Like the gender issue in the Car commercial Advertisement, the spatial of car always focused on the gender characteristic as well as pretty women with beautiful car, for example female as the equal of car and the subject of males' belonging, and female as the men's second wife or secret lover. As matter of fact, according to this Paternalistic system of consuming value, the female body is the concept of car commercial Ad ,meanwhile is following male's desire and transcended its solid state as for the male's gaze in the application to the sexual fantasy and imagination in virtue reality and stereotype in ideology. There are two point of conclusion in this study. Firstly, what's the reason for male gaze on the female's body , and is that cause or effect on the side of materialism in the way of female as the target as a commodity ,or the male’s center of ideology and so on,.? Secondly, why the female are almost naked or dress as less as they like in the car commercial Ad? Are these ideas as we used to thought in the way of unbalance in each side of gender, for example female always as the object of male’s politic in control. Meanwhile, if all we don’t agree above this idea should we have to re-think how to balance the issue of gender and how to change this stereotype in action. Like most of popular culture, car commercial Ad is a part of social context in our modern society, and also it reminds us from this case study as the feedback for learning.