目的：本研究旨在針對臺灣運動產業的發展趨勢變動情形。方法：透過貫時性及曲線估計針對依據行政院主計總處統計臺灣地區「家庭收支調查」中的「休閒、文化及教育消費」的消費支出中的分類細項衡量指標進行資料分析。結果：臺灣運動產業發展自1990至2010年呈現先升後衰的發展趨勢。結論：臺灣運動產業發展自1990年至2010年呈現倒U字形的發展，長期來看，未來若在政府政策的支持下則有可能呈現N字形的發展趨勢。

Purpose: The purposes of this study explored the development trends of sports industry in Taiwan. Methods: The longitudinal analysis and curve estimate were conducted to investigate the indicators of leisure, cultural, and educational consumptions of “Family Income and Expenditure Survey” from Directorate-General of Budget, Accounting and Statistics, Executive Yuan (DGBAS) in Taiwan. Results: Development trend of sport industry in Taiwan had grown first and declined afterward from 1990 to 2010. Conclusions: The results found that the development of the sports industry in Taiwan had showed an inverted U-shaped from 1990 to 2010. In the long run, the future trends might present as an N-shaped curve in the support of the government policy.