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題名:內部行銷、組織文化對員工知識分享意圖影響之研究-以新竹科學園區通訊產業為例
作者:陳文蓉 引用關係
作者(外文):Wen-Jung Chen
校院名稱:銘傳大學
系所名稱:管理研究所
指導教授:李銓
學位類別:博士
出版日期:2008
主題關鍵詞:知識分享計畫行為理論內部行銷組織文化Internal MarketingKnowledge SharingTheory of Planned BehaviorOrganizational Culture
原始連結:連回原系統網址new window
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學者認為知識分享是一個重要的組織行為,但並非是一項理所當然的行為,因此,本研究著重在社會文化的觀點上,探討會影響知識分享的內部行銷與組織文化等組織因素。本研究主要是以重視創新與知識管理的新竹科學園區通訊產業為研究對象,探討組織內具備專業知識及經驗以及對知識具有高度需求的研發設計與銷售服務人員如何形成知識分享的意圖,以及有效促動員工知識分享意圖的組織因素。本研究透過文獻探討以及問卷調查等方式,並利用信度分析、因素分析、相關分析以及結構方程模式分析等統計技術,發展出與知識分享有關之內部行銷與組織文化量表,驗證內部行銷、組織文化、知識分享行為意圖內在變項(包括知識分享態度、主觀規範、認知行為控制)與知識分享行為意圖間的影響關係,並證實知識分享行為意圖內在變項之中介效果。
本研究的貢獻在於,提出一個創新的內部行銷觀點、發展與知識分享有關之內部行銷與組織文化之構面與量表、發展知識分享行為意圖內在變項及知識分享行為意圖的構面、確認知識分享行為意圖內在變項的中介效果,以及提供企業管理者與知識分享有關之重要的管理因素。最後,本研究並提出對後續研究的建議。
Scholars believe knowledge sharing is an important organizational behavior. However, sharing knowledge is by no means an automatic behavior. Thus, this study examines the effect of internal marketing and organizational culture on knowledge sharing from a socio-cultural viewpoint.
This study examines the telecommunications industry at Hsinchu Science Park, a field which stresses the importance of innovation and knowledge management. This study examines how R&D and sales service personnel who have both specialized knowledge and experience and a high demand for knowledge form the knowledge sharing intention. The study also addresses organizational factors which effectively inspire employees to share their knowledge. Through literature discussion and questionnaire survey, as well as reliability analysis, factor analysis, correlation analysis, and structural equation modeling techniques, this study develops scales concerning knowledge sharing for internal marketing and organizational culture. It confirms the relationships between internal marketing, organizational culture, intrinsic variables of knowledge sharing intention (including attitude, subjective norm, and perceived behavioral control) and knowledge sharing behavioral intention, and verifies the mediating effect of knowledge sharing intention intrinsic variables.
This study proposes a new viewpoint of internal marketing, develops the dimensions and scales for knowledge sharing in internal marketing and organizational culture, develops the dimensions of knowledge sharing behavioral intention along with its intrinsic variables, confirms the mediating effect of knowledge sharing intention intrinsic variables, and finally provides enterprises with important management considerations involving knowledge sharing. Finally, this study proposes suggestions for future research.
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二、中文部分
1.方世榮,「內部行銷機制對人力資本及關係資本之影響」,管理研究學報,第六卷第二期,民國95年7月,頁329-358。
2.王誕生、徐其力,「組織文化與知識分享動機對知識分享之影響研究」,中山管理評論,第十一卷第三期,民國92年,頁409-431。new window
3.吳淑玲,「企業特性、人力資源管理措施與知識導向文化關係之研究」,中山大學人力資源管理研究所碩士論文,民國90年。
4.吳盛、林東清,「以計畫行為理論探討資訊人員的知識分享行為」,資訊管理學報,第十四卷第二期,民國96年4月,頁75-110。new window
5.呂美芬,「政府機關內部行銷、工作滿足與顧客導向關係之研究-以財政部國產局中區處為例」,暨南國際大學公共行政與政策學系碩士論文,民國95年。
6.林怡辰,「內部行銷對知識分享動機與知識分享行為之影響-以信任為干擾因子」,中興大學企業管理學系碩士論文,民國94年。
7.林益昌、周談輝,知識管理-學習型組織建構與案例,台北:全華科技出版社,民國93年。
8.邱皓政,結構方程模式-LISREL的理論、技術與應用,初版,雙葉書廊,台北市,民國93年。
9.邱皓政,量化研究與統計分析-SPSS中文視窗版資料分析範例解析,三版,五南圖書,台北市,民國96年。
10.金承慧,「研發機構組織成員知識分享行為意圖研究-以工研院研發人員為例」,元智大學資訊傳播學系暨碩士班碩士論文,民國92年。
11.孫傳宗,「內部行銷作為、員工角色壓力、組織承諾與工作滿足間關係之研究-以銀行業為例」,南台科技大學資訊管理系碩士論文,民國94年。
12.黃營杉、洪志堅,研究方法,華泰文化,台北市,民國91年。
13.楊書成,「從社會交換理論觀點探討團隊成員內隱知識取得與分享之研究」,中央大學資訊管理學系博士論文,民國95年。
14.葉美春,「使用者採用知識管理系統之影響因素研究-理論模型的比較取向」,世新大學資訊傳播學系碩士論文,民國96年。
15.廖怡綾,「內部行銷對工作滿足及組織認同影響之研究」,大業大學事業經營研究所碩士論文,民國96年。
16.鄭伯壎,「組織文化:概念與測量」,收錄於鄭伯壎、郭建志、任金剛,民國90年,組織文化員工層次的分析,台北:遠流,民國72年。new window
17.盧香如,「大學行政人員內部行銷、工作滿足及工作績效之關聯性研究 ─ 以某大學為例」,高苑科技大學經營管理研究所碩士論文,民國96年。
18.蕭文龍,多變量分析最佳入門實用書-SPSS+LISREL(SEM),諅峰資訊,台北市,民國96年。
19.謝如玉,「知識分享的前因後果-關係行銷導向與智慧資本的觀點」,中興大學企業管理學系碩士論文,民國94年。
 
