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題名：Challenges of Developing the Medical Tourism Industry in Taiwan
書刊名：商業現代化學刊
作者：郭亭亞
作者(外文)：Kuo, Ting-ya
出版日期：2011
卷期：6:1
頁次：頁13-30
主題關鍵詞：醫療觀光；臺灣；發展；Medical tourism；Taiwan；Development
原始連結：連回原系統網址new window
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  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:0
  • 點閱點閱:36
從1997年的亞洲金融危機至今，醫療觀光已經快速的成長，且年產值約有400億美元。有些亞洲國家如泰國、新加坡、馬來西亞和印度都已經成為主要醫療觀光地區且享受醫療觀光帶來的收入。台灣有良好的健保制度、先進的醫療技術和合理的醫療費用，所以應有潛能成為主要的醫療觀光地區。但是2009年實際接受醫療的國際人數和收入與2010-2013預計的數字卻遠低於主要的醫療觀光地區。本研究回顧和分析台灣發展醫療觀光面臨的挑戰，並提出如何處理這些挑戰的建議。
Medical tourism has been growing rapidly since the Asia financial crisis in 1997, and its market value is around US$40 billion per year. Several Asia countries like Thailand, Singapore, Malaysia, and India have been recognized as leading medical tourism destinations and enjoying revenues generated from medical tourists. With a good healthcare system, advanced medical skills and affordable pricing, Taiwan has a potential of becoming a leading medical tourism destination, but the number of international patients treated and the revenue received in 2009, and the projected numbers for 2010-2013 are well below those of the leading medical tourism destinations. This study reviews, and analyzes challenges faced by Taiwan and it concludes with some suggestions on dealing with these challenges.
期刊論文
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2.Connell, J.(2006)。Research Article Medical Tourism: Sea, Sun, Sand and … Surgery。Tourism Management，27(6)，1093-1100。  new window
3.Lee, C. G.(2010)。Health care and tourism: Evidence from Singapore。Tourism Management，31(4)，486-488。  new window
4.Pafford, B.(2009)。The third wave-Medical tourism in the 21st century。Southern Medical Journal，102(8)，810-813。  new window
5.Papadopoulos, N.、Heslop, L.(2002)。Country equity and country branding: Problems and prospects。The Journal of Brand Management，9(4/5)，294-314。  new window
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7.Kotler, Philip、Gertner, D.(2002)。Country as brand, product, and beyond: A place marketing and brand management perspective。Journal of Brand Management，9(4/5)，249-261。  new window
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9.Cheng, T.(2009)。Lessons from Taiwan's Universal National Health Insurance: A Conversation with Taiwan's Health Minister Ching-Chuan Yeh。Health Affairs，28(4)，1035-1044。  new window
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11.Chee, H. L.(2010)。Medical Tourism and the State in Malaysia and Singapore。Global Social Policy，10(3)，336-357。  new window
12.Horowitz, M.、Rosensweig, J.(2008)。Medical tourism vs. traditional international medical travel: a tale of two models。International Medical Travel Journal，3，30-33。  new window
13.Datta, P.、Krishnan, G.(2003)。the Health Travelers。Business World，22。  new window
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會議論文
1.Kaur, J.、Sundar, H.、Vaidya, D.、Bhargava, S.(2007)。Health Tourism in India Growth and Opportunities8-10。  new window
圖書
1.Hembry, P. M.(1990)。The English spa, 1560-1815: a social history。London：Athlone Press。  new window
2.Bookman, M. Z.、Bookman, K. R.(2007)。Medical tourism in developing countries。New York：Palgrave McMillan。  new window
3.Woodman, J.(2008)。Patient beyond borders: everybody's guide to affordable, world-class medical travel。Chapel Hill, NC。  new window
其他
