:::

詳目顯示

回上一頁
題名:網路品牌個性知覺定位分析探究
書刊名:電子商務學報
作者:江義平 引用關係林志穎
作者(外文):Chiang, I-pingLin, Chin-ying
出版日期:2012
卷期:14:3
頁次:頁383-410
主題關鍵詞:網路品牌網路品牌個性多元尺度法網路行銷E-brandE-brand personalityMultidimensional scalingMDSE-marketing
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:0
  • 點閱點閱:51
期刊論文
1.Koebel, M. N. and R. Ladwein,(1999)。L’échelle de Personnalité de la Marque de Jennifer Aaker: Adaptation au Contexte Français。Décisions Marketing,16(Jan-April),81-88。  new window
2.Muller, B.、Chandon, J. L.(2003)。The impact of visiting a brand website on brand personality。Electronic Markets,13(3),210-221。  new window
3.Aaker, Jennifer Lynn、Benet-Martinez, Veronica、Garolera, Jordi(2001)。Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constructs。Journal of Personality and Social Psychology,81(3),492-508。  new window
4.Aaker, Jennifer L.、Fournier, Susan、Brasel, S. Adam(2004)。When Good Brands Do Bad。Journal of Consumer Research,31(1),1-16。  new window
5.Bergstrom, A.(2000)。Cyberbranding: Leveraging your brand on the Internet。Strategy and Leadership,28(4),10-15。  new window
6.Rowley, J.(2004)。Online Branding。Online Information Review,28(2),131-138。  new window
7.Sinha, I.(2000)。Cost Transparency: The Net's Real Threat to Prices and Brands。Harvard Business Review,78(2),43-54。  new window
8.Kaiser, Henry F.、Rice, John(1974)。Little Jiffy, Mark IV。Educational and Psychological Measurement,34(1),111-117。  new window
9.Gommans, Marcel、Krishnan, Krish S.、Scheffold, Katrin B.(2001)。From brand loyalty to e-loyalty: A conceptual framework。Journal of Economic and Social Research,3(1),43-58。  new window
10.Aaker, Jennifer L.(1997)。Dimensions of brand personality。Journal of Marketing Research,34(3),347-356。  new window
11.Anderson, James C.、Gerbing, David W.(1988)。Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach。Psychological Bulletin,103(3),411-423。  new window
12.Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing,57(1),1-22。  new window
13.Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research,18(1),39-50。  new window
14.Bagozzi, Richard P.、Yi, Youjae(1988)。On the Evaluation of Structural Equation Models。Journal of the Academy of Marketing Science,16(1),74-94。  new window
15.Plummer, Joseph T.(2000)。How Personality Makes a Difference?。Journal of Advertising Research,40(6),79-83。  new window
16.Na, WoonBong、Marshall, Roger(2005)。Brand Power Revisited: Measuring Brand Equity in Cyber-space。Journal of Product and Brand Management,14(1),49-56。  new window
17.Davis, Fred D.(1989)。Perceived Usefulness, Perceived Ease of Use, & User Acceptance of Information Technology。MIS Quarterly,13(3),319-340。  new window
18.Chen, Q.、Rodgers, S.(2006)。Development of an instrument to measure web site personality。Journal of Interactive Advertising,7(1),47-64。  new window
19.Dayal, S.、Landesbers, H.、Zeisser, M.(2000)。Building digital brands。The McKinsey Quarterly,2,42-51。  new window
20.Ibeh, K.I.N.、Luo, Y.、Dinnie, K.(2005)。E-branding strategies of Internet companies: Some preliminary insights from the UK。Brand Management,12(5),355-373。  new window
21.Okazaki, S.(2006)。Excitement or sophistication? A preliminary exploration of online brand personality。International Marketing Review,23(3),279-303。  new window
22.Park, S.、Choi, D.、Kim, J.(2005)。Visualizing e-brand personality: Exploratory studies on visual attributes and e-brand personalities in Korea。International Journal of Human-computer Interaction,19(1),7-35。  new window
23.Strack, S.、Lorr, M.(1990)。Item factor structure of the personality adjective check list。Journal of Personality Assessment,55(1/2),86-94。  new window
會議論文
1.Ferrandi, J. M.、Falcy, F. S.、Kreziak, D.、Valette-Florence, P.(1999)。Aaker’s brand personality scale: a replication and a double methodological validation in a french setting。26th International Research Seminar in Marketing and the Third International Research Seminar on Marketing Communications and Consumer Behavior,240-259。  new window
研究報告
1.TWNIC(2008)。九十七年度台灣寬頻網路使用調査報告。  延伸查詢new window
圖書
1.Carpenter, P.(2000)。EBrands: Building an Internet Business at Breakneck Speed。Boston, MA:Harvard Business School Press。  new window
2.Ries, A.、Ries, L.(2000)。The 11 Immutable Laws of Internet Branding。London::HarperCollins Publishers。  new window
3.Schwartz, E.I.(1997)。Webonomics: Nine Essential Principles for Growing Your Business on the World Wide Web。New York:Broadway Books。  new window
4.Aaker, David A.、Joachimsthaler, Erich(2000)。Brand Leadership: The Next Level of the Brand Revolution。New York:Free Press。  new window
5.陳耀茂(1999)。多變量解析方法與應用。台北:五南圖書出版社。  延伸查詢new window
6.Kapferer, J. N.(1992)。Strategic brand management: New approaches to creating and evaluating brand equity。New York:Free Press。  new window
7.林震岩(2007)。多變量分析:SPSS的操作與應用。臺北市:智勝文化公司。  延伸查詢new window
8.陳正昌、程炳林、陳新豐、劉子鍵(2005)。多變量分析方法:統計軟體應用。臺北市:五南圖書出版股份有限公司。  延伸查詢new window
9.Kruskal, J. B.、Wish, M.(1978)。Multidimensional scaling。Newbury Park, CA:Beverly Hills, California:London:Sage。  new window
10.王桂沰(2005)。企業、品牌、識別、形象:符號思維與設計方法。臺北:全華科技圖書股份有限公司。  延伸查詢new window
11.黃俊英(2000)。多變量分析。台北:中國經濟企業研究所。  延伸查詢new window
12.周文賢(2002)。多變量統計分析:SAS/STAT使用方法。智勝文化事業有限公司。  延伸查詢new window
13.Blackwell, Roger D.、Miniard, Paul W.、Engel, James F.(2001)。Consumer Behavior。Ft. Worth, Tex:Harcourt College Publishers。  new window
14.Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。  new window
15.Aaker, David A.(1996)。Building Strong Brands。New York, NY:Simon & Schuster UK Ltd.:The Free Press。  new window
16.Brandenburger, A.M.、Nalebuff, B.J.、許恩得(1996)。競合策略:賽局理論的經營智慧。台北市。  延伸查詢new window
17.Schiffman, S.S.、Reynolds, M.L.、Young, F.W.、楊浩二(1981)。多元尺度法--理論、方法與應用。台北。  延伸查詢new window
其他
1.O'Reilly, Tim(2005)。What is Web 2.0: Design Patterns and Business Models for the next generation of software,http://www.oreilly.com/pub/a/web2/archive/what-is-web-20.html。  new window
2.Web 2.0國際研討會與高峰論壇。揭開全球 Web 2.0革命旋風。  延伸查詢new window
3.InterBrand(2011)。2011 ranking of the top 100 brands。  new window
4.Netcraft(2008),http://news.netcraft.com/, 201110。  new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
QR Code
QRCODE