 
 
 
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1. 企業組織文化與知識分享對成員創新之影響-以知名光電企業為個案探討
2. 知識分享、健康素養、社會支持及健康促進之關聯性研究—以難孕婦女社群為例
3. 計劃行為修正理論對國小高年級學生數學領域學習動機與行動控制策略的預測力
4. 文化創意產業研發設計團隊認知風格及知識分享行為對團隊創造力之影響-以共享心智模式為中介變項
5. 直銷商組織認同、知識分享、工作投入與工作績效關係之研究─以美商賀寶芙台灣直銷商為例
6. 組織動態能力、組織創新氣候、預應人格特質與知識分享對創新行為影響之跨層次分析
7. 以社會認知理論觀點探討組織知識分享行為
8. 員工電腦自我效能與知識管理系統之運用成效對工作績效之影響-日月光公司之個案研究
9. 組織文化、領導型態、員工工作價值觀與知識分享關聯性之研究-以TY電纜集團跨國母子公司為例
10. 會計師事務所及審計人員知識分享影響因素及其效果之研究
11. 壽險業務團隊成員利他主義、自我效能、社會互動、賦權領導與團隊競爭對知識分享行為影響之跨層次研究
12. 內部市場導向對員工顧客導向行為之影響—整合合理行動理論與情感事件理論模式
13. 國際觀光旅館員工的知識分享意願與服務創新表現知覺間關係之研究-以團隊文化為調節變項
14. 從社會交換理論觀點探討團隊成員內隱知識取得與分享之研究
15. 國民中學教師人情特質、人際情感、組織文化與知識分享關係之研究
 
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