人們到餐廳用餐除了基本的飲食需求之外亦具有心理層面的休閒動機。全美消費者最喜愛之前15名連鎖休閒餐廳，已有三家在台灣開設分店，這些國際連鎖休閒餐廳皆以提供消費者輕鬆、有趣及新奇之體驗為營運主軸。本研究以此三家餐廳管理者為對象，探討管理者對顧客休閒動機的認知，以及協助顧客達成休閒動機的方法。研究結果發現餐廳管理者對顧客休閒動機的認知以社交性最高，其次依序是刺激-逃避性、智力性及勝任－熟練性。國際連鎖休閒餐廳分別藉由服務、餐飲、設施、遊戲及行銷活動協助顧客達成不同的休閒動機。例如舉辦淑女之夜活動，讓女性顧客呼朋引伴至餐廳暢飲，進而達成「增進互動」之社交性休閒動機。當顧客想要安靜用餐或閱讀書籍，可安排較隱密的座位並且以不打擾的服務方式協助消費者達成「避開紛擾」之動機。

Food is one of our most basic needs, but it does more than help keep us alive, strong, and healthy, it also adds pleasure to living. Dining out is no longer just for satisfying the physical need, but also for fun, relaxation, and entertainment. In fact, dining out has become a popular leisure activity. This study takes international chain casual restaurant managers as research participants. In-depth interview technique was applied in order to ascertain the managers' understanding of customer leisure motivation, and to discover the means of helping customers achieve their leisure motivations. The findings of this study reveal that managers have cognition of customers' leisure motivation, including the following dimensions, ＂Intellectual＂, ＂Social＂, and ＂Stimulus-Avoidance＂. In addition, casual restaurants can use various practices to fulfill these leisure motivations, such as ＂service＂, ＂food & beverage＂, ＂facilities＂, ＂games＂, and ＂promotion activities＂. For instance, if a customer sits alone in front of the bar and tries to meet new friends, the bartender can take the initiative to introduce customers to each other in order to satisfy the customer's ＂social＂ motivation. On the other hand, if a customer would like to enjoy reading in a quiet surrounding, the service staff can arrange a more private seat in hope of satisfying the customer's motivation of ＂avoidance＂.