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題名：從遊客體驗品質、知覺價值與再遊意願的觀點探討澎湖海洋運動產業之發展
書刊名：管理實務與理論研究
作者：胡俊傑 引用關係／張良漢 引用關係
作者(外文)：Hu, Chun-chieh／Chang, Liang-han
出版日期：2012
卷期：6:3
頁次：頁63-75
主題關鍵詞：體驗品質；知覺價值；海洋運動產業；Experience quality；Perceived values；Marine sports industry
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(4) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:4
  • 共同引用共同引用:32
  • 點閱點閱:52
近年來澎湖觀光發展的主軸一直在強調親近海洋，從各種類型的海洋運動，如：浮潛、風帆、輕艇、滑水、獨木舟等活動，在澎湖的遊程體驗中相當受到歡迎喜愛，而這一系列多樣化的水域遊憩活動形式，對促進澎湖海洋運動產業的發展具有正面的意義，對地方經濟的發展產生正面的衝擊，本研究旨在探討遊客到澎湖參與海洋運動其體驗品質、知覺價值與再遊意願之關係及因果模型，本研究共取得744有效樣本，研究結果發現來澎湖參與海洋運動的遊客在其體驗品質與知覺價值、知覺價值與再遊意願、體驗品質與再遊意願具有正相關存在，另外，體驗品質與知覺價值對再遊意願具有正向的影響，希冀藉由本研究的發現，對澎湖的業者在海洋運動產業的經營管理及未來該產業發展具有實務的貢獻。
The development of Tourism in Penghu mainly focuses on marine sports in recent years. A series of marine sports activities, such as scuba diving, sailing, kayaking, and water skiing are very popular in tourism itinerary. The various types of marine sports activities results in a positive influences on the development of marine sports industry and local economics in Penghu. The purpose of this study aims at exploring the relationships among the experience quality, perceived value, and revisiting intentions of visitors who participating in marine sports activities in Penghu, and further construct a integrated models based on the above variables. 744 valid samples were received in this study. The results revealed positive relationships among all the three variables. Moreover, results also found that experience quality and perceived value had positive effects on revisiting intentions of visitors. By exploring the results of the study, managerial implications and contributions were provided for management and future development on marine sports industry in Penghu.
期刊論文
1.吳政隆、張良漢、丁淑君(20081200)。高爾夫球場服務品質、顧客滿意與行為意向之研究。休閒產業管理學刊，1(3)，1-14。new window  延伸查詢new window
2.Mannell, R. C.(1979)。A Conceptual and Experimental Basis for Research in the Psychology of Leisure。Leisure and Society，2(1)，179-194。  new window
3.Kuo, Y. F.、Wu, C. M.、Deng, W. J.(2009)。The relationships among service quality, perceived value, customer satisfaction, and post-purchased intention in mobile value-added services。Computers in Human Behavior，25(4)，887-896。  new window
4.Tian-Cole, Shu、Crompton, J. L.、Willson, V. L.(2002)。An empirical investigation of the relationships between service quality, satisfaction and behavioral intentions among visitors to a wildlife refuge。Journal of Leisure Research，34(1)，1-24。  new window
5.Chen, C. F.、Tsai, M. H.(2008)。Perceived value, satisfaction, and loyalty of TV travel product shopping: Involvement as a moderator。Tourism Management，29(6)，1166-1171。  new window
6.Bigné, J. Enrique、Sánchez, M. Isabel、Sánchez, Javier(2001)。Tourism image, evaluation variables and after-purchase behavior: inter-relationship。Tourism Management，22(6)，607-616。  new window
7.張良漢(20080300)。高爾夫球場使用者知覺服務品質對忠誠度之影響--以服務價值、滿意度為中介機制。體育學報，41(1)，69-84。new window  延伸查詢new window
8.Yang, Zhilin、Peterson, Robin T.(2004)。Customer Perceived Value, Satisfaction, and Loyalty: The Role of Switching Costs。Psychology & Marketing，21(10)，799-822。  new window
9.Cronin, J. Joseph Jr.、Brady, Michael K.、Hult, G. Tomas M.(2000)。Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments。Journal of Retailing，76(2)，193-218。  new window
10.Dodds, W. B.(1991)。In Search of Value: How Price and Store Name Information Influence Buyers, Product Perceptions。Journal of Services Marketing，5(3)，27-36。  new window
11.張良漢、吳楠菁、陳顯瑋、陳俊宏(20100800)。從知覺價值、滿意度的觀點探討澎湖海洋牧場之體驗品質與行為意圖的關係。休閒產業管理學刊，3(2)，38-58。new window  延伸查詢new window
12.Zeithaml, Valarie A.、Berry, Leonard L.、Parasuraman, Ananthanarayanan Parsu(1996)。The behavioral consequences of service quality。Journal of Marketing，60(2)，31-46。  new window
13.Chen, Ching-Fu、Chen, Fu-Shian(2010)。Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists。Tourism Management，31(1)，29-35。  new window
14.Oh, Haemoon(1999)。Service Quality, Customer Satisfaction, and Customer Value: A Holistic Perspective。International Journal of Hospitality Management，18(1)，67-82。  new window
15.Ryu, K.、Han, Heesup、Kim, T. H.(2008)。The relationships among overall quick-casual restaurant image, perceived value, customer satisfaction, and behavioral intentions。International Journal of Hospitality Management，27(3)，459-469。  new window
16.Joy, Annamma、Sherry, John F. Jr.(2003)。Speaking of art as embodied imagination: A multisensory approach to understanding aesthetic experience。Journal of Consumer Research，30(2)，259-282。  new window
17.Parasuraman, Ananthanarayanan Parsu、Zeithaml, Valarie A.、Berry, Leonard L.(1988)。SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service quality。Journal of Retailing，64(1)，12-40。  new window
18.Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing，52(3)，2-22。  new window
19.Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effect of Price, Brand, and Store Information on Buyers' Product Evaluations。Journal of Marketing Research，28(3)，307-319。  new window
20.Bearden, O. W.、Woodside, A. G.(1978)。Situational and Extended Attitude Midels as Predictions of Man Juana Intentions and Reported Behavior。Journal of Social Psychology，106，607-627。  new window
21.Schmitt, B. H.(1999)。Experiential Marketing。Journal of Marketing，15，53-67。  new window
圖書
1.Nunnally, J. C.(1978)。Psychology theory。New York, NY：McGraw-Hill。  new window
2.邱皓政(2002)。量化研究統計分析：SPSS中文視窗版資料分析範例解析。臺北：五南。  延伸查詢new window
3.吳明隆(2000)。SPSS統計應用實務。臺北：松崗電腦圖書資料股份有限公司。  延伸查詢new window
4.Lovelock, C. H.(2000)。Service Marketing。NJ：Prentice Hall International。  new window
圖書論文
1.王俊明(2000)。量表的編制與分析方法。體育測驗與評鑑。臺北：中華民國體育學。  延伸查詢new window
 
 
 
 
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