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摘要
外文摘要
引文資料
題名:
化妝品品牌來源國對消費者購買意願之影響
書刊名:
管理資訊計算
作者:
徐丹桂
/
張秀惠
/
邱誌偉
作者(外文):
Hsu, Tan-kui
/
Chang, Hsiu-hui
/
Chiu, Chih-wei
出版日期:
2016
卷期:
5:1
頁次:
頁34-44
主題關鍵詞:
化妝品
;
品牌來源國
;
消費者購買意願
;
Cosmetics
;
Brands of the country of origin
;
Consumer willingness to buy
原始連結:
連回原系統網址
相關次數:
被引用次數:期刊(
1
) 博士論文(0) 專書(0) 專書論文(0)
排除自我引用:
1
共同引用:
9
點閱:7
目前台灣的化妝品牌眾多且競爭非常激烈,品牌的認同來自消費經驗和企業形象,將影響消費意願,化妝品牌如何在市場中運用策略、創新和知名度來維持競爭優勢極為重要。本研究目的在了解消費者購買化妝品對於品牌來源國的關心程度,探討化妝品品牌來源國對於消費者購買意願之影響。本研究採問卷調查法,以大台北地區有購買化妝品經驗之消費者為問卷對象,品牌來源國主要以化妝品進口金額較高之法國、美國、韓國及日本等四國為主,並對品牌來源國與購買意願進行迴歸分析。研究結果:(1)消費者對美國的品牌形象整體評價較高,其次為日本、法國、韓國。(2)除法國外,日本、美國、韓國的品牌對消費者購買意願均呈現正向影響。
以文找文
At present, competition among brands of cosmetics is very intense in Taiwan. The recognition of brand comes from consumption experience and enterprise image, which will affect the willingness of consumption. How cosmetic brand use strategy, innovation, and recognition to maintain a competitive advantage in the market is very important. The purpose of this research is to understand the concern of consumers in terms of production country before their purchase, and to study the influence of production country on the purchase willingness for consumers. The methodology of questionnaire survey was conducted and consumers in Taipei area were objects of this research. Research sample of production country focused on France, United States, Korea and Japan, which exported cosmetics higher than other countries to Taiwan. Regression analysis was processed between production country and the willingness of consumption. The results of research are as follows: the first, consumers had higher recognition of United States brand than that of Japan, France and Korea. The second, the brand of Japan, United States and Korea had positive influence on the willingness of consumption except for France.
以文找文
期刊論文
1.
Gerstner, Eitan(1985)。Do Higher Prices Signal Higher Quality?。Journal of Marketing Research,22(2),209-215。
2.
Samiee, Saeed(1994)。Customer evaluation of products in a global market。Journal of International Business Studies,25(3),579-604。
3.
Verlegh, P. W. J.、Steenkamp, J.-B. E. M.(1999)。A Review and Meta-Analysis of Country-of-Origin Research。Journal of Economic Psychology,20(5),521-546。
4.
Erickson, Gary M.、Johansson, J. K.、Chao, P.(1984)。Image variables in multi-attribute product evaluations。Journal of Consumer Research,10,694-699。
5.
Gourville, John T.、Soman, Dilip(2002)。Pricing and the Psychology of Consumption。Harvard Business Review,80(9),90-96。
6.
Han, C. Min、Terpstra, Vern(1988)。Country-of-Origin Effects for Uni-National and Bi-National Products。Journal of International Business Studies,19(2),235-255。
7.
Lanz, Garold、Loeb, Sandra(1996)。Country of Origin and Ethnocentrism: an Analysis of Canadian and American Preferences Using Social Identity Theory。Advances in Consumer Research,23,374-378。
8.
Morrison, Donald G.(1979)。Purchase Intentions and Purchase Behavior。Journal of Marketing,43,65-74。
9.
Nagashima, A.(1970)。A compassion of Japanese and U.S. attitudes toward foreign products。Journal of Marketing,34(1),68-74。
10.
Narayana, C.(1981)。Aggregate images of Americans and Japanese product: Implications on international marketing。Columbia Journal of World Business,16(2),31-35。
11.
Narasimhan, Srinivasan、Jain, Subhash C.、Sikand, Kiranjit(2004)。An Experimental Study of Two Dimensions of Country of Origin (Manufacturing Country and Branding Country) Using Intrinsic and Extrinsic Cues。International Business Review,13(1),65-82。
12.
Shao, Chris Y.、Baker, Julie、Wagner, Judy A.(2004)。The Effects of Appropriateness of Service Contact Personnel Dress on Customer Expectations of Services Quality and Purchase Intention: The Moderating Influences of Involvement and Gender。Journal of Business Research,57,1164-1176。
13.
Ahmed, Sadrudin A.、D'Astous, Alain(1996)。Country-of-Origin and Brand Effects: A Multi-Dimensional and Multi-Attribute Study。Journal of International Consumer Marketing,9(2),93-115。
14.
Roth, Martin S.、Romeo, Jean B.(1992)。Matching product category and country image perceptions: A framework for managing country-of-origin effects。Journal of International Business Studies,23(3),477-497。
15.
Chao, Paul(1993)。Partitioning Country of Origin Effects: Consumer Evaluations of a Hybrid Product。Journal of International Business Studies,24(2),291-306。
16.
Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effect of Price, Brand, and Store Information on Buyers' Product Evaluations。Journal of Marketing Research,28(3),307-319。
學位論文
1.
謝萬隆(1994)。生產地與品牌來源國對消費行為影響之研究(碩士論文)。國立臺灣大學。
延伸查詢
2.
李奇勳(2001)。價格、保證及來源國形象對產品評價與購買意願的影響(博士論文)。國立成功大學。
延伸查詢
圖書
1.
Kotler, P.、Armstrong, G.、Saunders, J.、Wong, V.(1999)。Principles of marketing。New Jersey:Prentice Hall。
2.
Kotler, P.、Keller, K. L.(2006)。Marketing management。Prentice Hall。
3.
Miller, G. A.、Galanter, E.、Pribram, K. H.(1960)。Plans and the structure of behavior。New York:Holt, Rinehart & Winston。
4.
Schiffman, Leon G.、Kanuk, Leslie Lazar、Wisenblit, J.(2000)。Consumer Behavior。Prentice-Hall。
5.
Engel, James F.、Blackwell, Roger D.、Miniard, Paul W.(1993)。Consumer Behavior。Dryden Press。
6.
Fishbein, Martin、Ajzen, Icek(1975)。Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research。Addison-Wesley Publishing Company。
其他
1.
經濟部統計處(2014)。工研院IEK,http://ibuyplastic.com/tech_center/tech_paper/tech_detailcontent.phtml?id=824&IBP_SID=5efe765f989217c6410d290249baa074#。
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