The age of experimental economy is coming. People's spending habits change. Feeling, intangible and emotional experiences take the place of practical, tangible and functional commodities. The subject of experimental commodities is the "feeling" which customers feel in the consuming process. A tangible commodity is just a medium for customers to project their feeling and thinking. Therefore, experimental sellers have to enhance added value to their experimental commodities to let customers have feeling or thinking connections in consuming process. Through stimulating customers' feeling and thinking to produce their own unforgettable experiences, the experimental sellers can earn their loyalty and credence toward the brands. In this research, I will take Schmitt's five strategic modules of experience in 1999, including "sense", feel", think", act" and "relate" as measuring modules to explore the effect of experimental marketing in the permanent exhibition of CHIMEI museum in Tainan. Moreover, I will pay attention on the experimental mode of exhibitions, the correlation of exhibitors' satisfaction and the correlation of exhibitors' purchase intention.