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題名：建置需求導向模糊創新的新產品開發流程
書刊名：產業與管理論壇
作者：陳梧桐／洪志洋 引用關係
作者(外文)：Chen, Terry Wu-tung／Hung, Chih-young
出版日期：2012
卷期：14:2
頁次：頁4-30
主題關鍵詞：專利價值；虛擬角色；新產品開發；模糊前端創新；Patent value；Persona；New product development；Fuzzy front-end innovation
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:0
  • 點閱點閱:40
新產品開發流程的模糊前端指概念形成階段，是新產品開發成敗與否的關鍵所在。現有論文雖有簡明的階段說明，但並未有明確的執行步驟可以遵循。新產品開發品牌廠商掌握目標顧客需求以開立產品規格；台灣產業承接品牌廠商的委外製造或設計為主，亟需有企圖心的廠商轉型從事差異化產品開發與建立品牌，以提高產品的附加價值。
In new product development (NPD), fuzzy front end (FFE) refers to the process in formative stages of new product concept. FFE is key to the success of NPD. Not only can it improve the effectiveness of new product development, but it also saves time in new product development. Literatures touch upon this stage, but they barely take deep look into the clear processes in execution. The original brand manufacturers (OBMs) target customer needs to define product specifications. Taiwan's industry consists mainly of OEMs (original equipment manufacturers) and ODMs (original design manufacturers). Ambitious manufacturers are encouraged to evolve themselves into OBM by differentiating products and establishing brandnames, so as to add value to their products.
期刊論文
1.Nobelius, D.(2004)。Towards the sixth generation of R&D management。International Journal of Project Management，22(5)，369-375。  new window
2.Griffin, Abbie、Hauser, John R.(1993)。The Voice of the Customer。Marketing Science，12(1)，1-27。  new window
3.Kahn, K. B.(2001)。Market orientation, interdepartmental integration, and product development performance。Journal of Product Innovation Management，18(5)，314-323。  new window
4.Gupta, A. K.、Raj, S. P.、Wilemon, D. L.(1985)。R&D and Marketing Dialogue in High-tech Firms。Industrial Marketing Management，14，289-300。  new window
5.Cooper, R. G.(1998)。Benchmarking New Product Performance: Results of the Best Practices Study。European Management Journal，16(1)，1-17。  new window
6.Griffin, Abbie、Hauser, John R.(1996)。Integrating R&D and Marketing: A Review and Analysis of the Literature。The Journal of Product Innovation Management，13(3)，191-215。  new window
7.Narver, John C.、Slater, Stanley F.(1990)。The Effect of a Market Orientation on Business Profitability。Journal of Marketing，54(4)，20-35。  new window
8.陳悟桐、洪志洋(2009)。專利分析結合産業研究打造專利價値。産業與管理論壇，11(3)，8-22。  延伸查詢new window
9.Amidon, D. M.(1996)。The Challenge of Fifth Generation R & D。Research Technology Management，39(4)，33-41。  new window
10.Bettencourt, L. A.、Ulwick, A. W.(2008)。The Customer-Centered Innovation Map。Harvard Business Review，86(5)，2-8。  new window
11.Cooper, R. G.、Kleinschmidt, E. J.(1995)。Benchmarking Firms' New Product Performance and Practices。Engineering Management Review，23(3)，112-120。  new window
12.Herstatt, C.、Verworn, B.、Nagahira, A.(2004)。Reducing Project Related Uncertainty in the ‘Fuzzy Front End’ of Innovation: A Comparison of German and Japanese Product Innovation Projects。International Journal of Product Development，1(1)，43-65。  new window
13.Ho, Y. C.、Tsai, C. T.(2011)。Front End of Innovation of High Technology Industries: The Moderating Effect of Front-end Fuzziness。Journal of High Technology Management Research，22(1)，47-58。  new window
14.Khurana, A.、Rosenthal, S. R.(1998)。Towards Holistic Front Ends in New Product Development。The Journal of Product Innovation Management，15(1)，57-74。  new window
15.Reinertsen, D. G.、Smith, P. G.(1991)。The Strategist's Role in Shortening Product Development。The Journal of Business Strategy，12(4)，18-22。  new window
16.Ozer, M.(2007)。Reducing the Demand Uncertainties at the Fuzzy-front-end of Developing New Online Services。Research Policy，36(9)，1272-1387。  new window
17.Verworn, B.、Herstatt, C.、Nagahira, A.(2008)。The Fuzzy Front End of Japanese New Product Development Projects: Impact on Success and Differences between Incremental and Radical Projects。R&D Management，38(1)，1-19。  new window
會議論文
1.Huang, Y. T.、Chen, I. C.(2009)。The Antecedents and Consequences of Customer Knowledge Development in New Product Development。Hong Kong。  new window
2.Long, F.(2009)。Real or Imaginary: The Effectiveness of Using Personas in Product Design。Dublin, Ireland。  new window
圖書
1.周延鵬(2006)。一堂課2000億：智慧財產的戰略與戰術。臺北市：商訊文化。  延伸查詢new window
2.金偉燦、莫伯尼、黃秀媛(2005)。藍海策略：開創無人競爭的全新市場。天下文化出版社。  延伸查詢new window
3.Kotler, Philip、高登第(2000)。科特勒談行銷：如何創造、贏取並主宰市場。台北市：遠流書局。  延伸查詢new window
4.Hamilton, A. B.(1982)。New products management for the 1980s。New York：Booz, Allen and Hamilton。  new window
5.Johnson, Michael D.、Gustafsson, Anders、李紀堂(2003)。企業獲利進階方案：提升顧客滿意、顧客忠誠和獲利方法。中國生產力中心。  延伸查詢new window
6.Pruitt, J.、Adlin, T.(2006)。The Persona Lifecycle: Keeping People in mind throughout product design。Morgan Kaufmann。  new window
7.巫宗融、Cooper, R. G.(2000)。新産品完全開發手冊：如何在新産品戰爭中勝出。台北。  延伸查詢new window
8.王永健、Johnson, M. D.、Gustafsson, A.(2005)。服務決勝負。台北。  延伸查詢new window
9.江裕眞、IBM Global Business Services(2007)。軟性製造。台北。  延伸查詢new window
10.張書文、戴華亭、Ulrich, K. T.、Eppinger, S. D.(2005)。産品設計與開發。台北。  延伸查詢new window
11.張超群、鄒念濤、陳梧桐、馬仁宏(2010)。ITRI 2020 Technolgoy outlook 導引手冊。  延伸查詢new window
12.Cooper, A.(1999)。The Inmates are Running the Asylum。New York。  new window
圖書論文
1.Koen, P. A.、Ajamian, G. M.、Boyce, S.、Clamen, A.、Fisher, E.、Fountoulakis, S.、Johnson, A.、Puri, P.、Selbert, R.(2002)。Fuzzy Front End: Effective Methods, Tools, and Techniques。The PDMA ToolBook for New Product Development。New York, NY：John Wiley and Sons。  new window
 
 
 
 
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