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題名：媒介經濟學的特性與政策回應[評Baker, C. Edwin著 馮建三譯Media, Market, and Democracy (傳媒、市場與民主)]
書刊名：中華傳播學刊
作者：賴祥蔚
作者(外文)：Lai, Weber H. W.
出版日期：2010
卷期：18
頁次：頁267-278
主題關鍵詞：公共財；外部性；貝克；媒介經濟學；雙元市場；Media economics；Dual market；Externality；Public good；Baker
原始連結：連回原系統網址new window
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  • 共同引用共同引用:7
  • 點閱點閱:128
媒介經濟學一向以來較少受到關注，是因為有其特性。這些特性的內涵如何？對於閱聽人有什麼影響？政策又應該如何回應？這是一連串值得探討的問題。雖然Coase(1965)與Gomery(1993)等經濟與傳播學者都早已強調媒介經濟學有助於政策擬定，應該位居傳播研究的核心；Wildman(2008)也呼籲加強這方面的研究，但既有文獻很少結合媒介經濟學分析去擬定回應的政策。就此而論，Baker(2002)的《傳媒、市場與民主》(Media, Market, and Democracy)一書被認為是「迄今可能最為詳細完善的鋪陳與討論」。本文試著先簡單回顧媒介經濟學的特性，從而探討Baker對此的主張。
Scholars in communications as well as economists have devoted relatively little attention to the distinctive characteristics of media economics. What are characteristics of media economics? How are audiences affected by these characteristics? And what are appropriate public policy responses? Coase (1965) and Gomery (1993) emphasized the need for media economics in the establishment of policy regarding media and stressed that this should form the core of study into communications; however, Wildman (2008) insisted that further research was required. Few studies have examined the connection between media economics and media policy. Baker (2002) is recognized as having produced the most complete and detailed discussion entitled, Media, Markets, and Democracy. In this paper, we review the characteristics of Media Economics provided in previous papers with a particular focus on the content of Baker's advocacy.
期刊論文
1.Fowler, M.、Brenner, D.(1982)。A marketplace approach to broadcast regulation。Texas Law Review，60(2)，207-257。  new window
2.曾國峰(20060700)。媒介管理與經濟的新發展。新聞學研究，88，191-197。new window  延伸查詢new window
3.Gomery, D.(1993)。The centrality of media economics。Journal of Communication，43(3)，190-198。  new window
4.Waterman, David、Rogers, Everett M.(1994)。The economics of television program production and trade in Far East Asia。Journal of Communication，44(3)，89-111。  new window
5.李郁青(20090100)。《壹週刊》外部性問題初探--以司法院「法學資料檢索系統」中的案例看起。新聞學研究，98，193-244。new window  延伸查詢new window
6.Coase, R. H.(1965)。Evaluation of public policy relating to radio and television broadcasting: Social and economic issues。Land Economics，41，161-167。  new window
7.Symthe, D. W.(1977)。Communication: Blind-spot of Western Marxism。Canadian Journal of Political and Social Theory，1，120-127。  new window
8.Wildman, S. S.(2008)。Communication and economics: Two imperial disciplines and too little collaboration。Journal of Communication，58，693-706。  new window
會議論文
1.賴祥蔚(2008)。〈市場機制對媒體節目產製的影響─Baker 經濟學分析途徑的介紹與思考〉。台灣，台北市。  延伸查詢new window
圖書
1.Lavine, John M.、Waxkman, Daniel B.(1993)。Managing media organization。N.Y.：Longman。  new window
2.Ryan, Bill(1992)。Making Capital from Culture: The Corporate Form of Capitalist Cultural Production。Walter de Gruyter。  new window
3.Baker, C. Edwin(2007)。Media concentration and democracy: Why ownership matters。New York：Cambridge University Press。  new window
4.McQuail, Denis、潘邦順(2000)。大眾傳播理論。台北：風雲論壇。  延伸查詢new window
5.Albarran, Alan B.(1996)。Media economics: Understanding markets, industries and concepts。Iowa State University Press。  new window
6.Picard, Robert G.、馮建三(1999)。媒介經濟學。台北：遠流。  延伸查詢new window
7.Doyle, Gillian(2002)。Understanding Media Economics。London：Sage。  new window
8.Hoskins, Colin、McFadyen, Stuart、Finn, Adam(2004)。Media economics: Applying economics to new and traditional media。Sage Publications。  new window
9.Baker, C. E.(2002)。Media, markets, and democracy。Cambridge University Press。  new window
10.Rawls, John(1999)。A Theory of Justice。Harvard University Press。  new window
11.馮建三、Baker, C. E.(2008)。〈跋／科斯的傳媒論述：與激進的反政府論對話〉。《傳媒、市場與民主》。台北市。  延伸查詢new window
12.Albarran, A. B.(2004)。Media economics。The Sage handbook of media studies。Thousand Oaks, CA。  new window
13.Albarran, A. B.,、Chan-Olmsted, S.(1998)。Global media economics:Commercialization, concentration and integration of world media markets。Ames, IA。  new window
14.Albarran, A. B., Chan-Olmsted, S. M.,、Wirth, M. O. Eds..(2006)。Handbook of media management and economics。Mahwah, NJ。  new window
15.Alexander, A.、Carveth, R.、Owers, J.、Hollifield, A. C.、Greco, A. C.(2004)。Media economics: Theory and practice。Mahwah, NJ：Lawrence Erlbaum Associates。  new window
16.Graham, A.,、Davies, G.(1997)。Broadcasting, society and policy in the multimedia age。London。  new window
17.McChesney, R. W.(2002)。Children, globalization, and media policy。Children, young people and media globalization。Goteborg, Sweden。  new window
18.Picard, R. G.(2006)。Historical trends and patterns in media economics。Handbook of media management and economics。Nahwah, NJ。  new window
圖書論文
1.Murdock, Graham、Golding, Peter(1983)。Capitalism, communication and class relation。Mass communication and society。Hong Kong：Wing King Tong。  new window
 
 
 
 
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