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題名：市場推動型企業創業：以F紡織公司進入土木建築市場為例
書刊名：產業與管理論壇
作者：張元杰 引用關係／陳明惠 引用關係／蔡林彤飛 引用關係／黃書韋
作者(外文)：Chang, Yuan-chieh／Chen, Ming-huei／Tsai-Lin, Tung-fei／Huang, Shu-wei
出版日期：2014
卷期：16:1
頁次：頁44+46-68
主題關鍵詞：土木建築；市場推動；企業創業；碳纖維複合材料；Civil engineering；Market-driving；Corporate entrepreneurship；Carbon fiber reinforced polymers；CFRP
原始連結：連回原系統網址new window
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本研究以企業創業的概念，探討我國F 紡織公司以碳纖維複合材料，以市場推動為導向，進入土木工程補強市場的發展策略。F紡織公司透過企業創業過程，取得中山科學研究院的技術授權，結合既有技術與知識發展新事業技術能耐；再者，藉由組織策略聯盟，透過相互學習、協同研發與策略更新，以構建新事業在土木建築補強市場所需的產業價值鏈，除克服進入異業新市場的障礙，同時建立市場競爭優勢。本研究發現，廠商在跨足異業市場時，以市場推動為導向，透過內、外部的企業創業發展，搜尋新技術與市場合作夥伴，搭配新創事業的技術創新、策略更新與組織發展，能夠協助廠商快速切入新市場。
The paper employs a case study, F Textile Company, which the company utilizes market-driving to develop a corporate entrepreneurship (CE). The company generates new technology and businessmodel, and then fits into Building Retrofitmarket for its product, Carbon Fiber Reinforced Polymers (CFRP). Under market-driving strategy, the company doesn’t only spin the technology into the internal which are developed by Chung-Shan Institute of Science and Technology (CSIST), but also spin out the knowledge to coordinates an alliance with the companies in Building Retrofit market (BR in CFRP). Therefore, the company builds new competence, reduces entry barriers, integrate whole value chain, even forms competitive advantage in new market. This study found that the companies could focus on market-driving which changes the delivery of customer’s need aggressively when they launch a CE to enter new market with high heterogeneity. External collaboration could help the companies acquire new knowledge and partners, and promote the development in technological innovation, strategy renewal, and corporate venturing simultaneously.
期刊論文
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5.陳中屛、蕭凱仁、張孝全(2011)。碳纖維技術與未來市場發展趨勢。尖端材料科技協會季刊，24(1)，4-11。  延伸查詢new window
6.Broring, S.、Herzog, P.(2008)。Organising new business development: Open innovation at Degussa。European Journal of Innovation Management，11(3)，330-348。  new window
7.Burgers, J. H.、Van Den Bosch, F. A. J.、Volberda, H. W.(2008)。Why new business development projects fail: Coping with the differences of technological versus market knowledge。Long Range Planning，41(1)，55-73。  new window
8.Chen, Y.、Li, P. C.、Evans, K. R.(2012)。Effects of interaction and entrepreneurial orientation on organizational performance: Insights into market driven and market driving。Industrial Marketing Management，41(6)，1019-1034。  new window
9.Chesbrough, Henry W.(2007)。Business model innovation: It's not just about technology anymore。Strategy & Leadership，35(6)，12-17。  new window
10.Gassmann, O.、Enkel, E.、Chesbrough, H.(2010)。The fiiture of open innovation。R&D Management，40(3)，213-221。  new window
11.Phan, P. H.、Wright, M.、Ucbasaran, D.、Tan, W. L.(2009)。Corporate entrepreneurship: Current research and future directions。Journal of Business Venturing，24(3)，197-205。  new window
12.Priem, R. L.、Li, S.、Carr, J. C.(2012)。Insights and new directions from demandside approaches to technology innovation, entrepreneurship, and strategic management research。Journal of Management，38(1)，346-374。  new window
13.Santos, Filipe M.、Eisenhardt, Kathleen M.(2009)。Constructing markets and shaping boundaries: Entrepreneurial power in nascent fields。Academy of Management Journal，52(4)，643-671。  new window
14.Teng, B. S.(2007)。Corporate entrepreneurship activities through strategic alliances: A resource-based approach toward competitive advantage。Journal of Management Studies，44(1)，119-142。  new window
