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題名:網路口碑、社群認同與知覺利益對網購意願之影響:以臺灣區Facebook粉絲專頁為例
書刊名:電子商務研究
作者:陳欽雨 引用關係張書豪張卿儀
作者(外文):Chen, Chin-yeuChang, Shu-haoChang, Chin-i
出版日期:2013
卷期:11:4
頁次:頁403-429
主題關鍵詞:網路口碑社群認同知覺利益網購意願網路社群Online word-of-mouthCommunity identificationPerceived benefitsOnline purchase intentionsOnline community
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(8) 博士論文(0) 專書(1) 專書論文(0)
  • 排除自我引用排除自我引用:8
  • 共同引用共同引用:5
  • 點閱點閱:35
期刊論文
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2.Davis, A.、Khazanchi, D.(2008)。An empirical study of online word of mouth as a predictor for multi-product category e-commerce sales。Electronic Markets,18(2),130-141。  new window
3.Chang, M. K.、Cheung, W.、Lai, V. S.(2005)。Literature Derived Reference Models for the Adoption of Online Shopping。Information & Management,42(4),543-559。  new window
4.Söderlund, Magnus、Rosengren, Sara(2007)。Receiving Word-of-Mouth from the Service Customer: an Emotion-based Effectiveness Assessment。Journal of Retailing and Consumer Services,14(2),123-136。  new window
5.Alam, S. S.、Yasin, N. M.(2010)。What Factors Influence Online Brand Trust: Evidence from Online Tickets Buyers in Malaysia。Journal of Theoretical and Applied Electronic Commerce Research,5(3),78-89。  new window
6.Reast, J. D.(2005)。Brand Trust and Brand Extension Acceptance: The Relationship。Journal of Product and Brand Management,14(1),4-13。  new window
7.Kane, G. C.、Fichman, R. G.(2009)。The Shoemaker's Children: Using Wikis for Information Systems Teaching, Research, and Publication。MIS Quarterly,33(1),1-17。  new window
8.Kim, H.-W.、Koh, J.、Gupta, S.(2011)。Investigating the Intention to Purchase Digital Items in Social Networking Communities: A Customer Value Perspective。Information and Management,48(6),228-234。  new window
9.Fishbein, M.、Ajzen I.(1975)。Behavior: An Introduction to Theory and Research。Psychological Bulletin,84(5),888-918。  new window
10.Delafrooz, N.、Paim, L. H.、Haron, S. A.、Sidin, S. M.、Khatibi, A.(2009)。Factors Affecting Students’ Attitude toward Online Shopping。African Journal of Business Management,3(5),200-209。  new window
11.Chiagouris, L.、Ray, I.(2010)。Customers on the Web are not All Created Equal: The Moderating Role of Internet Shopping Experience。The International Review of Retail, Distribution and Consumer Research,20(2),251-271。  new window
12.林俊昇、潘信穎(20060900)。原品牌態度與延伸契合度對休閒農場品牌延伸評價與購買意願之整合性分析。行銷評論,3(3),311-331。new window  延伸查詢new window
13.Chatterjee, A.(2001)。Language and Space: Some Interactions。Trends in Cognitive Science,5(2),55-61。  new window
14.Kennedy, P. W.(1994)。Word-of-Mouth Communication and Price as a Signal of Quality。Economic Record,70(211),373-380。  new window
15.李月華、王清梅(2009)。網路人際關係及品牌社群對品牌認同之研究。中國社會科學院-經濟管理,1,180-183。new window  延伸查詢new window
16.蔡瑤昇、呂文琴、高國書、郭宗麟(2011)。網路口碑特性與電影票房銷售之動態關係研究。中華管理評論國際學報,14(4),1-22。  延伸查詢new window
17.Utz, S.(2003)。Social Identification and Interpersonal Attraction in MUDs。Swiss Journal of Psychology,62(2),91-101。  new window
18.Chu, D.(2009)。Collective Behavior in YouTube: A Case Study of ‘Bus Uncle’ Online Videos。Asian Journal of Communication,19(3),337-353。  new window
19.Engel, J. E.、Blackwell, R. D.、Kegerreis, R. J.(1969)。How Information is Used to Adopt an Innovation。Journal of Advertising Research,9(4),3-8。  new window
20.Bhat, Sobodh、Reddy, Srinivas K.(2001)。The Impact of Parent Brand Attribute Associations and Affect on Brand Extension Evaluation。Journal of Business Research,53(3),111-122。  new window
21.Blanchard, A. L.(2007)。Developing a Sense of Virtual Community Measure。Cyberpsychology & Behavior,10(6),827-830。  new window
