| 期刊論文1. | Peter, J.、Ryan, J.(197605)。An investigation of perceived risk at the brand level。Journal of Marketing Research,13(2),184-200。 | 2. | Hutton, R. Bruce、Wilkie, William L.(1980)。Life Cycle Cost: A New Form of Consumer Information。Journal of Consumer Research,6(4),349-360。 | 3. | 李宗儒、鐘秀欣、劉曼貞、陳麒文(200509)。以消費者的觀點來進行農產品網路商店功能之分析。電子商務學報,7(3),215-238。 延伸查詢 | 4. | Biswas, D.、Biswas, A.(2004)。The diagnostic role of signals in the context of perceived risks in online shopping: Do signals matter more on the web?。Journal of Interactive Marketing,18(3),30-45。 | 5. | Hoffman, D. L.、Novak, T. P.、Peralta, M.(1999)。Building consumer's trust online。Communications of the ACM,42,80-86。 | 6. | Stone, Robert N.、Gronhaug, Kjell(1993)。Peceived Risk: Further Considerations for the Marketing Discipline。European Journal of Marketing,27(3),39-50。 | 7. | Swinyard, W. R.、Smith, S. M.(2003)。Why people (don't) shop online: A lifestyle study of the Internet consumer。Psychology & Marketing,20(7),567-597。 | 8. | Kovacich, C.(1998)。Electronic-Internet Business and security。Computers & Security,17(2),129-135。 | 9. | Spreng, R. A.、Dixon, A. L.、Olshavsky, R. W.(1993)。The Impact of Perceived Value on Consumer Satisfaction。Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior,6,50-55。 | 10. | Miyazaki, K.、Fernandez, S.(2001)。Consumer perception of privacy and security risks for online shopping。Journal of Consumer Affairs,35(1),27-44。 | 11. | Sweeney, Julian C.、Soutar, Geoffrey N.、Johnson, Lester W.(1999)。The Role of Perceived Risk in the Quality-value Relationship: A Study in a Retail Environment。Journal of Retailing,75(1),77-105。 | 12. | Van Den Poel, Dirk、Leunis, Joseph(1999)。Consumer Acceptance of the Internet as a Channel of Distribution。Journal of Business Research,45(3),249-256。 | 13. | Roselius, Ted(1971)。Consumer Rankings of Risk Reduction Methods。Journal of Marketing,35(1),56-61。 | 14. | Liao, Ziqi、Cheung, Micheal Tow(2001)。Internet-based e-shopping and consumer attitudes: an empirical study。Information & Management,38(5),299-306。 | 15. | Ba, Sulin、Pavlou, Paul A.(2002)。Evidence of the Effect of Trust Building Technology in Electronic Markets: Price Premiums and Buyer Behavior。MIS Quarterly,26(3),243-268。 | 16. | Forsythe, Sandra M.、Shi, Bo(2003)。Consumer patronage and risk perceptions in Internet shopping。Journal of Business Research,56(11),867-875。 | 17. | Bhatnagar, Amit、Misra, Sanjog、Rao, H. Raghav(2000)。On risk, convenience, and Internet shopping behavior。Communications of the ACM,43(11),98-105。 | 18. | Vishwanath, A.(2004)。An Empirical Investigation into the Use of Heuristics and Information Cues by Bidders in Online Auctions。Electronic Markets,14(3),178-185。 | 會議論文1. | Jacoby, Jacob、Kaplan, Leon B.(1972)。The Components of Perceived Risk。Third Annual Conference of the Association for Consumer Research,(會議日期: Nov. 2-5, 1972)。Association for Consumer Research。382-393。 | 學位論文1. | 林凌仲(2001)。網路消費者知覺風險的模糊測度與風險趨避策略之研究(碩士論文)。義守大學。 延伸查詢 | 2. | 張薇(2011)。消費者人格特質與網購旅遊套票知覺風險關係之研究--以日月潭國家風景區為例(碩士論文)。逢甲大學。 延伸查詢 | 3. | 莊珮君(2008)。知覺風險對網路購買行為影響之研究--以東勢鎮農會網站為例(碩士論文)。朝陽科技大學。 延伸查詢 | 4. | 余國維(1997)。消費者特性與產品特性對網際網路購物意願之影響(碩士論文)。國立成功大學,臺南。 延伸查詢 | 圖書1. | Cox, D. F.(1967)。Risk Taking and Information Handling in Consumer Behavior。Boston, MA:Harvard University Press。 | 2. | Saaty, Thomas L.(1980)。The Analytic Hierarchy Process: Planning, Priority Setting, Resource Allocation。McGraw-Hill。 | 其他1. | 鍾榮峰(2013)。台灣網購市場估破兆元,http ://www.cna.com.tw/news/afe/201311200162-1.aspx, 2013/11/20。 延伸查詢 | 2. | 陳建宇(2014)。瞄準2014新趨勢電子商務分秒都精彩,http://www.ectimes.org.tw/Shownews.aspx7id:140105213244, 2004/01/06。 延伸查詢 | 3. | 黃敦硯(2009)。網購3C商品陷阱最多,http://news.ltn.com.tw/news/society/paper/335596/print, 2009/09/16。 | 4. | (2013)。九成民眾有網購經驗近一成出現購物糾紛,http://www.ettoday.net/news/20130518/209633.htm, 2013/05/18。 延伸查詢 | 5. | (2014)。網路什麼都賣?3C及時尚網購正夯,http://www.brain.com.tw/News/RealNewsContent.aspx?ID=20392, 2014/07/14。 | 6. | Culuan(1999)。Georgetown Internet privacy policy servey,http://www.msb.edu/faculty/cuinanm/gippshome.html。 | |