1.Huang, J.(2010)。High Potential for Medical Tourism，http://www.taipeitimes.com/News/biz/print/2009/08/03/2003450259， 20101115。  new window
2.Olarte, A.(2006)。'And now, hospital as tourist spots', Philippine Center for Investigate Journalism，http://pcij.org/stories/and-now-hospita1s-as-tourist-spots/， 20101015。  new window
3.Poon, A.(2010)。Taiwan Wants to Touch Your Heart，http://blogs.wsj.com/chinarealtime/2010/12/07/taiwan-wants-to-touch-your-heart/。  new window
4.Deloitte(2008)。Medical Tourism: The Asian Chapter，http://www.deloitte.com/assets/Dcom-Global/Local%20Assets/Documents/Medical%20Tourism%20-%20Asia%20Report%20-%20Web(1).pdf， 20100915。  new window
5.Deloitte(2009)。Medical tourism: Update and implications, Deloitte Health Solution Center，http://www.deloitte.com/assets/Dcom-UnitedStates/Local%20Assets/Documents/us_chs_MedicaITourism_102609.pdf， 20100915。  new window
6.DOH(2008)。The follow-up report of the internationalization of Medical Service Flagship Plan (in Chinese)，http://www.rdec.gov.tw/public/Data/9413161002.pdf， 20100921。  new window
7.DOH(2010)。Taiwan Medical Service Internationalization Action Plan (in Chinese)，www.cepd.gov.tw/dn.aspx?uid=8740， 20100921。  new window
8.Liu, N.(2010)。Joint Force Needed to Develop Medical Tourism，http://focustaiwan.tw/ShowNews/WebNews_， 20100104。  new window
9.OECD(2010)。OECD Health Data 2010 - Frequently Requested Data，http://www.oecd.org/document/16/0,3746,en_2825_495642_2085200_1_1_1_1,00.html， 20100915。  new window
10.Cohen, E.(2008)。Medical Tourism in Thailand。  new window
11.Deloitte(2008)。Medical Tourism: Consumers in Search of Value, Deloitte health Solution Center，http://www.deloitte.com/assets/Dcom-UnitedStates/Local%20Assets/Documents/us_chs_MedicalTourismStudy%283%29.pdf， 20100915。  new window
12.ESCAP(2006)。Medical Travel in Asia and the Pacific: Challenges and Opportunities, 2006, Economic and Social Commission for Asia and the Pacific, United Nations，http://www.unescap.org/ESID/hds/lastestadd/MedicalTourismReport09.pdf， 20101115。  new window
13.Ehrbeck, T.，Guevara, C.，Mango, P.(2008)。Mapping the Market for Medical Travel, The McKinsey Quarterly，http://www.mckinseyquarterly.com/Mapping_the_market_for_travel_2134， 20101115。  new window
14.Pizzi, R.(2009)。Global medical tourism revenue to hit $100B by 2012，http://www.healthcarefinancenews.com/news/global-medical-tourism-revenue-hit-100b-2012， 20101015。  new window
15.Pollard, K.(2010)。Results of the Medical Tourism Climate Survey 2010，http://www.imtj.com/articles/2010/medical-tourism-climate-survey-30055/， 20100915。  new window
16.TAlTRA(2010)。2010 International Forum of Medical Tourism，http://www.gvm.com.tw/event/201011_taitra/page01.html， 20100915。  new window
17.Tung, S.(2010)。Is Taiwan Asia's Next One-Stop Plastic-Surgery Shop?，http://www.time.com/time/world/article/0,8599,2004023,00.html， 20101215。  new window
18.WHO(2009)。World Health Statistics 2009，http://www.who.int/whosis/whostat/2009/en/index.html， 20100915。  new window
19.Wu, J.(2009)。Future Development and Problems faced by Taiwan International Medical Service Development (in Chinese)，http://www.wtocenter.org.tw/SmartKMS/do/www/readDoc?document_id=103115， 20100915。  new window
20.Yeh, J.(2010)。Medical Tourism holds great potential，http://www.chinapost.com.tw/28S814.htm， 20100104。  new window
21.JCI(2010)。JCI Accredited Organizations, Joint Commission International，http://www.jointcommissioninternational.org/JCI-Accredited-Organizations/， 20101115。  new window
 
 
 
 
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