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題名：旅館業組織文化與服務人員主動性人格對知識分享意願之影響
書刊名：運動休閒餐旅研究
作者：陳文蓉 引用關係／陳美良
作者(外文)：Chen, Wen-jung／Chen, Mei-liang
出版日期：2012
卷期：7:2
頁次：頁132-151
主題關鍵詞：組織文化；主動性人格；內部行銷；知識分享意願；Organizational culture；Proactive personality；Internal marketing；Knowledge sharing intention
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員工分享知識的概念已受到許多學者的注意，然而發展與探討影響飯店服務人員知識分享模式的研究缺乏。本研究以觀光旅館為研究對象，探討旅館內對旅客提供直接接觸與服務之人員如何形成知識分享的意圖，以及有效促動員工知識分享意願的組織與個人因素。本研究透過文獻探討、專家訪談以及問卷調查等方式，發展出與知識分享意願有關之組織文化與內部行銷量表，驗證組織文化、主動性人格、內部行銷與知識分享意願間的影響關係。本研究的貢獻在於，提出一個創新的內部行銷觀點、發展與知識分享有關之組織文化與內部行銷之構面與量表、發展影響飯店服務人員知識分享意願之模式，以及提供飯店管理者與知識分享有關之重要的管理因素，並提出對後續研究的建議。
The concept of sharing knowledge has been noticed by many scholars, however, the studies which examined knowledge sharing model of hotel's staffs are rare. This study examines how service personnel of hotel form the knowledge sharing intention and addresses organizational and personal factors which effectively inspire employees to share their knowledge. Through literature discussion and questionnaire survey, this study develops scales concerning knowledge sharing for organizational culture and internal marketing. It confirms the relationships between organizational culture, proactive personality, internal marketing, and knowledge sharing intention. This study provides enterprises with important management considerations involving knowledge sharing, and hopes to inspire employees to share their knowledge to effectively improve hotel's service quality. Finally, this study proposes suggestions for future research.
期刊論文
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13.Syed-Ikhsan, S. O. S.、Rowland, F.(2004)。Knowledge Management in a Public Organization: A Study on the Relationship between Organizational Elements and the Performance of Knowledge Transfer。Journal of Knowledge Management，8(2)，95-111。  new window
14.Foreman, Susan K.、Money, Arthur H.(1995)。Internal marketing: Concepts, measurement and application。Journal of Marketing Management，11(8)，755-768。  new window
15.O'Dell, C.、Grayson, C. J. Jr.(1999)。Knowledge Transfer: Discover Your Value Proposition。Strategy and Leadership，27(2)，10-15。  new window
16.Goh, Swee C.(1998)。Toward a learning organization: The strategic building blocks。SAM Advanced Management Journal，63(2)，15-22。  new window
17.Berry, Leonard L.(1981)。The Employee as Customer。Journal of Retail Banking，3(3)，24-25。  new window
18.De Long, D. W.、Fahey, L.(2000)。Diagnosing culture barriers to knowledge management。The Academy of Management Executive，14(4)，113-127。  new window
19.Kim, Soonhee、Lee, Hyangsoo(2006)。The impact of organizational context and information technology on employee knowledge-sharing capabilities。Public Administration Review，66(3)，370-385。  new window
20.McDermott, R.、O'Dell, C.(2001)。Overcoming Cultural Barriers to Sharing Knowledge。Journal of Knowledge Management，5(1)，76-85。  new window
21.Tampoe, M.(1993)。Motivating Knowledge Workers--The Challenge for the 1990s。Long Range Planning，26(3)，49-55。  new window
22.Bock, G. W.、Kim, Y. G.(2002)。Breaking the myths of rewards: An exploratory study of attitudes about knowledge sharing。Information Resources Management Journal，15(2)，14-21。  new window
23.Bateman, Thomas S.、Crant, J. Michael(1993)。The proactive component of organizational behavior: A measure and correlates。Journal of Organizational Behavior，14(2)，103-118。  new window
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25.Seibert, Scott E.、Kraimer, Maria L.、Crant, J. Michael(2001)。What do proactive people do? A longitudinal model linking proactive personality and career success。Personnel Psychology，54(4)，845-874。  new window
26.Conduit, Jodie、Mavondo, Felix T.(2001)。How critical is internal customer orientation to market orientation?。Journal of Business Research，51(1)，11-24。  new window
27.Lukas, B. A.、Maignan, I.(1996)。Striving for quality: The key role of internal and external customers。Journal of Marketing Focused Management，1(2)，175-187。  new window
28.Anderson, James C.、Gerbing, David W.(1988)。An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment。Journal of Marketing Research，25(2)，186-192。  new window
29.Bock, Gee-Woo、Zmud, Robert W.、Kim, Young-Gul、Lee, Jae-Nam(2005)。Behavioral Intention Formation in Knowledge Sharing: Examining the Roles of Extrinsic Motivators, Social-Psychological Forces, and Organizational Climate。MIS Quarterly，29(1)，87-111。  new window
30.Arnett, Dennis B.、Laverie, Debra A.、McLane, Charlie(2002)。Using job satisfaction and pride as internal-marketing tools。The Cornell Hotel and Restaurant Administration Quarterly，43(2)，87-96。  new window
31.Lyons, Richard K.、Chatman, Jennifer A.、Joyce, Caneel K.(2007)。Innovation in Services: Corporate Culture and Investment Banking。California Management Review，50(1)，174-191。  new window
32.Woodman, Richard W.、Sawyer, John E.、Griffin, Ricky W.(1993)。Toward a theory of organizational creativity。The Academy of Management Review，18(2)，293-321。  new window
33.Churchill, Gilbert A. Jr.(1979)。A paradigm for developing better measures of marketing constructs。Journal of Marketing Research，16(1)，64-73。  new window
34.Hendriks, Paul(1999)。Why Share Knowledge? The Influence of ICT on the Motivation for Knowledge Sharing。Knowledge and Process Management，6(2)，91-100。  new window
35.Bagozzi, Richard P.、Yi, Youjae(1988)。On the Evaluation of Structural Equation Models。Journal of the Academy of Marketing Science，16(1)，74-94。  new window
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37.Karlsen, J. T.、Gottschalk, P.(2004)。Factors affecting knowledge transfer in IT projects。Engineering Management Journal，16(1)，3-10。  new window
38.Pfeffer, J.(1998)。Seven practices of successful organization。California Management Review，42(1)，83-110。  new window
會議論文
1.Beckman, T.(1997)。A methodology for knowledge management36-70。  new window
圖書
1.Hair, J. F.、Anderson, R. E.、Tatham, R. L.、Black, W. C.(1995)。Multivariate data analysis with readings。Upper Saddler River, NJ：Prentice-Hall。  new window
2.Grönroos, C.(2000)。Service Management and Marketing: A Customer Relationship Management Approach。New York：John Wiley and Sons Ltd.。  new window
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4.Cohen, Jacob、Cohen, Patricia(1983)。Applied multiple regression/correlation analysis for the behavioral sciences。Lawrence Erlbaum Associates。  new window
圖書論文
1.Grönroos, Christian(1981)。Internal marketing: An integral part of marketing theory。Marketing of services。Chicago, Illinois：American Marketing Association。  new window
2.Gibbert, M.、Krause, H.(2002)。Practice Exchange in a Best Practice Marketplace。Knowledge Management Case Book: Siemens Best Practices。Erlangen：Publicis Corporate Publishing。  new window
 
 
 
 
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