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來源文獻資料
摘要
外文摘要
引文資料
題名:
兩岸直航航空旅運選擇行為之研究:以臺北-上海航線為例
書刊名:
運輸學刊
作者:
周榮昌
/
郭仲偉
/
廖崇堯
作者(外文):
Jou, Rong-chang
/
Kuo, Chung-wei
/
Liao, Shung-yao
出版日期:
2012
卷期:
24:2
頁次:
頁135-166
主題關鍵詞:
兩岸直航
;
低價航空
;
多項羅吉特模式
;
混合羅吉特模式
;
Direct-link
;
Low-cost carrier
;
Multinomial logit model
;
Mixed logit model
原始連結:
連回原系統網址
相關次數:
被引用次數:期刊(
1
) 博士論文(0) 專書(0) 專書論文(0)
排除自我引用:
1
共同引用:
5
點閱:110
兩岸在2008年開放航空直航後,雖讓旅客往來更加便利,然而後續衍生的運輸相關議題仍有待討論。本研究針對直航航線中最熱門的臺北-上海航線,探討旅客對於一般航空與低價航空之選擇,以及虹橋機場開放後,對於上海機場(浦東與虹橋)之選擇。研究中分別利用二項、多項及混合羅吉特模式構建旅客對於上海直航之航空公司及機場的選擇模式,爾後進行彈性分析。研究顯示,混合羅吉特模式對於直航航線在機場選擇中有較好的配適度,另外,結果發現旅客會較偏好選擇聯外接駁時間與成本較少的機場作為抵達機場,且旅客偏好選擇能提供每週航班較多的機場及票價低廉航空公司。至於彈性分析顯示虹橋機場開放後,大部分旅客會較偏好選擇虹橋機場作為抵達機場,且未來低價航空在加入此航線後也將對於一般航空公司造成相當大影響。研究建議國籍航空公司可以航線聯營或艙位共享的營運方式提供旅客更多的班次服務。
以文找文
The cross-strail direct flights have opened up since 2008, which allowed more convenient cross-strait contacts. There are subsequent transport-related issues to be discussed. This study uses the most popular Taipei-Shanghai route for related discussions. The travelers' choice between traditional air carrier and low-cost carrier is considered. This study also considers how the opening of Shanghai Hongqiao Airport affects travelers' choice between Pudong and Hongqiao Airports regarding cross-strait direct flights. This study incorporates underlying latent attributes to estimate discrete choice models including binary logit model, multinomial logit model, and mixed logit model. The results show that the mixed logit model for choicing direct flight airport generally has a better fit. Besides, the results indicate that airfare and flight-frequency are important variables affecting passengers' choice of airlines. It also shows that the most important factors for passengers in choosing the airport are access time and access cost. In the elasticity analysis, it is displayed that when Hongqiao Airport is opened for direct flights, it would be the preferred, arrival airport for most passengers. Furthermore, when a low-cost carrier joins this route, it significantly influences other airlines. Therefore, with restrictions on the nationality of airline flights in this route, it is proposed for the airlines to adopt the way of joint operations or shared accommodation in order to provide more flight choices for air passengers.
以文找文
期刊論文
1.
Espino, R.、Martín, J. C.、Roman, C.(2008)。Analyzing the Effect of Preference Heterogeneity on Willingness to Pay for Improving Service Quality in an Airline Choice Context。Transportation Research Part E: Logistics and Transportation Review,44(4),593-606。
2.
Wen, C. H.、Lai, S. C.(2010)。Latent class models of international air carrier choice。Transportation Research Part E: Logistics and Transportation Review,46(2),211-221。
3.
Basar, G.、Bhat, C. R.(2004)。A Parameterized Consideration Set Model for Airport Choice: An Application to the San Francisco Bay Area。Transportation Research Part B: Methodological,38(10),889-904。
4.
McFadden, Daniel、Train, Kenneth E.(2000)。Mixed MNL models for discrete response。Journal of Applied Econometrics,15(5),447-470。
5.
Loo, B. P. Y.(2008)。Passengers' Airport Choice within Multi-airport Regions (MARs): Some Insights from a Stated Preference Survey at Hong Kong International Airport。Journal of Transport Geography,16(2),117-125。
6.
