期刊論文1. | Johanson, Jan、Valhne, Jan-Erik(2009)。The Uppsala internationalization process model revisited: From liability of foreignness to liability of outsidership。Journal of International Business Studies,40(9),1411-1431。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
2. | Burgess, Steven Michael、Steenkamp, Jan-Benedict E.M.(2006)。Marketing renaissance: How research in emerging markets advances marketing science and practice。International Journal of Research in Marketing,23(4),337-356。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
3. | Sichtmann, C.、Selasinsky, M.、Diamantopoulos, A.(2011)。Service quality and export performance of business-to-business service providers: The role of service employee-and customer-oriented quality control initiatives。Journal International Marketing,19(1),1-22。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
4. | Lovelock, Christopher、Gummesson, Evert(2004)。Whither services marketing? In search of a new paradigm and fresh perspectives。Journal of Service Research,7(1),20-41。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
5. | Bell, J.、McNaughton, R.、Young, S.、Crick, D.(2003)。Towards an Integrative Model of Small Firm Internationalisation。Journal of International Entrepreneurship,1(4),339-362。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
6. | Chetty, S.、Campbell-Hunt, C.(2003)。Paths to internationalisation among small‐ to medium‐sized firms: A global versus regional approach。European Journal of Marketing,37(5/6),796-820。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
7. | Child, J.、Hsieh, L. H. Y.(2014)。Decision Mode, Information and Network Attachment in the Internationalization of SMEs: A Configurational and Contingency Analysis。Journal of World Business,49(4),598-610。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
8. | Ciravegna, L.、Lopez, L.、Kundu, S.(2014)。Country of Origin and Network Effects on Internationalization: A Comparative Study of SMEs from an Emerging and Developed Economy。Journal of Business Research,67(5),916-923。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
9. | Ciravegna, L.、Majano, S. B.、Zhan, G.(2014)。The Inception of Internationalization of Small and Medium Enterprises: The Role of Activeness and Networks。Journal of Business Research,67(4),1081-1089。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
10. | Crick, D.、Jones, M. V.(2000)。Small High-Technology Firms and International High-Technology Markets。Journal of International Marketing,8(2),63-85。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
11. | Dawar, N.、Chattopadhyay, A.(2002)。Rethinking Marketing Programs for Emerging Markets。Long Range Planning,35,457-474。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
12. | De Ruyter, K.、Scholl, N.(1998)。Positioning Qualitative Market Research: Reflections from Theory and Practice。Qualitative Market Research,1(1),7-14。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
13. | Freeman, S.、Cavusgil, S. T.(2007)。Toward a Typology of Commitment States among Managers of Bom-Global Firms: A Study of Accelerated Internationalization。Journal of International Marketing,15(4),1-40。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
14. | Ghauri, P. N.、Tasavori, M.、Zaefarian, R.(2014)。Internationalisation of Service Firms through Corporate Social Entrepreneurship and Networking。International Marketing Review,31(6),576-600。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
15. | Grönroos, C.(1999)。Internationalization Strategies for Services。Journal of Services Marketing,13(4/5),290-297。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
16. | Gummesson, E.(2005)。Qualitative Research in Marketing; Road-Map for a Wilderness of Complexity and Unpredictability。European Journal of Marketing,39(3/4),309-327。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
17. | Jansson, H.、Sandberg, S.(2008)。Internationalization of Small and Medium-Sized Enterprises in the Baltic Sea Region。Journal of International Management,14(1),65-77。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
18. | Kamakura, W. A.、Ramon-Jeronimo, M. A.、Vecino Gravel, J. D.(2012)。A Dynamic Perspective to the Internationalization of Small-Medium Enterprises。Journal of the Academy of Marketing Science,40(2),236-251。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
19. | Knight, Gary A.(1999)。International Services Marketing: Review of Research, 1980-1998。Journal of Services Marketing,13(4/5),347-360。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
20. | Kontinen, T.、Ojala, A.(2011)。Network Ties in the International Opportunity Recognition of Family SMEs。International Business Review,20(4),440-453。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
21. | Lopez, L. E.、Kundu, S. K.、Ciravegna, L.(2009)。Bom Global or Bom Regional? Evidence from an Exploratory Study in the Costa Rican Software Industry。Journal of International Business Studies,40(7),1228-1238。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
