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題名:網路口碑採用模式之研究
書刊名:行銷評論
作者:陳建文陳文國徐永穎
作者(外文):Chen, Chien-wenChen, Wen-kuoHsu, Yung-ying
出版日期:2011
卷期:8:2
頁次:頁175-198
主題關鍵詞:網路口碑資訊有用性可相信性資訊採用eWOMInformation usefulnessCredibilityInformation adoption
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(3) 博士論文(0) 專書(1) 專書論文(0)
  • 排除自我引用排除自我引用:3
  • 共同引用共同引用:0
  • 點閱點閱:35
期刊論文
1.Park, D. H.、Han, I.、Lee, J.(2007)。The Effects of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement。International Journal of Electronic Commerce,11(4),125-148。  new window
2.Grewal, Dhruv、Gotlieb, Jerry、Marmorstein, Howard(1994)。The Moderating Effects of Message Framing and Source Credibility on the Price-Perceived Risk Relationship。Journal of Consumer Research,21(1),145-153。  new window
3.Saeed, K. A.、Abdinnour-Helm, S.(2008)。Examining the effects of information system characteristics and perceived usefulness on post-adoption usage of information systems。Information and Management,45,376-386。  new window
4.Rieh, S. Y.(2002)。Judgment of Information Quality and Cognitive Authority in the Web。Journal of the American Society for Information Science and Technology,53(2),145-161。  new window
5.Briggs, R.、Hollis, N.(1997)。Advertising on the Web: Is There Response before Click-through?。Journal of Advertising Research,37(2),33-45。  new window
6.Wathen, C. N.、Burkell, J.(2002)。Believe It or Not: Factors Influencing Credibility on the Web。Journal of the American Society for Information Science and Technology,53(2),134-144。  new window
7.Jin, X.-L.、Cheung, C. M. K.、Lee, M. K. O.、Chen, H.-P.(2009)。How to keep members using the information in a computer-supported social network。Computers in Human Behavior,25(5),1172-1181。  new window
8.Sengupta, J.、Johar, G.V.(2002)。Effect of Inconsistent Attribute Information on the Predictive Value of Product Attitudes: Toward a Resolution of Opposing Perspectives。Journal of Consumer Research,29(1),39-56。  new window
9.Cheung, C. M. K.、Lee, M. K. O.、Rabjohn, N.(2008)。The impact of electronic word-of-mouth: The adoption of online opinions in online customer communities。Internet Research: Electronic Networking Applications and Policy,18(3),229-247。  new window
10.Lee, Matthew K. O.、Cheung, Christy M. K.、Lim, Kai H.、Sia, Choon Ling(2006)。Understanding customer knowledge sharing in web‐based discussion boards: An exploratory study。Internet Research,16(3),289-303。  new window
11.Ratchford, Brian T.、Talukdar, Debabrata、Lee, Myung-Soo(2001)。A Model of Consumer Choice of the Internet as an Information Source。International Journal of Electronic Commerce,5(3),7-21。  new window
12.Chin, Wynne W.、Marcolin, Barbara L.、Newsted, Peter R.(2003)。A partial least squares latent variable modeling approach for measuring interaction effects: Results from a Monte Carlo simulation study and an electronic-mail emotion/adoption study。Information Systems Research,14(2),189-217。  new window
13.Shang, Rong-An、Chen, Yu-Chen、Liao, Hsueh-Jung(2006)。The value of participation in virtual consumer communities on brand loyalty。Internet Research,16(4),398-418。  new window
14.Bhattacherjee, Anol、Sanford, Clive C.(2006)。Influence processes for information technology acceptance: an elaboration likelihood model。MIS Quarterly,30(4),805-825。  new window
15.Anderson, James C.、Gerbing, David W.(1988)。Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach。Psychological Bulletin,103(3),411-423。  new window
16.Fornell, Claes、Bookstein, Fred L.(1982)。Two Structural Equation Models: LISREL and PLS Applied to Consumer Exit-voice Theory。Journal of Marketing Research,19(4),440-452。  new window
17.Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research,18(1),39-50。  new window
18.McKnight, D. Harrison、Choudhury, Vivek、Kacmar, Charles(2002)。The Impact of Initial Consumer Trust on Intentions to Transact with a Web Site: A Trust Building Model。The Journal of Strategic Information Systems,11(3/4),297-323。  new window
