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題名：冒險遊憩活動中人格特質、沉浸體驗與滿意度間關係之研究--溯溪活動服務之例
書刊名：戶外遊憩研究
作者：巫喜瑞 引用關係／陳廷忠
作者(外文)：Wu, Cedric Hsi-jui／Chen, Ting-chung
出版日期：2012
卷期：25:2
頁次：頁75-91
主題關鍵詞：技巧；挑戰；沉浸體驗；內外控傾向；遊客滿意度；Skills；Challenges；Flow experience；Locus of control；Tourist satisfaction
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(6) 博士論文(2) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:6
  • 共同引用共同引用:26
  • 點閱點閱:91
冒險遊憩活動是一種不同於日常生活的遊憩體驗，此類活動具有較高的困難度，已有旅遊業者提供協助一般遊客參與冒險遊憩活動之服務。本研究以提供溯溪活動服務的旅遊業為例，來探討遊客在參與冒險遊憩活動時遊客的技巧、挑戰感與內外控人格特質等遊客特性對於冒險遊憩活動中所形成的沉浸體驗與遊客滿意度的影響。研究結果發現，遊客本身所擁有的技巧與挑戰性知覺會正向影響其溯溪活動的沉浸體驗。而遊客的內控人格特質會正向影響沉浸體驗和遊客滿意度；外控人格特質會負向影響沉浸體驗。最後，遊客於溯溪活動所帶來的沉浸體驗與其滿意度間具正向關係。本研究並提出對於業者提升遊客沉浸體驗與滿意度的相關管理建議。
River tracing is one kind of adventure activity; it is classified as very different than other daily life activities. This research explores the relationships among tourist characteristics, flow experience, and tourist satisfaction in river tracing. We use the structural equation model to examine the relationships in the proposed theoretical model. Based on the empirical results of this study, the flow antecedents such as skills and challenges have a positive effect on flow experience. In addition, the internal locus of control of tourists positively influences flow experience and tourist satisfaction. On the other hands, the external locus of control of tourists negatively influences flow experience. Finally, the flow experience of tourists positively related to tourist satisfaction. Several managerial suggestions for enhancing tourist flow experience and satisfaction are proposed.
期刊論文
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5.Howell, J. M.、Avolio, B. J.(1993)。Transformational Leadership, Transactional Leadership, Locus of Control, and Support for Innovations: Key Predictors of Consolidated-business-unit Performance。Journal of Applied Psychology，78(6)，891-902。  new window
6.Finneran, C. M.、Zhang, P.(2005)。Flow in computer-mediated environments: Promises and challenges。Communications of AIS，15(3)，82-101。  new window
7.Coble, Theresa G.、Selin, Steve W.、Erickson, Beth B.(2003)。Hiking alone: Understanding fear, negotiation strategies and leisure experience。Journal of Leisure Research，35(1)，1-22。  new window
8.Voelkl, J. E.、Ellis, D. G.(1988)。Measuring flow experiences in daily life: An examination of the items used to measure challenge and skill。Journal of Leisure Research，30(3)，380-389。  new window
9.Westbrook, R. A.、Oliver, R. L.(1981)。Developing better measures of consumer satisfaction: Some preliminary results。Advances in Consumer Research，16(1)，94-99。  new window
10.Martin, P.、Priest, S.(1986)。Understanding the adventure experience。Journal of Adventure Education，3(1)，18-21。  new window
11.Bendapudi, N.、Leone, R. P.(2003)。Psychological Implications of Customer Participation in Coproduction。Journal of Marketing，67(1)，14-28。  new window
12.Ellis, Gary D.、Voelkl, Judith E.、Morris, Catherine(1994)。Measurement and analysis issues with explanation of variance in daily experience using the flow model。Journal of Leisure Research，26(4)，337-356。  new window
13.Folkes, V. S.、Kotsos, B.(1986)。Buyers' and sellers' explanations for product failure: Who done it?。Journal of Marketing，50(2)，74-80。  new window
14.Priest, S.(1992)。Factor exploration and confirmation for the dimensions of an adventure experience。Journal of Leisure Research，24(2)，127-139。  new window
15.Levenson, H.(1974)。Activism and powerful others: Distinction within the concept of internal-external control。Journal of Personality Assessment，38(4)，377-383。  new window
16.Rotter, J. B.(1966)。Generalized expectancies for internal versus external control of reinforcement。Psychological Monographs: General and Applied，80(1)=609，1-28。  new window