22.Park, Do-Hyung、Kim, Sara(2008)。The Effects of Consumer Knowledge on Message Processing of Electronic Word-of-Mouth Via Online Consumer Reviews。Electronic Commerce Research and Applications,7(4),399-410。  new window
23.Cheung, C. M. K.、Chan, G. W. W.、Limayem, M.(2005)。A critical review of online consumer behavior: Empirical research。Journal of Electronic Commerce in Organizations,3(4),1-19。  new window
24.Prendergast, Gerard、Ko, David、Yuen, S. Y. V.(2010)。Online Word of Mouth and Consumer Purchase Intentions。International Journal of Advertising,29(5),687-708。  new window
25.Sweeney, J. C.、Soutar, G. N.、Johnson, L. W.(1997)。Retail Service Quality and Perceived Value: A Comparison of Two Models。Journal of Retailing and Consumer Services,4(1),39-48。  new window
26.Grönroos, Christian(1997)。Value-driven relational marketing: from products to resources and competencies。Journal of Marketing Management,13(5),407-419。  new window
27.Forsythe, Sandra、Liu, Chuanlan、Shannon, David、Gardner, Liu Chun(2006)。Development of a Scale to Measure the Perceived Benefits and Risks of Online Shopping。Journal of Interactive Marketing,20(2),55-75。  new window
28.Gaski, John F.、Nevin, John(1985)。The differential effects of exercised and unexercised power sources in marketing channel。Journal of Marketing Research,22(2),130-142。  new window
29.Teas, R. K.、Agarwal, S.(2000)。The effects of extrinsic product cues on consumers' perceptions of quality, sacrifice, and value。Journal of the Academy of Marketing Science,28(2),278-290。  new window
30.Debatin, Bernhard、Lovejoy, Jennette P.、Horn, Ann-Kathrin、Hughes, Brittany N.(2009)。Facebook and online privacy: Attitudes, behaviors, and unintended consequences。Journal of Computer-Mediated Communication,15(1),83-108。  new window
31.Sweeney, Jillian C.、Soutar, Geoffrey N.(2001)。Consumer Perceived Value: The Development of a Multiple Item Scale。Journal of Retailing,77(2),203-220。  new window
32.Fournier, Susan(1998)。Consumers and their brands: Developing relationship theory in consumer research。Journal of Consumer Research,24(4),343-373。  new window
33.McAlexander, James H.、Schouten, John W.、Koenig, Harold F.(2002)。Building Brand Community。Journal of Marketing,66(1),38-54。  new window
34.Muñiz, Albert M. Jr.、O'Guinn, Thomas C.(2001)。Brand Community。Journal of Consumer Research,27(4),412-432。  new window
35.Godes, David、Mayzlin, Dina(2004)。Using Online Conversations to Study Word-of-Mouth Communication。Marketing Science,23(4),545-560。  new window
36.Kozinets, Robert V.、De Valck, Kristine、Wojnicki, Andrea C.、Wilner, Sarah J. S.(2010)。Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities。Journal of Marketing,74(2),71-89。  new window
37.Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research,18(1),39-50。  new window
38.McMillan, David W.、Chavis, David M.(1986)。Sense of Community: A Definition and Theory。Journal of Community Psychology,14(1),6-23。  new window
39.Kim, Hee-Woong、Chan, Hock Chuan、Gupta, Sumeet(2007)。Value-based adoption of mobile internet: An empirical investigation。Decision Support Systems,43(1),111-126。  new window
40.李啟誠、李羽喬(20100200)。網路口碑對消費者購買決策之影響--以產品涉入及品牌形象為干擾變項。中華管理評論,13(1),(6)0-(6)22。  延伸查詢new window
41.Cheung, C. M. K.、Lee, M. K. O.(2012)。What Drives Consumers to Spread Electronic Word of Mouth in Online Consumer-Opinion Platforms。Decision Support Systems,53(1),218-225。  new window
42.Blanchard, Anita L.、Markus, M. Lynne(2004)。The experienced "sense" of a virtual community: characteristics and processes。ACM SIGMIS Database: the DATABASE for Advances in Information Systems,35(1),64-79。  new window
43.Yeh, Y. H.、Choi, S. M.(2011)。MINI-Lovers, Maxi-Mouths: An Investigation of Antecedents to EWOM Intention among Brand Community Members。Journal of Marketing Communications,17(3),145-162。  new window