周榮昌、劉祐興、王唯全(2006)。國際航線低償航空公司及一般航空公司選擇行為之研究:以臺北─新加坡航線為例。運輸計劃季刊,36(3),307-332。
延伸查詢
7.
Theis, G.、Adler, T.、Clarke, J. P.、Ben, A. M.(2006)。Risk Aversion to Short Connections in Airline Itinerary Choice。Transportation Research Record: Journal of Transportation Research Board,1951,28-36。
8.
Balcombe, K.、Fraser, I.、Harris, L.(2009)。Consumer Willingness to Pay for In-flight Service and Comfort Levels: A Choice Experiment。Journal of Air Transport Management,15(5),221-226。
9.
Chen, C. F.、Wu, T. F.(2009)。Exploring Passenger Preferences in Airline Service Attributes: A Note。Journal of Air Transport Management,15(1),52-53。
10.
Davison, L.、Ryley, T.(2010)。Tourism Destination Preferences of Low-cost Airline Users in the East Midlands。Journal of Transport Geography,18(3),458-465。
11.
Warburg, Y.、Bhat, C.、Adler, T.(2006)。Modeling Demographic and Unobserved Heterogeneity in Air Passengers’ Sensitivity to Service Attributes in Itinerary Choice。Transportation Research Record: Journal of Transportation Research Board,1951,7-16。
12.
Fourie, C.、Lubbe, B.(2006)。Determinants of Selection of Full-service Airlines and Low-cost Carriers: A Note on Business Travellers in South Africa。Journal of Air Transport Management,12(2),98-102。
13.
Hess, S.(2010)。Evidence of Passenger Preferences for Specific Types of Airports。Journal of Air Transport Management,16(4),191-195。
14.
Hess, S.、Polak, J. W.(2005)。Mixed Logit Modeling of Airport Choice in Multi-airport Regions。Journal of Air Transport Management,11(2),59-68。
15.
Jou, R. C.、Hensher, D.、Hsu, T. L.(2011)。Airport Ground Access Mode Choice Behavior after the Introduction of a New Mode: A Case Study of Taoyuan International Airport in Taiwan。Transportation Research Part E: Logistics and Transportation Review,47(3),371-381。
16.
Jou, R. C.、Lam, S. H.、Kuo, C. W.、Chen, C. C.(2008)。The Asymmetric Effects of Service Quality on Passengers’ Choice of Carriers for International Air Travel。Journal of Advanced Transportation,42(2),179-208。
17.
Ong, W. L.、Tan, A. K. G.(2009)。A Note on the Determinants of Airline Choice: The Case of Air Asia and Malaysia Airlines。Journal of Air Transport Management,16(4),209-212。
18.
Rose, J. M.、Hensher, D. A.、Greene, W. H.(2005)。Recovering Costs through Price and Service Differentiation: Accounting for Exogenous Information on Attribute Processing Strategies in Airline Choice。Journal of Air Transport Management,11(6),400-407。
會議論文
1.
Chang, C. H.、Bond, S.、Cheung, C.(2006)。Feasibility Study on Establishing a Low Cost Carrier in Taiwan。
2.
Hess, S.、Polak, J. W.(2006)。Cross-nested Logit Modeling of the Combined Choice of Airport, Airline and Access-mode1-32。
3.
Carrier, E.(2007)。Modeling the Joint Choice of an Airline Itinerary and Fare Product: Implications for Airline Pricing Strategies。
學位論文
1.
吳采芳(2006)。服務屬性對航空公司選擇行為影響之研究。成功大學。
延伸查詢
2.
林湘婷(2008)。兩岸直航後旅客航空公司選擇行為之研究。成功大學。
延伸查詢
其他
1.
民航局(2010)。統計資料,http://www.caa.gov.tw/big5/content/index.asp?sno=88, 20100513。
2.
民航局(2010)。兩岸空運直航票價之檢討與說明--以臺北--上海航線為例。
延伸查詢
3.
國際航空服務網站(2010),http://www.airlinequality.com/index.htm, 20100623。
延伸查詢
圖書論文
1.
McFadden, Daniel L.(1973)。Conditional Logit Analysis of Qualitative Choice Behavior。Frontiers in Econometrics。Academic Press。
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