臺灣人文及社會科學引文索引資料庫系統

:::

詳目顯示

回上一頁
第 1 筆 / 總合 1 筆   第一頁 上一頁 下一頁 最後一頁
/1頁
題名：智慧型手機應用程式電子口碑之效果研究
書刊名：資訊傳播研究
作者：譚慧敏／林慧斐 引用關係
作者(外文)：Tan, Hui-min／Lin, Hui-fei
出版日期：2014
卷期：4:2
頁次：頁1-22
主題關鍵詞：手機應用程式；電子口碑；資訊採用模式；資訊有用性；資訊態度；Mobile application；eWOM；Information adoption model；Information usefulness；Information attitude
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(3) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:3
  • 共同引用共同引用:3
  • 點閱點閱:13
本研究探討手機應用程式之電子口碑效果，以資訊採用模式為理論基礎，執行一個2（店家滿意度評等：功能完整vs.功能不完整）×2（來源可信度：高vs.低）×2（論述品質：強vs.弱）組間實驗。由於技術上的限制，本研究在實驗過程中以模擬介面的形式呈現於智慧型手機畫面，並非讓受測者直接操作實際的適地性「尋找美食app」。結果顯示：（1）店家滿意度評等功能完整、高來源可信度以及強論述皆會使受測者產生較正面的資訊態度與較高的資訊採用意願；（2）店家滿意度評等功能、來源可信度以及論述品質間有顯著的交互作用；（3）受測者的資訊有用性感知和資訊可信度感知在強電子口碑和資訊態度、資訊採用意願之間會產生中介作用。
The purpose of the current research is to explore the effect of smartphone apps on eWOM. The theoretical foundation draws from the model of information adoption. A two (argument: strong vs. weak) × two (source credibility: high and low) × two (restaurant rating function: Complete and incomplete) between-subject design was conducted. Due to the researcher's limited technology expertise, a restaurant guide APP was developed without an actual locationbased function. During the experiment, the participants were asked to imagine using this APP with a hypothetical location-based service. The results indicate that (1) smartphone apps users exhibit more favorable information attitudes, and greater information adoption intention when exposed to strong argument, high source credibility, and complete restaurant rating function; (2) smartphone apps users are more likely to have more favorable information attitudes, and greater information adoption intention when the three tested factors interact with each other; (3) information usefulness and information credibility have a mediating effect between strong argument and information attitudes and information adoption intention.
期刊論文
1.Andrews, J. C.、Shimp, T. A.(1990)。Effects of Involvement, Argument Strength, and Source Characteristics on Central and Peripheral Processing of Advertising。Psychology & Marketing，7(3)，195-214。  new window
2.Cheung, Christy M. K.、Thadani, Dimple R.(2012)。The Impact of Electronic Word-of-Mouth Communication: A Literature Analysis and Integrative Model。Decision Support Systems，54(1)，461-470。  new window
3.陳建文、陳文國、徐永穎(20110600)。網路口碑採用模式之研究。行銷評論，8(2)，175-198。new window  延伸查詢new window
4.Berger, S.、Lehmann, H.、Lehner, F.(2003)。Location-based services in the tourist industry。Information Technology & Tourism，5(4)，243-256。  new window
5.Heinrichs, J. H.、Lim, K. S.、Lim, J. S.、Spangenberg, M. A.(2007)。Determining factors of academic library Web site usage。Journal of the American Society for Information Science and Technology，58，2325-2334。  new window
6.Lee, J.、Lee, J. N.、Shin, H.(2011)。The long tail or the short tail: The category-specific impact of eWOM on sales distribution。Decision Support Systems，51(3)，466-479。  new window
7.Mohtasebi, S. H.、Dehghantanha, A.(2013)。Towards a unified forensic investigation framework of smartphones。International Journal of Computer Theory and Engineering，5，351-355。  new window
8.Park, M. H.、Hong, J. H.、Cho, S. B.(2007)。Location-based recommendation system using Bayesian user'€™s preference model in mobile devices。Ubiquitous Intelligence and Computing，4611，1130-1139。  new window
9.Qiu, L.、Pang, J.、Lim, K. H.(2012)。Effects of conflicting aggregated rating on eWOM review credibility and diagnosticity: The moderating role of review valence。Decision Support Systems，54(1)，631-643。  new window
10.Sadoun, B.、Al-Bayari, O.(2007)。On the inclusion of geographic information systems (GIS) in global navigation satellite systems (GNSS)。International Journal of Communication Systems，20，385-396。  new window
