This article is an in-depth study on the inter-relationship between the change on social culture and our value on appearance, consumption trends and, parents and children relationship, from the social phenomenon of cosmetic surgery. The globalized mass media brings multi-culturalism and impacts the traditional Taiwanese value of internal beauty. Cosmetic surgery was mainly conducted for medical purposes in the past, but now it has become a way for the general public to beautify themselves. Although mass media should ideally be independent and free, it is actually an important part of the social system that survives within a social network. In fact, the modern sense of beauty has evolved with the advancement of cosmetic surgery and the opening of the mind. It is just as Wolf (1991) said, "Body image is actually largely affected by social culture, part of which is the cultural standard of a male-dominant society, and the other part is formed by the large numbers of media images, which strengthen the ideal body image in society." The Study was conducted through qualitative, in-depth interviews with eight single and married females with the following objectives: 1. To understand how females' attitudes toward and incentive to get surgery is constructed by society; 2. To explore the effects of descriptions of appearance from the media on females' attitudes toward mind and body; 3. To explore the multiple social values and gender issues in Taiwan. The issues were being discussed in four ways, which were: a. Has cosmetic surgery become a trend in our society? b. In what social groups did the cosmetic surgery trend appear? c. Has the social value of "judging a book by its cover" revealed a "lie" of society? d. What are the thoughts and comments on the cosmetic surgery?