19.Barclay, Donald W.、Higgins, C. A.、Thompson, Ron(1995)。The Partial Least Squares (PLS) approach to causal modeling: Personal computer adoption and use as an illustration。Technology Studies,2(2),285-309。  new window
20.Hennig-Thurau, Thorsten、Walsh, Gianfranco(2003)。Electronic Word-of-mouth: Motives for and Consequences of Reading Customer Articulations on the Internet。International Journal of Electronic Commerce,8(2),51-74。  new window
21.Cheung, Man Yee、Luo, Chuan、Sia, Choon Ling、Chen, Huaping(2009)。Credibility of electronic word-of-mouth informational and normative determinants of online consumer recommendations。International Journal of Electronic Commerce,13(4),9-38。  new window
22.Sussman, Stephanie Watts、Siegal, Wendy Schneier(2003)。Informational Influence in Organizations: An Integrated Approach to Knowledge Adoption。Information Systems Research,14(1),47-65。  new window
23.Podsakoff, Philip M.、MacKenzie, Scott B.、Lee, Jeong-Yeon、Podsakoff, Nathan P.(2003)。Common method biases in behavioral research: A critical review of the literature and recommended remedies。Journal of Applied Psychology,88(5),879-903。  new window
圖書
1.O'Keefe, D. J.(2002)。Persuasion: Theory & Research。Thousans Oaks, CA:Sage Publications。  new window
2.Arndt, Johan(1967)。Word of mouth advertising: A review of the literature。Advertising Research Foundation。  new window
3.Carmines, E. G.、Zeller, R. A.(1979)。Reliability and Validity Assessment。Sage Publications。  new window
4.Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。  new window
其他
1.Wang, Y., Yu, Q., and Fesenmaier, D. R.(2002)。Defining the Virtual Tourist Community: Implications for Tourism marketing。  new window
2.Pentina, I., Prybutok, V. R., and Zhang, X.(2008)。The Role of Virtual Community as Shopping Reference Group。  new window
3.尼爾森調查公司(20100628)。影響消費者購物決策--口碑行銷力量大。  延伸查詢new window
4.Park, J., Chung, H., and Yoo, W. S.(2009)。Is the Internet a Primary Source for Consumer Information Search? Group Comparison for Channel Choices。  new window
5.Bansal H. S. and Voyer P. A.(2000)。World-of-mouth processes within a services purchase decision context。  new window
6.Gwinner, K.(2004)。Product Related Consumer-to-Consumer Communication via the Internet。  new window
7.Zhang, W., and Watts, S.(2003)。Knowledge Adoption in Online Communities of Practice,Atlanta:AIS。  new window
8.Petty, R., and Cacioppo, J. T.(1986)。Elaboration Likelihood Model,San Diego:Academic Press。  new window
9.Xu, Y., Tan, C. Y., and Yang, L.(2006)。Who Will You Ask? An Empirical Study of Interpersonal Task Information Seeking。  new window
10.Sundar, S. S., Knobloch-Westerwick, S., and Hastall, M. R.(2007)。News Cues: Information Scent and Cognitive Heuristics。  new window
11.Fogg, B. J., Marshall, J., Laraki, O., Osipovich, A., Varma, C., Fang, N., Paul, J., Rangnekar, A., Shon, J., Swani, P., and Treinen, M.(2001)。What Makes Websites Credible?,New York:ACM Press。  new window
12.Liu, Z.(2004)。Perceptions of Credibility of Scholarly Information on the Web。  new window
13.McKnight, D. H., and Kacmar, C. J.(2007)。Factors and Effects of Information Credibility,Minneapolis, MN, USA:ACM。  new window
14.Nabi, R. L., and Hendriks, A.(2003)。The Persuasive Effect of Host and Audience Reaction Shots in Television Talk Shows。  new window
15.Vandenbosch, B., and Higgins, C.(1996)。Information Acquisition and Mental Models: An Investigation into the Relationship between Behavior and Learning。  new window
16.創市際市場研究顧問公司(20091030)。網路口碑行銷夯左右八成網友的消費決策。  延伸查詢new window
17.劉楚慧(2010)。2009年台灣網友線上購物行為暨消費發展趨勢,資策會MIC。  延伸查詢new window
18.Falk, R. F. and Miller, N. B.(1992)。A Primer for Soft Modeling,Akron, Ohio:The University of Akron Press。  new window
圖書論文
1.Goldsmith, R. E.(2006)。Electronic Word-of-mouth。Encyclopedia of E-commerce, E-government and Mobile Commerce。Hershey, PA:Idea Group Publishing。  new window
2.Chin, Wynne W.(1998)。The partial least squares approach for structural equation modeling。Modern Methods for Business Research。Lawrence Erlbaum Associates, Inc.。  new window
 
 
 
 
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