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題名:另類廣告不一致:品牌來源國與品牌消費文化定位之觀點
書刊名:廣告學研究
作者:林正士 引用關係練乃華 引用關係周軒逸 引用關係
作者(外文):Lin, Cheng-shihLien, Nai-hwaChou, Hsuan-yi
出版日期:2011
卷期:36
頁次:頁99-135
主題關鍵詞:不一致效果來源國品牌消費文化定位策略國際觀Brand consumer culture positioning strategyCountry of originEffects of incongruityWorld-mindedness
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:2
  • 點閱點閱:69
期刊論文
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會議論文
1.Mandler, George(1982)。The structure of value: Accounting for taste。The seventeenth Annual Carnegie Symposium on Cognition。Hillsdale, NJ:Erlbaum。3-36。  new window
學位論文
1.何佳儒(2010)。態度仲介模式對購買意願效果之比較:以廣告文化定位與說服路徑為調節。銘傳大學。  延伸查詢new window
2.邱佩柔(2006)。品牌全球性與廣告文化定位搭配效果之研究--以產品類別與消費者全球消費文化傾向為調節變數。政治大學。  延伸查詢new window
圖書
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其他
1.陶泰山(2010)。陳沖:放寬漲跌幅是長期趨勢,http://news.sina.com.tw/article/20100329/2924045.html, 20101112。  延伸查詢new window
圖書論文
1.McCracken, Grant(1993)。The value of the brand: An anthropological perspective。Brand Equity & Advertising: Advertising's Role in Building Strong Brands。Lawrence Erlbaum Associates, Inc.。  new window
 
 
 
 
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