高爾夫運動一直為運動產業貢獻相當大的產值，台灣高爾夫球場與觀光業者的策略聯盟，使得消費者可以選擇的運動觀光產品日益增加，但高爾夫觀光的策略聯盟議題在國內卻尚未被深入討論。本研究旨在探討高爾夫觀光相關業者進行策略聯盟時選擇對象的條件及影響策略聯盟運作的因素。研究方法係採用質性研究的個人訪談法，並採用滾雪球抽樣，針對參與聯盟的高爾夫球場、旅行社、旅館業者進行訪談，研究結論包括企業主之間的專屬關係資產對策略聯盟夥伴的選擇與合作關係的維持有重大影響；業者本身的競爭力、特色與業務量大小是影響夥伴選擇的重要變數；策略聯盟的旅遊套裝產品可以為業者增加客源、降低產品價格與增加服務內容；大部分的合作模式都是屬於短期契約，係屬於非股權聯盟的合作關係。

Golf sport contributes a large share of production value to the sport industry. The strategic alliances of tourism stakeholders among golf course, hotel and travel agent have created increasingly products of golf tourism in the market. However, the research issues of firm organization and behavior of golf tourism stakeholders are still underdeveloped in Taiwan. The purposes of this research are to explore the choice of partners, and factors which affect organization operation of Taiwan's golf tourism alliances. We chose personal interview to be our research method, and used snowball sampling to select interviewees. The major findings are listed as follow: first, the choice of partners and maintenance of cooperation are highly correlated with ＂asset specificity＂ between owners; secondly, the stakeholders' competitiveness, characteristics and sales amount are important variables to be chosen as partners; thirdly, the package of strategic alliances may increase customers, reduce selling price and cause better services for stakeholders; fourthly, most of the cooperation relationship is short-term contract which also belongs to non-equity contract.