17.Koufaris, Marios(2002)。Applying the technology acceptance model and flow theory to online consumer behavior。Information Systems Research，13(2)，205-223。  new window
18.Anderson, James C.、Gerbing, David W.(1988)。Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach。Psychological Bulletin，103(3)，411-423。  new window
19.Webster, Jane、Trevino, Linda Klebe、Ryan, Lisa(1993)。The dimensionality and correlates of flow in human-computer interactions。Computers in Human Behavior，9(4)，411-426。  new window
20.Novak, Thomas P.、Hoffman, Donna L.、Yung, Yiu-Fai(2000)。Measuring the Customer Experience in Online Environments: A Structural Modeling Approach。Marketing Science，19(1)，22-42。  new window
21.Moneta, G. B.、Csikszentmihalyi, M.(1996)。The effect of perceived challenges and skills on the quality of subjective experience。Journal of Personality，64(2)，275-310。  new window
22.Fornell, Claes(1992)。A national customer satisfaction barometer: The Swedish experience。Journal of Marketing，56(1)，6-21。  new window
23.Ghani, Jawaid A.、Deshpande, Satish P.(1994)。Task Characteristics and the Experience of Optimal Flow in Human-computer Interaction。The Journal of Psychology，128(4)，381-391。  new window
24.Hoffman, Donna L.、Novak, Thomas P.(1996)。Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations。Journal of Marketing，60(3)，50-68。  new window
25.Arnould, Eric J.、Price, Linda L.(1993)。River magic: Extraordinary experience and the extended service encounter。Journal of Consumer Research，20(1)，24-45。  new window
26.Oliver, Richard L.(1980)。A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions。Journal of Marketing Research，17(4)，460-469。  new window
27.Westbrook, Robert A.、Oliver, Richard L.(1991)。The dimensionality of consumption emotion patterns and consumer satisfaction。Journal of Consumer Research，18(1)，84-91。  new window
28.葉源鎰(2007)。具心流體驗之高爾夫運動參與者之心流體驗、休閒阻礙與遊憩精熟度之相關性研。戶外遊憩研究，20(1)，69-94。new window  延伸查詢new window
29.Hoffman, D.、Novak, T. P.、Schlosser, A. E.(2003)。Locus of control, web use, and consumer attitudes toward internet regulation。Journal of Public Policy & Marketing，22(1)，41-57。  new window
30.Janssen, T.、Carton, J. S.(1999)。The effects of locus of control and task difficulty on procrastination。Journal of Genetic Psychology，160(4)，436-442。  new window
31.Vitterso, J.、Vorkinn, M.、Vistad, O.(2001)。Congruence between recreational mode and actual behavior-a prerequisite for optimal experiences?。Journal of Leisure Research，33(2)，137-159。  new window
學位論文
1.交通部觀光局(2008)。中華民國96年國人旅遊狀況調查報告(-)。  延伸查詢new window
圖書
1.Bentler, P. M.、Wu, E. J. C.(1993)。EQS/Windows user's guide。Los Angeles, CA：BMDP Statistical Software。  new window
2.Csikszentmihalyi, Mihaly(1975)。Beyond Boredom and Anxiety: The Experience of Play in Work and Games。Jossey-Bass。  new window
其他
1.Csikszentmihalyi, Mihaly(1992)。Flow: The Psychology of Optimal Experience. New York, NY:。  new window
圖書論文
1.Silpakit, P.、Fisk, R. P.(1985)。Participatizing the Service Encounter: A Theoretical Framework。Services Marketing in a Changing Environment。Chicago：American Marketing Association。  new window
2.Henion, K. E.、Wilson, W. H.(1975)。The ecologically concerned consumer and locus of control。Ecological Marketing。Chicago：American Marketing Association。  new window
3.Rodie, A. Risch、Kleine, Susan Schultz(2000)。Customer participation in services production and delivery。Handbook of Services Marketing and Management。Sage Publications。  new window
4.Ghani, J. A.(1995)。Flow in human computer interactions: Test of a model。Human factors in information systems: Emerging theoretical bases。Norwood, NJ：Ablex Publishing Corp。  new window
5.Mills, A. S.、Bulter, T. S.(2005)。“Flow” experience among appalachian trail thru-hikers。Proceedings of the 2005 Northeastern Recreation Research Symposium。New York：Bolton Landing。  new window
 
 
 
 
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