11.Smith, N. K.、Larsen, J. T.、Chartrand, T. L.、Cacioppo, J. T.、Katafiasz, H. A.、Moran, K. E.(2006)。Being bad isn't always good: Affective context moderates the attention bias toward negative information。Journal of Personality and Social Psychology，90，210-220。  new window
12.Willemsen, L. M.、Neijens, P. C.、Bronner, F.、de Ridder, J. A.(2011)。"Highly recommended!" The content characteristics and perceived usefulness of online consumer reviews。Journal of Computer-Mediated Communication，17(1)，19-38。  new window
13.Wu, P. C. S.、Wang, Y. C.(2011)。The influences of electronic word-of-mouth message appeal and message source credibility on brand attitude。Asia Pacific Journal of Marketing and Logistics，23(4)，448-472。  new window
14.Gupta, P.、Harris, J.(2010)。How e-WOM recommendations influence product consideration and quality of choice: A motivation to process information perspective。Journal of Business Research，63(9/10)，1041-1049。  new window
15.Slater, Michael D.、Rouner, Donna(1996)。How Message Evaluation and Source Attributes May Influence Credibility Assessment and Belief Change。Journalism & Mass Communication Quarterly，73(4)，974-991。  new window
16.Wathen, C. N.、Burkell, J.(2002)。Believe It or Not: Factors Influencing Credibility on the Web。Journal of the American Society for Information Science and Technology，53(2)，134-144。  new window
17.Petty, Richard E.、Cacioppo, John T.(1981)。Issue Involvement as a Moderator of the Effects on Attitude of Advertising Content and Context。Advances in Consumer Research，8(1)，20-24。  new window
18.Wang, W.、Benbasat, I.(2005)。Trust in and adoption of online recommendation agents。Journal of the Association for Information Systems，6(3)，72-101。  new window
19.Goldsmith, R. E.、Lafferty, B. A.、Newell, S. J.(2000)。The impact of corporate credibility and celebrity credibility of consumer reactions to advertisements and brands。Journal of Advertising，29(3)，43-54。  new window
20.Litvin, S. W.、Goldsmith, R. E.、Pan, B.(2008)。Electronic Word-of-mouth in Hospitality and Tourism Management。Tourism Management，29(3)，458-468。  new window
21.Bauer, H. H.、Barnes, S. J.、Reichardt, T.、Neumann, M. M.(2005)。Driving Consumer Acceptance of Mobile Marketing: A Theoretical Framework and Empirical Study。Journal of Electronic Commerce Research，6(3)，181-192。  new window
22.Cheung, C. M. K.、Lee, M. K. O.、Rabjohn, N.(2008)。The impact of electronic word-of-mouth: The adoption of online opinions in online customer communities。Internet Research: Electronic Networking Applications and Policy，18(3)，229-247。  new window
23.Bailey, James E.、Pearson, Sammy W.(1983)。Development of a Tool for Measuring and Analyzing Computer User Satisfaction。Management Science，29(5)，530-545。  new window
24.Dellarocas, Chrysanthos N.(2003)。The Digitization of Word of Mouth: Promise and Challenges of Online Feedback Mechanisms。Management Science，49(10)，1407-1424。  new window
25.Ko, Dong-Gil、Kirsch, L. J.、King, W. R.(2005)。Antecedents of Knowledge Transfer from Consultants to Clients in Enterprise System Implementations。Management Information Systems Quarterly，29(1)，59-85。  new window
26.Westbrook, Robert A.(1987)。Product/Consumption-Based Affective Responses and Postpurchase Processes。Journal of Marketing Research，24(3)，258-270。  new window
27.Hennig-Thurau, Thorsten、Gwinner, Kevin P.、Walsh, Gianfranco、Gremler, Dwayne D.(2004)。Electronic Word-of-Mouth via Consumer-Opinion Platforms: What Motivates Consumers to Articulate Themselves on the Internet?。Journal of Interactive Marketing，18(1)，38-52。  new window
28.Petty, Richard E.、Cacioppo, John T.(1984)。The Effects of Involvement on Responses to Argument Quantity and Quality: Central and Peripheral Routes to Persuasion。Journal of Personality and Social Psychology，46(1)，69-81。  new window