15.Ye, G.、Priem, R. L.、Alshwer, A. A.(2012)。Achieving demand-side synergy from strategic diversification: How combining mundane assets can leverage consumer utilities。Organization Science，23(1)，207-224。  new window
16.Berghman, L.、Matthyssens, P.、Vandebempt, K.(2006)。Building Competences for New Customer Value Creation : An Exploratory Study。Industrial Marketing Management，36(8)，961-973。  new window
17.Burgelman, R. A.(1984)。Designs for corporate entrepreneurship in established firms。California Management Review，26(3)，154-166。  new window
18.Vanhaverbeke, Wim、Peeters, Nico(2005)。Embracing innovation as strategy: Corporate venturing, competence building and corporate strategy making。Creativity and Innovation Management，14(3)，246-257。  new window
19.Chesbrough, H. W.、Rosenbloom, R. S.(2003)。The role of the business model in capturing value from innovation: Evidence from Xerox corporation' s technology spin-off companies。Industrial and Corporate Change，11(3)，529-555。  new window
20.Harrison, J. S.、Hitt, M. A.、Hoskisson, R. E.、Ireland, R. D.(2001)。Resource complementarity in business combinations: Extending the logic to organizational alliances。Journal of Management，27(6)，679-690。  new window
21.Matthyssens, P.、Vandenbempt, K.、Berghman, L.(2006)。Value innovation in business markets: Breaking the industry recipe。Industrial Marketing Management，35(6)，751-761。  new window
22.Vanhaverbeke, W.、Van de Vrande, V.、Chesbrough, H.(2008)。Understanding the advantages of open innovation practices in corporate venturing in terms of real options。Creativity and innovation management，17(4)，251-258。  new window
23.Burgleman, R. A.(1983)。A process model of internal corporate venturing in the diversified major firm。Administrative Science Quarterly，28(2)，223-244。  new window
24.Un, C. A.、Cuervo-Cazurra, A.、Asakawa, K.(2010)。R&D collaborations and product innovation。Journal of Product Innovation Management，27(5)，673-689。  new window
25.Teece, David J.(2010)。Business models, business strategy and innovation。Long Range Planning，43(2/3)，172-194。  new window
26.Johnson, Mark W.、Christensen, Clayton M.、Kagermann, Henning(2008)。Reinventing your business model。Harvard Business Review，86(12)，57-68。  new window
27.Baker, Ted、Nelson, Reed E.(2005)。Creating something from nothing: Resource construction through entrepreneurial bricolage。Administrative Science Quarterly，50(3)，329-366。  new window
28.EmdenGrand, Z.、Calantone, R. J.、Droge, C.(2006)。Collaborating for new product development: Selecting the partners with the maximum potential to create value。Journal of Production Innovation Management，23(4)，330-341。  new window
29.Roberts, E. B.、Berry, C. A.(1985)。Entering new businesses: Selecting strategies for success。Sloan Management Review，26(3)，3-17。  new window
30.Van de Vrande, V.、Lemmens, C.、Vanhaverbeke, W.(2006)。Choosing governance modes for external technology sourcing。R&D Management，36(3)，347-363。  new window
圖書
1.Tidd, J.、Bessant, J.、Pavitt, K.(1997)。Managing innovation: integrating technological, market and organizational change。Chichester：John Wiley and Sons。  new window
2.Yin, Robert K.(1994)。Case study research: Design and methods。Sage Publications。  new window
其他
1.安固企業(2010)。補強技術比較，http://www.anchors.com.tw/4-news/news-5.htm。  延伸查詢new window
圖書論文
1.Hoskisson, R. E.、Busenitz, L. W.(2002)。Market uncertainty and learning distance in corporate entrepreneurship entry mode choice。Strategic renewal: Creating a new mindset。Oxford, UK：Blackwell。  new window
 
 
 
 
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