:::

詳目顯示

回上一頁
題名:公立醫院浴火重生--嘉義醫院的變革策略
書刊名:產業與管理論壇
作者:白錫彥陳啟仁鍾任琴
作者(外文):Pai, Hsi-yenChen, Chi-jenChung, Jen-chin
出版日期:2017
卷期:19:1
頁次:頁74+76-90
主題關鍵詞:組織變革策略聯盟醫院管理競合理論Organizational reengineeringStrategic alliancesHospital managementCoopetition
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:5
  • 點閱點閱:115
衛生福利部嘉義醫院是南台灣一家已有120年歷史的醫院,但近年因外在健保制度改變、公務預算減少、臨近醫院競爭惡化,內部歷經遷建工程延宕、醫護人員不足、核心醫療不當外包、醫療設備採購弊案等挑戰,逐漸陷入營運困境。2010年黃院長的採購弊案後,許院長於2011年受派接任,全院主管共訂醫院的願景與目標,推動設備與人力資源變革,以及與醫學中心級醫院的策略聯盟,擘畫醫院升格願景。2012年7月白副院長到任,2014年8月接任代理院長,賡續推動策略聯盟,提升品質與績效。在全院努力及聯盟挹注下,浴火重生的嘉義醫院漸入佳境。後續陳院長於2015年3月上任,更重視管控各項成本與提升醫療績效。但醫院繼續成長及評鑑升格後更會與聯盟醫院產生競爭,而有夥伴卻是對手的疑慮。若導致策略聯盟生變,嘉義醫院能否再持續成長?醫院升格的同時,醫療投資與營運成本大幅增加,但政府預算緊縮,嘉義醫院是否需要聯盟醫院的長期支援而無法自立?如此與競爭者合作,是否如一般所指引發「與狼共舞」的風險?未來病人若逐漸流向聯盟醫院,是否形成新的競爭?後續合作方向與方法又將如何?本個案討論企業管理領域的組織變革與競合策略的確是醫院發展策略在內外環境中需要思考的難題。
Chia-Yi hospital is ever a 120 years long-standing public hospital in southern Taiwan. But in recent decade there were evolution of healthcare insurance, marked reduction of public budgets and competition from surrounding hospitals in outside environment. Lots of inside problems challenged the hospital including delay of reconstruction, insufficient healthcare staffs, outsourcing of core medical services and scandals about investment affairs for medical equipments. The hospital was in crisis due to decreasing profits. Following superintendent Huang’s scandal superintendent Hsu, who was assigned in 2011, renewed the vision and goals of the hospital with all staffs, enforced equipments and human resources, and planned alliance with medical center to improve and upgrade the hospital. Vice-superintendent Pai took the position in July 2012, became temporary superintendent in August 2014 and intended to assure the quality and performance improvements. The hospital really had risen from the ashes by efforts of all staffs and collaboration through hospital alliances as compared to previous condition. Thereafter superintendent Chen took over in March 2015, and focused more on cost-saving and profit promotion in hospital management. While upgrading as regional hospital, Chia-Yi hospital would compete with allied hospitals but could it be possible to progress further without hospital alliance? In the mean time, would the hospital take higher risk to survive by itself when facing higher healthcare costs but lower budget supports? It is like ‘Dances with Wolves’, as most hospital staffs said, when we cooperate with the competitor. Competition will be a new problem when patients shift to alliance hospital gradually in the future. What will be the direction and right way to further cooperation by alliance? This article discusses so ambiguous solution in hospital management as to make the decision on not only reengineering of the hospital internally but also defining the strategy of co-opetition externally now.
期刊論文
1.彭朱如、羅芳怡、許芳瑜、陳尚興(20020300)。醫院策略與產業競爭--理論模型分析。醫務管理期刊,3(1),1-25。new window  延伸查詢new window
2.Kast, F. E.、Rosenzweig, J. E.(1972)。General Systems Theory: Applications for Organization and Management。Academy of management Journal,15(4),447-465。  new window
3.許國敏(19931200)。公立醫院營運與管理。醫院,26(6),318-320。  延伸查詢new window
4.朱日僑、李淑宜(19920800)。由醫院的組織互動談合作經營。醫院,25(4),247-254。  延伸查詢new window
5.鄭守夏、陳啟禎(20140100)。健保制度下的醫療體系。臺灣醫學,18(1),74-84。  延伸查詢new window
6.彭朱如(20000400)。醫院策略管理--價值鏈與策略形態分析。醫院,33(2),45-55。  延伸查詢new window
7.張健豪(20030600)。服務性企業盛衰現象之研究--從消費者觀點。產業論壇,5(2),151-168。new window  延伸查詢new window
8.張錦文(19960100)。臺灣地區醫療環境的變遷。健康世界,121=241,13-18。  延伸查詢new window
9.黃啓瑞(20040900)。策略聯盟之統合研究法:從聯盟形成、管理結構到績效。產業論壇,6(3),1-38。new window  延伸查詢new window
10.Greaf, W.(1987)。Public hospital strategic planning: Does it suffer from voluntary not-for-profit hospital strategic planning?。Health Care Management Review,13(3),7-14。  new window
11.蔡雅芳、吳世望、林培剛(20100600)。醫療機構市場導向、創新與內部行銷關聯之探討。產業與管理論壇,12(2),42+44-58。new window  延伸查詢new window
研究報告
1.監察院(2011)。監察委員為行政院衛生署所屬數所醫院首長、科主任等,於辦理各項醫療儀器採購案後,收受得標廠商給付之現金,嚴重戕害政府及公務人員形象,違反公務員服務法規定,爰依法彈劾案。  延伸查詢new window
2.衛生福利部統計處(2016)。醫療院所家數、病床數及平均每萬人口病床數。  延伸查詢new window
圖書
1.Nalebuff, B. J.、Brandenburger, A. M.(1996)。Co-opetition。New York:HarperCollins Business。  new window
2.黃松共(2002)。醫院策略管理。臺北:臺灣醫務管理學會。  延伸查詢new window
3.Borkowski, N.(2015)。Organizational behavior, theory, and design in health care。Sudbury, MA:Jones & Bartlett Learning。  new window
4.Kim, W. Chan、Mauborgne, Renée A.(2005)。Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant。Harvard Business School Publishing Corporation。  new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
:::
無相關博士論文
 
無相關書籍
 
無相關著作
 
QR Code
QRCODE