44.Hennig-Thurau, Thorsten、Gwinner, Kevin P.、Walsh, Gianfranco、Gremler, Dwayne D.(2004)。Electronic Word-of-Mouth via Consumer-Opinion Platforms: What Motivates Consumers to Articulate Themselves on the Internet?。Journal of Interactive Marketing,18(1),38-52。  new window
45.Bone, Paula Fitzgerald(1995)。Word-of-mouth effects on short-term and long-term product judgments。Journal of Business Research,32(3),213-223。  new window
46.Gilly, Mary C.、Graham, John L.、Wolfinbarger, Mary Finley、Yale, Laura J.(1998)。A dyadic study of interpersonal information search。Journal of the Academy of Marketing Science,26(2),83-100。  new window
47.Hennig-Thurau, Thorsten、Gwinner, Kevin P.、Gremler, Dwayne D.(2002)。Understanding Relationship Marketing Outcomes: An Integration of Relational Benefits and Relationship Quality。Journal of Service Research,4(3),230-247。  new window
48.Hennig-Thurau, Thorsten、Walsh, Gianfranco(2003)。Electronic Word-of-mouth: Motives for and Consequences of Reading Customer Articulations on the Internet。International Journal of Electronic Commerce,8(2),51-74。  new window
49.Al-Debei, Matuz M.、Al-Lozi, Eans、Papazafeiropoulou, Anastasia(2013)。Why People Keep Coming Back to Facebook: Explaining and Predicting Continuance Participation from an Extended Theory of Planned Behaviour Perspective。Decision Support Systems,55(1),43-54。  new window
50.Rintamaki, Timo、Kanto, Antti、Kuusela, Hannu、Spence, Mark T.(2006)。Decomposing the value of department store shopping into utilitarian, hedonic and social dimensions: Evidence from Finland。International Journal of Retail & Distribution Management,34(1),6-24。  new window
51.Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing,52(3),2-22。  new window
52.Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effect of Price, Brand, and Store Information on Buyers' Product Evaluations。Journal of Marketing Research,28(3),307-319。  new window
53.Chu, C. W.、Lu, H. P.(2007)。Factors Influencing Online Music Purchase Intention in Taiwan: An Empirical Study Based on The Value-Intention Framework。Internet Research,17(2),139-155。  new window
學位論文
1.林承賢(2006)。網路問卷調查回收率影響因素之初探分析 -以1999~2003年台灣博碩士論文為例(碩士論文)。國立中正大學。  延伸查詢new window
圖書
1.資策會產業情報研究所(2012)。2012台灣網友線上購物行為調查。台北:資策會。  延伸查詢new window
2.潘慕平(2011)。Facebook非賺不可:臉書行銷設計攻略。台北:諅峰出版社。  延伸查詢new window
3.Arndt, J.(1967)。Word of Mouth Advertising: A Review of Literature。New York, NY:Advertising Research Federation。  new window
4.Frey, L. R.(1994)。Group Communication in Context: Study of Natural Groups。Hillsdale, NJ:Lawrence Erlbaum Associates。  new window
5.Thomson, K.(1998)。Emotional Capital。Oxford, UK:Capstone Publishing。  new window
6.Schiffman, L. G.、Kanuk, L. L.(2004)。Consumer behavior。Upper Saddle River, NJ:New Jersey:Pearson Education International:Prentice-Hall。  new window
7.Gale, Bradley T.、Wood, Robert Chapman(1994)。Managing Customer Value: Creating Quality and Service that Customers Can See。New York:The Free Press。  new window
8.Rheingold, Howard(1993)。The virtual community: Homesteading on the electronic frontier。The MIT Press。  new window
9.Hair, J. F.、Anderson, R. E.、Tatham, R.、Black, W. C.、Babin, B. J.(2010)。Multivariate Data Analysis with Readings。Prentice Hall International。  new window
其他
1.資策會FIND(2013)。2012年我國家庭寬頻現況與需求調查--家戶篇,http://www.find.org.tw/find/home.aspx?page=manyandid=346, 2013/03/16。  延伸查詢new window
2.資策會FIND(2013)。2012年我國家庭寬頻現況與需求調查--個人篇,http://www.find.org.tw/find/home.aspx?page=manyandid=345, 2013/03/16。  延伸查詢new window
3.資策會FIND(2012)。資策會:消費者科技體驗來臨 科技創新力驅動服務業商機,http://www.find.org.tw/find/home.aspx?page=manyandid=324, 2013/03/16。  延伸查詢new window
4.(2011)。你每個月用臉書多久?,http://www.businessweekly.com.tw/blog/article.php?id=420, 2013/03/16。  new window
 
 
 
 
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