Through drawing mind mapping, summarized in the STP method analysis, (1) market segments: Standing walking rehabilitation machine can safely care for limited mobility family. (2) market Targeting: product promotion since the early amortization of development costs and sales in small quantities, the initial target market is set to a large nursing homes, home care as a mid-long-term goals. (3) Market positioning: To prevent the risk of patients do fall occurs when standing walking rehabilitation, the product is set to a fixed standing walking rehabilitation machine. And, the design of a ”bracket”, including about ”handrail”, slide and ball, can be connected to a fixed ring to avoid rehabilitation by falling.