29.Zhang, W.、Watts, S. A.(2008)。Capitalizing on Content: Information Adoption in Two Online Communities。Journal of the Association for Information Systems，9(2)，73-94。  new window
30.McKnight, D. Harrison、Choudhury, Vivek、Kacmar, Charles(2002)。Developing and Validating Trust Measures for E-Commerce: An Integrative Typology。Information Systems Research，13(3)，334-359。  new window
31.Tsang, Melody M.、Ho, Shu-Chun、Liang, Ting-Peng(2004)。Consumer Attitudes Toward Mobile Advertising: An Empirical Study。International Journal of Electronic Commerce，8(3)，65-78。  new window
32.Petty, Richard E.、Cacioppo, John T.、Schumann, David(1983)。Central and peripheral routes to advertising effectiveness: The moderating role of involvement。Journal of Consumer Research，10(2)，135-146。  new window
33.Brown, Jo、Broderick, Amanda J.、Lee, Nick(2007)。Word of Mouth Communication within Online Communities: Conceptualizing the Online Social Network。Journal of Interactive Marketing，21(3)，2-20。  new window
34.Cheung, Man Yee、Luo, Chuan、Sia, Choon Ling、Chen, Huaping(2009)。Credibility of electronic word-of-mouth informational and normative determinants of online consumer recommendations。International Journal of Electronic Commerce，13(4)，9-38。  new window
35.Sussman, Stephanie Watts、Siegal, Wendy Schneier(2003)。Informational Influence in Organizations: An Integrated Approach to Knowledge Adoption。Information Systems Research，14(1)，47-65。  new window
36.Cesario, Joseph、Grant, Heidi、Higgins, E. Tory(2004)。Regulatory Fit and Persuasion: Transfer from 'Feeling Right'。Journal of Personality and Social Psychology，86(3)，388-404。  new window
37.Barnes, S. J.、Huff, S. L.(2003)。Rising Sun: iMode and the Wireless Internet。Communications of the ACM，46(11)，79-84。  new window
會議論文
1.Cheng, X.、Zhou, M.(2010)。Empirical study on credibility of electronic word of mouth。2010 International Conference on Management and Service Science，IEEE 。  new window
2.Danescu-Niculescu-Mizil, C.、Kossinets, G.、Kleinberg, J.、Lee, L.(2009)。How opinions are received by online communities: A case study on amazon.com helpfulness votes。18th International Conference on World Wide Web。Madrid, Spain。  new window
3.Townsend, A. M.(2001)。The science of location: Why the wireless development community needs geography, urban planning, and architecture。Position Paper for CHI01 Wireless Workshop。Tampa, FL。  new window
4.Wasserman, A. I.(2010)。Software engineering issues for mobile application development。The FSE/SDP workshop on Future of software engineering research，397-400。  new window
5.Yan, J.、Jiang, Q.、Zibly, A.、Chen, F.(2011)。The role of eWOM (electronic word-of-mouth) message format and direction impact on perceived informativeness of prospective browsing online consumers。8th International Conference on Service Systems and Service Management。Tianjin, China。  new window
6.McKnight, D. H.、Kacmar, C. J.(2007)。Factors and Effects of Information Credibility。Ninth International Conference on Electronic Commerce。Minneapolis, MN。  new window
其他
1.Racherla, P.(2011)。Exploring the patterns underlying online reviews: The study of a travel-advisory website，http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2196885wscg2003/Papers_2003/C07.pdf， 2013/05/24。  new window
圖書論文
1.Petty, R. E.、Brinol, P.、Priester, J.(2008)。Implications of the elaboration model of persuasion。Media effects: Advances in theory and research。London：Routledge。  new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
:::
無相關著作
 
QR Code
QRCODE

臺灣人文及社會科學引文索引資料庫

目前上線人數：783（臺灣：783，外國：0） ／ 本年度總使用人次：2156165 ／ 訪客人次（自102年09月）：67955099
國家圖書館著作權聲明 Copyright © 2013 All rights reserved.
本館地址: 100201臺北市中山南路20號． 本館地圖及交通資訊．
總機：(02)23619132．最佳瀏覽解析度為1024x768以上