臺灣人文及社會科學引文索引資料庫系統

:::

詳目顯示

回上一頁
第 1 筆 / 總合 1 筆   第一頁 上一頁 下一頁 最後一頁
/1頁
題名：探討綠色消費認知與品牌形象對綠色消費行為之影響--以臺灣某大型連鎖餐飲集團為例
書刊名：商業現代化學刊
作者：周秀蓉／陳佩琪／李芳儀／張瑜庭／謝育芳
作者(外文)：Chou, Hsiu-jung／Chen, Pei-chi／Lee, Fang-yi／Chang, Yu-ting／Hsieh, Yu-fang
出版日期：2014
卷期：7:4
頁次：頁105-127
主題關鍵詞：綠色消費認知；品牌形象；知覺創新；知覺品質；綠色消費行為；Green consumption cognition；Brand image；Perceived innovation；Perceived quality；Green consumption behavior
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:0
  • 點閱點閱:78
期刊論文
1.Juhl, H. J.、Kristensen, K.、Ostergaard, P.(2002)。Customer Satisfaction in European Food Retailing。Journal of Retailing and Consumer，9(6)，327-334。  new window
2.柴松林(19960900)。綠色消費主義。環保標章簡訊，5，4-7。  延伸查詢new window
3.Ottenbacher, M.、Gnoth, J.(2005)。How to develop successful hospitality innovation。Cornell Hotel and Restaurant Administration Quarterly，46(2)，205-222。  new window
4.Lambert, C. U.、Jung, M.(2001)。Adaptation of information quality framework to measure customer's behavioral intentions to use lodging web sites。Hospitality Management，20，129-146。  new window
5.Oskamp, S.、Burkhardt, R. L.、Schultz, P. W.、Hurin, S.、Zelezny, L.(1998)。Predicting three dimensions of residential curbside recycling: An observational study。Journal of Environmental Education，29(2)，37-42。  new window
6.Boyd, T. C.、Mason, C. H.(1999)。The Link Between Attractiveness of "Extrabrand" Attributes and the Adoption of Innovations。Journal of the Academy of Marketing Science，27(3)，306-319。  new window
7.Grewal, Dhruv、Krishnan, R.、Baker, Julie、Borin, Norm(1998)。The Effects of Store Name, Brand Name and Price Discounts on Consumers' Evaluations and Purchase Intentions。Journal of Retailing，74(3)，331-352。  new window
8.Fredericks, Joan O.、Salter, James M. II(1995)。Beyond Customer Satisfaction。Management Review，84(5)，29-32。  new window
9.Chaudhuri, A.(200205)。How brand reputation affects the advertising-brand equity link。Journal of Advertising Research，42(3)，33-43。  new window
10.Atuahene-Gima, K.(1995)。An Exploratory Analysis of the Impact of Market Orientation on New Product Performance: A Contingency Approach。The Journal of Product Innovation Management，12(4)，275-293。  new window
11.Vining, Joanne、Ebreo, Angela(1990)。What Makes A Recycler? A Comparison of Recyclers and Nonrecyclers。Environment & Behavior，22(1)，55-73。  new window
12.Lassar, Walfried、Mittal, Banwari、Sharma, Arun(1995)。Measuring customer-based brand equity。Journal of Consumer Marketing，12(4)，11-19。  new window
13.Danneels, E.、Kleinschmidt, E. J.(2001)。Product innovativeness from the firm's perspective: its dimensions and their relation with project selection and performance。Journal of Product Innovation Management，18(6)，357-373。  new window
14.Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing，57(1)，1-22。  new window
15.Bolton, Ruth N.、Drew, James H.(1987)。A Multistage Model of Customers' Assessments of Service Quality and Value。Journal of Consumer Research，17(4)，375-384。  new window
