What Bring to Positive Behavioral Intention of Transaction Virtual Community Participants?_

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題名：	What Bring to Positive Behavioral Intention of Transaction Virtual Community Participants?
書刊名：	International Journal of Information and Management Sciences
作者：	曾紀幸／郭信智
作者(外文)：	Tseng, Chi-hsing／Kuo, Hsin-chih
出版日期：	2015
卷期：	26:1
頁次：	頁a8+67-84
主題關鍵詞：	科技接受模式；社會認同；交易型虛擬社群；網站服務品質；行爲意圖；Technology acceptance model；Social identification；Transaction virtual community；Web service quality；Behavioral intention
原始連結：	連回原系統網址
相關次數：	被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0) 排除自我引用:1 共同引用:0 點閱:5

As the rapid growth of e-commerce, how to convert participants into royal members or customers has become the major issue. The technology acceptance model (TAM) was the most popular theory to explain end-user's behavior towards information technology. How-ever, it stresses more the influence of information systems on consumer behavior and ignores the effect of social and psychological factors. Social identity theory provides a theoretical background to explain how psychological factors influence participant behavior. This re-search integrated both TAM and social identity theory to explore the factors affecting the positive behavioral intention of transaction virtual community (VC) members, so this study contributes to refine theory relating to behavioral intention in digital context. Research findings show that web service quality will enhance participants' social identification. Social identification will bring participants to positive behavioral intention, including spread pos-itive electronic word-of-mouth (eWOM), get information, and purchase intention. Finally, social identification is more powerful than web service quality. Traditionally, practitioners of transaction VC focus more on technological factors. These findings bring new insights for them.

以文找文

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