) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:5
  • 共同引用共同引用:281
  • 點閱點閱:133
本研究旨在探討辦桌節慶活動觀光客體驗價值、幸福感與行為意圖之間關聯性，並瞭解幸福感所扮演角色。採取問卷調查方式，研究對象為參與苗栗三義辦桌節慶活動觀光客314位，主要以結構方程模式作資料分析。研究結果發現，體驗價值並未直接正向影響行為意圖，而幸福感對於行為意圖的正向影響關係則獲得實證支持，且體驗價值對於幸福感的正向影響關係成立，並獲得幸福感在體驗價值和行為意圖之間扮演中介角色，且為完全中介模式。
The purpose of this study was to explore the correlations among the experiential value, well-being, and behavioral intention of tourists at Banto (catering) festivals, as well as to understand the role of well-being. A questionnaire survey was conducted on 314 tourists at a Banto festival in Miaoli County. Structural equation model was used for data analysis. The results showed that experiential value did not directly positively affect behavioral intention, and that the positive effect of well-being on behavioral intention had empirical support. The positive effect of experiential value on well-being was established. This study also found that well-being played a mediating role between experiential value and behavioral intention in a complete mediating model.
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4.黃克武(2009)。食巧毋食飽：地方飲食文化。臺北：財團法人中華飮食文化基金會。  延伸查詢new window
5.Holbrook, M. B.(1999)。Introduction to consumer value。Consumer value-A framework for analysis and research。New York, NY：Routledge。  new window
6.Frey, Bruno S.(2010)。Book Review: Happiness- a revolution in economics。Cambridge, MA：The MIT Press。  new window
7.Pine, B. J.、Gilmore, J. H.(1999)。The experience economy: Work is theatre and every business a stage。Boston：Harvard Business School Press。  new window
8.Schiffman, L. G.、Kanuk, L. L.、顧萱萱、郭建志(2001)。消費者行為。臺北：學富文化。  延伸查詢new window
9.Kline, R. B.(1998)。Principle and practice of structural equation modeling。New York, NY：Guilford Press。  new window
10.Hjalager, A. M.、Richards, G.(2002)。Tourism and Gastronomy。Routledge。  new window
11.Wilkie, William L.(1994)。Consumer Behavior。John Wiley and Sons。  new window
12.Zeithaml, Valarie A.、Bitner, Mary Jo(2000)。Service marketing: Integrating customer focus across the firm。McGraw-Hill。  new window
13.Jöreskog, K. G.、Sörbom, D.(1989)。LISREL 7: A Guide to the Program and Application。Chicago, IL：Scientific Software International, Inc.：SPSS Inc。  new window
其他
1.交通部觀光局(2012)。中華民國100年國人旅遊狀況調查，http://admin.taiwan.net.tw/statistics/market.aspx?no=133， 2012/10/12。  延伸查詢new window
2.林巧雁(2012)。幸福調查意外發財最棒，http://www.appledaily.com.tw/appledaily/article/headline/20120930/34542825， 20120930。  延伸查詢new window
3.賴瑟珍(20121016)。尊重陸客需求行銷臺灣價值。  延伸查詢new window
圖書論文
1.Holbrook, M. B.(1996)。Customer value: A framework work for analysis and research。Advances in consumer research。Association for Consumer Research。  new window
2.Corigliano, M. A.、Baggio, R.(2002)。Italian culinary tourism on the internet。Gastronomy and Tourism。Antwerpen：Academie voor de Streekgebonden Gastronomie。  new window
 
 
 
 
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