16.Tsiotsou, Rodoula(2006)。The Role of Perceived Product Quality and Overall Satisfaction on Purchase Intentions。International Journal of Consumer Studies，30(2)，207-217。  new window
17.Richardson, P. S.、Dick, A. S.、Jain, A. K.(1994)。Extrinsic and Extrinsic Cue Effect on Perceptions of Store Brand Quality。Journal of Marketing Research，58(4)，28-36。  new window
18.Holak, Susan L.、Lehmann, Donald R.(1990)。Purchase Intentions and the Dimensions of Innovation: an Exploratory Model。Journal of Product Innovation Management，7(1)，59-73。  new window
19.Park, C. Whan、Jaworski, Bernard J.、MacInnis, Deborah J.(1986)。Strategic Brand Concept-Image Management。Journal of Marketing，50(4)，135-145。  new window
20.Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing，52(3)，2-22。  new window
21.周月英(19920400)。權利與義務齊飛。廣告雜誌，13，67-74。  延伸查詢new window
會議論文
1.吳政衛(2004)。汽車品牌個性、消費者自我概念投射與其購買意願程度之關聯性研究。第十二屆中華民國廣告暨公共關係學術與實務研討會。  延伸查詢new window
研究報告
1.Holbrook, Morris B.、Corfman, Kim P.(1983)。Quality and Other Types of Value in the Consumption Experience: Paedrus Rides Again。N.Y.：Columbia University。  new window
學位論文
1.施志勳(2006)。消費者認知對綠色休閒營運績效之影響研究(碩士論文)。大葉大學。  延伸查詢new window
2.吳瓊斌(1997)。台北市大學生的綠色消費行為與其所關切的環境議題研究(碩士論文)。國立交通大學。  延伸查詢new window
3.李文彬(1995)。綠色行銷與消費者行為關係之研究：以大學生購買再生紙製品為例(碩士論文)。國立中正大學。  延伸查詢new window
4.施金橐(2009)。網路電視產業行銷策略、知覺品質對顧客滿意度關係之研究--以中華電信多媒體隨選視訊消費者為例(碩士論文)。國立彰化師範大學。  延伸查詢new window
5.李淑清(2002)。家庭因素對家庭綠色消費傾向影響之研究--以鳳山市家計單位為對象(碩士論文)。義守大學。  延伸查詢new window
6.廖家新(2003)。臺灣地區消費者對綠色產品的認知與購買行為之調查研究(碩士論文)。國立高雄師範大學。  延伸查詢new window
7.陳義興(2001)。不同環保態度的消費者對綠色行銷的反應(碩士論文)。國立交通大學。  延伸查詢new window
圖書
1.Zeithaml, V. A.、Bitner, M. J.(2000)。Integrating customer focus across the firm, services marketing。McGraw-Hill Irwin。  new window
2.Robertson, T. S.(1985)。Consumer behavior。Glenview, Ill：Scott Foresman。  new window
3.Rogers, Everett M.(1995)。Diffusion of Innovations。New York, NY：Simon & Schuster。  new window
4.許士軍(1983)。現代行銷管理。臺北：臺灣商務印書館。  延伸查詢new window
5.Kotler, Philip(1997)。Marketing Management: Analysis, Planning, Implementation, and Control。Prentice-Hall。  new window
6.Aaker, David A.、Equity, M. B.(1991)。Managing Brand Equity: Capitalizing on the Value of a Brand Name。Free Press。  new window
圖書論文
1.Jacoby, Jacob、Olson, Jerry C.(1977)。Consumer response to price: An attitudinal, information processing perspective。Moving ahead with attitude research。American Marketing Association。  new window
2.Monroe, K. B.、Krishnan, R.(1985)。The Effect of Price on Subjective Product Evaluation。Perceived Quality: How Consumers View Stores and Merchandise。Lexington, MA。  new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
:::
無相關書籍
 
無相關著作
 
QR Code
QRCODE

臺灣人文及社會科學引文索引資料庫

目前上線人數：829（臺灣：825，外國：4） ／ 本年度總使用人次：1695817 ／ 訪客人次（自102年09月）：67504433
國家圖書館著作權聲明 Copyright © 2013 All rights reserved.
本館地址: 100201臺北市中山南路20號． 本館地圖及交通資訊．
總機：(02)23619132．最佳瀏覽解析度為1024x768以上