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題名:樂活生活認知影響健康飲食消費行為及品牌權益之研究
書刊名:永續發展與管理策略
作者:吳正雄
作者(外文):Wu, Cheng-shiung
出版日期:2012
卷期:4:1
頁次:頁19-36
主題關鍵詞:樂活消費行為品牌權益LOHASConsumer behaviorBrand equity
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:26
  • 點閱點閱:71
期刊論文
1.蘇奉信、彭崑展(20080600)。休閒專業化程度對產品購買意願之影響。文大商管學報,13(1),47-64。new window  延伸查詢new window
2.許瑞娟(2010)。體驗行銷對品牌形象影響之研究。文大商管學報,15(1),81-98。new window  延伸查詢new window
3.掌慶琳、張舉成、高秋英(2009)。原住民部落民宿概況--以屏東縣霧台村為例。永續發展與管理策略,1(1),25-32。new window  延伸查詢new window
4.賴建華(2011)。技職院校財稅系教學服務品質之探討--PZB模型之應用。永續發展與管理策略,3(1),1-28。new window  延伸查詢new window
5.譚家倫、湯幸芬(2009)。鄉村旅遊樂活否?遊客特性分析。農業推廣文彙,52,185-198。  延伸查詢new window
6.Baker, D. A.、J. L. Crompton(2000)。Quality, satisfaction and behavioural intentions。Annals of Tourism Research,27(3),785-804。  new window
7.Barwise, P.(1993)。Brand Equity: Snark or Boojum。International Journal of Research in Marketing,10(1),93-104。  new window
8.Belk, R. W.(1988)。Possessions and the Extended Self。Journal of Consumer Research,15,139-168。  new window
9.Howard, B.(2007)。LOHAS consumers are taking the world by storm。Total Health,29(3),58。  new window
10.Jones, J. M.、Landwehr, J. T.(1988)。Removing Heterogeneity Bias From Logit Model Estimation。Marketing Science,7(1),41-59。  new window
11.Keller, K. L.(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing,57(1),1-22。  new window
12.Reichheld, F. F.、Sasser, W. E., Jr.(1990)。Zero defections: quality comes to services。Harvard Business Review,68(5),105-111。  new window
13.Wang, J. S.、C. S. Wu、H.C. Wu、M.C. Lin、C. H. Lin(2008)。The Tourists'€™ Perceptions of Brand Equity for Traditional Snack in Tainan。Chia Nan Annual Bulletin,34,872-883。  new window
14.王智立、邱雅鈴、陳瑾蓉(20070900)。以品牌知名度、品牌形象、品牌忠誠度分析知覺定位之研究 : 以國內拍賣網站為例。績效與策略研究,4(2),57-79。new window  延伸查詢new window
15.Guadagni, Peter M.、Little, John D. C.(1983)。A Logit Model of Brand Choice Calibrated on Scanner Data。Marketing Science,2(3),203-238。  new window
16.Doyle, Peter(1990)。Building Successful Brands: The Strategic Options。Journal of Consumer Marketing,7(2),5-20。  new window
17.Kim, P.(1990)。A perspective on brands。Journal of Consumer Marketing,7(4),63-67。  new window
18.Blackston, Max(1992)。Observations: Building Brand Equity by Managing the Brand's Relationships。Journal of Advertising Research,32(3),79-83。  new window
19.Leuthesser, Lance、Kohli, Chiranjeev S.、Harich, Katrin R.(1995)。Brand equity: The halo effect measure。European Journal of Marketing,29(4),57-66。  new window
20.張智傑、李城忠(20101200)。樂活族休閒涉入與休閒效益關係之研究。運動休閒管理學報,7(2),111-131。new window  延伸查詢new window
21.De Chernatony, Leslie、McWilliam, Gil(1989)。Branding terminology: the real debate。Marketing Intelligence & Planning,7(7/8),29-32。  new window
22.Coyne, K.P.、Hall, S.J.D.、Clifford, P. G.(1997)。Is Your Core Competence a Mirage?。McKinsey Quarterly,1,41-54。  new window
學位論文
1.盧妍巧(2007)。樂活(LOHAS)理念行銷之初探(碩士論文)。逢甲大學。  延伸查詢new window
圖書
1.別蓮蒂(2000)。生活型態白皮書--2000年台灣消費習慣調查報告。台北:商周出版。  延伸查詢new window
2.林靈宏(1994)。消費者行為學。五南出版社。  延伸查詢new window
3.Aaker, D. A.(1991)。Managing Brand Equity: Capitalizing on the Value of a Brand Name。New York:A Division of Macmillan, Inc。  new window
4.Bauer, R. A.(1960)。Consumer Behavior as Risk Taking。Dynamic Marketing for a Changing World。Chicago:American Marketing Association。  new window
5.Keller, K. L.(1998)。Strategic Brand Management。New Jersey:Prentice Hall。  new window
6.Ray, P. H.、S, R. Anderson(1998)。The cultural creatives: how 50 million people are changing the world?。N.Y:Random House。  new window
7.Sirgy, J.(1982)。Self Concept in Consumer Behavior: A Critical。MA:Marketing Science Institute。  new window
8.Williams, A.(1982)。Consumer Behavior Fundamental and Strategies。St. Paul Minn:West Publishing Co。  new window
9.Nicosia, F. M.(1968)。Consumer Decision Processes: Marketing and Advertising Implications。Englewood Cliffs, N.J.:Prentice-Hall。  new window
10.洪順慶(2005)。行銷管理。台北:新陸書局。  延伸查詢new window
11.Peter, J. P.、Olson, J. C.(1990)。Consumer Behavior and Marketing Strategy。Irwin, IL:Richard D. Irwin Inc.。  new window
12.Kotler, Philip、Armstrong, Gary(1991)。Principles of Marketing。Englewood Cliffs, NJ:Prentice-Hall。  new window
13.Engel, J. F.、Kollat, D. T.、Blackwell, R. D.(1982)。Consumer Behavior。N.Y:Chicago:Holt, Rinehart Winston:Dryden Press:Dryden Press。  new window
14.Kotler, Philip(2000)。Marketing Management: Analysis, Planning, Implementation and control。Englewood Cliffss, New Jersey:Prentice Hall。  new window
15.Schiffman, Leon G.、Kanuk, Leslie Lazar(1983)。Consumer Behavior。Prentice-Hall。  new window
圖書論文
1.Shocker, A. D.、Weitz, B.(1988)。A Perspective on Brand Equity Priniciples and Issues。Defining, measuring, and managing brand equity。Cambridge, MA:Marketing Science Institute。  new window
 
 
 
 
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