22. | Lu, V. N.、Quester, P. G.、Medlin, C. J.、Scholz, B.(2012)。Determinants of Export Success in Professional Business Services: A Qualitative Study。The Service Industries Journal,32(10),1637-1652。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
23. | Luo, Y.、Peng, M. W.(1998)。First Mover Advantages in Investing in Transitional Economies。Thunderbird International Business Review,40(2),141-163。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
24. | Manrai, L. A.、Manrai, A. K.(2001)。Marketing Opportunities and Challenges in Emerging Markets in the New Millennium: A Conceptual Framework and Analysis。International Business Review,10(5),493-504。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
25. | Manrai, L. A.、Manrai, A. K.、Lascu, D.-N.(2001)。A Country-Cluster Analysis of the Distribution and Promotion Infrastructure in Central and Eastern Europe。International Business Review,10(5),517-549。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
26. | Manrai, L. A.、Manrai, A. K.、Lascu, D.-N.(2012)。Retailing in the Transition Economies of Poland and Romania: A Comparative Analysis。Journal of Marketing Channels,19(4),272-294。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
27. | Martinez-Noya, A.、Garcia-Canal, E.(2011)。Technological Capabilities and the Decision to Outsource/Outsource Offshore R&D Services。International Business Review,20(3),264-277。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
28. | Oberseder, M.、Schlegelmilch, B. B.、Gruber, V.(2011)。Why Don't Consumers Care about CSR? A Qualitative Study Exploring the Role of CSR in Consumption Decisions。Journal of Business Ethics,104,449-460。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
29. | Öberseder, M.、Schlegelmilch, B. B.、Murphy, P. E.(2013)。CSR Practices and Consumer Perceptions。Journal of Business Research,66(10),1839-1851。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
30. | O'Farrell, P. N.、Wood, P. A.、Zheng, J.(1998)。Regional Influences of Foreign Market Development by Business Service Companies: Elements of Strategic Context Explanation。Regional Studies,32(1),31-48。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
31. | Piekkari, R.、Plakoyiannald, E.、Welch, C.(2010)。Good' Case Research in Industrial Marketing: Insights from Research Practice。Industrial Marketing Management,39(1),109-117。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
32. | Pla-Barber, J.、Ghauri, P. N.(2012)。Internationalization of Service Industry Firms: Understanding Distinctive Characteristics。The Service Industries Journal,32(7),1007-1010。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
33. | Rammal, H.、Rose, E. L.(2014)。New Perspectives on the Internationalization of Service Firms。International Marketing Review,31(6),550-556。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
34. | Rugman, A. M.、Verbeke, A.(2007)。Liabilities of Regional Foreignness and the Use of Firm-Level versus Country-Level Data: A Response to Dunning et al. (2007)。Journal of International Business Studies,38(1),200-205。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
35. | Sanchez-Peinado, E.、Pla-Barber, J.(2006)。A Multidimensional Concept of Uncertainty and Its Influence on the Entry Mode Choice: An Empirical Analysis in the Service Sector。International Business Review,15(3),215-232。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
36. | Sanchez-Peinado, E.、Pla-Barber, J.、Hebert, L.(2007)。Strategic Variables That Influence Entry Mode Choice in Service Firms。Journal of International Marketing,15(1),67-91。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
37. | Sandberg, S.(2013)。Emerging Market Entry Node Pattern and Experiential Knowledge of Small and Medium-Sized Enterprises。International Marketing Review,30(2),106-129。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
38. | Schuh, A.(2012)。Strategy Review for Central and Eastern Europe: Strategic Responses of Foreign Multinational Corporations to the Recent Economic and Financial Crisis。Journal of East-West Business,18(3),185-207。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
39. | Sheth, J. N.(2011)。Impact of Emerging Markets on Marketing: Rethinking Existing Perspectives and Practices。Journal of Marketing,75(4),166-182。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
40. | Sinkovics, R. R.、Penz, E.、Ghauri, P. N.(2005)。Analysing Textual Data in International Marketing Research。Qualitative Market Research: An International Journal,8(1),9-38。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
41. | Sui, S.、Baum, M.(2014)。Internationalization Strategy, Firm Resources and the Survival of SMEs in the Export Market。Journal of International Business Studies,45(7),821-841。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
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43. | Wittkowski, K.、Moeller, S.、Wirtz, J.(2013)。Firms' Intentions to Use Nonownership Services。Journal of Service Research,16(2),171-185。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
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