| 期刊論文1. | 王又鵬(20010600)。促銷品牌知名度與促銷活動類型對消費者購買意圖影響之研究。實踐學報,32,161-176。 延伸查詢 | 2. | 侯錦雄、林宗賢(19970300)。日月潭風景區視覺景觀元素與旅遊意象關係探討。戶外遊憩研究,10(1),1-15。 延伸查詢 | 3. | 陳肇堯、胡學彥(20020900)。休閒農場遊客認知與滿意度分析--以南部地區為例。戶外遊憩研究,15(3),31-54。 延伸查詢 | 4. | Nevitte, N.、Kanji, M.(1995)。Explaining Environmental Concern and Action in Canada。Applied Behavioral Science Review,3(1),85-102。 | 5. | Tarn, J. L. M.(1999)。The effects of service quality, perceived value and customer satisfaction on behavioural intentions。Journal of Hospitality and Leisure Marketing,6(4),31-43。 | 6. | Taylor, S. A.、Nicholson, J. D.、Milan, J.、Martinez, R. V.(1997)。Assessing the Roles of Service Quality and Customer Satisfaction in the Formation of the Purchase Intentions of Mexican Consumers。Journal of Marketing Theory and Practice,5(1),78-90。 | 7. | 游誌明、林育慈(19961200)。臺灣發展休閒農場可行性之研究--以中部酪農村休閒農場為例。臺灣土地金融季刊,33(4)=130,91-122。 延伸查詢 | 8. | 段兆麟(19970800)。頭城休閒農場經營診斷分析。臺灣農業,33(4),22-38。 延伸查詢 | 9. | Monroe, Kent B.(1973)。Buyers' Subjective Perceptions of Price。Journal of Marketing Research,10(1),70-80。 | 10. | Wall, Marjorie、Liefeld, J.、Heslop, L. A.(1991)。Impact of Country-of-Origin Cues on Consumer Judgments in Multi-Cue Situations: A Covariance Analysis。Journal of the Academy of Marketing Sciencey,19(2),105-113。 | 11. | 歐聖榮、張集毓(19950900)。遊憩區市場定位之研究。戶外遊憩研究,8(3),15-45。 延伸查詢 | 12. | Raghubir, P.、Corfman, K.(1999)。Do Price Promotions Affect Pretrial Brand Evaluations?。Journal of Marketing Research,36(2),211-222。 | 13. | Petrick, James F.(2002)。Development of Multi-Dimensional Scale for Measuring the Perceived Value of a Service。Journal of Leisure Research,34(2),119-134。 | 14. | Boulding, William、Kirmani, Amna(1993)。A Consumer-side Experimental Examination of Signaling Theory: Do Consumers Perceive Warranties as Signals of Quality?。Journal of Consumer Research,20(1),111-123。 | 15. | Grewal, Dhruv、Krishnan, R.、Baker, Julie、Borin, Norm(1998)。The Effects of Store Name, Brand Name and Price Discounts on Consumers' Evaluations and Purchase Intentions。Journal of Retailing,74(3),331-352。 | 16. | Grewal, D.、Monroe, K. B.、Krishnan, R.(1998)。The effects of price-comparisons advertising on buyers' perceptions of acquisition value, transaction value, and behavioral intentions。Journal of Marketing,62(2),46-59。 | 17. | Rao, Akshay、Monroe, Kent(1989)。The Effect of Price, Brand Name, and Store Name on Buyer’s Perceptions of Product Quality: An Integrative Review。Journal of Marketing Research,26(3),351-357。 | 18. | Hjorth-Andersen, Chr.(1984)。The Concept of Quality and the Efficiency of Markets for Consumer Products。Journal of Consumer Research,11(2),708-718。 | 19. | Laroche, Michel、Kim, Chankon、Zhou, Lianxi(1996)。Brand Familiarity and Confidence as Determinants of Purchase Intention: An Empirical Test in a Multiple Brand Context。Journal of Business Research,37(2),115-120。 | 20. | 鄭健雄(19981200)。從服務業觀點論休閒農業的行銷概念。農業經營管理,4,127-148。 延伸查詢 | 21. | Roselius, Ted(1971)。Consumer Rankings of Risk Reduction Methods。Journal of Marketing,35(1),56-61。 | 22. | 蔡進發(19961200)。從資源基礎觀點看國內休閒農業的策略制定。臺灣農業,32(6),16-25。 延伸查詢 | 23. | Teas, R. K.、Agarwal, S.(2000)。The effects of extrinsic product cues on consumers' perceptions of quality, sacrifice, and value。Journal of the Academy of Marketing Science,28(2),278-290。 | 24. | Woodruff, Robert B.(1997)。Customer value: The next source for competitive advantage。Journal of the Academy of Marketing Science,25(2),139-153。 | 25. | Reynolds, William H.(1965)。The role of the consumer in image building。California Management Review,7(3),69-76。 | 26. | Thaler, Richard H.(1985)。Mental Accounting and Consumer Choice。Marketing Science,4(3),199-214。 | 27. | Spreng, Richard A.、Mackenzie, Scott B.、Olshavsky, Richard W.(1996)。A Reexamination of the Determinants of Consumer Satisfaction。Journal of Marketing,60(3),15-32。 | 28. | Parasuraman, Ananthanarayanan(1997)。Reflections on gaining competitive advantage through customer value。Journal of the Academy of Marketing Science,25(2),154-161。 | 29. | Baker, Julie、Grewal, Dhruv、Parasuraman, A.(1994)。The Influence of Store Environment on Quality Inferences and Store Image。Journal of the Academy of Marketing Science,22(4),328-339。 | 30. | Fakeye, Paul C.、Crompton, John L.(1991)。Image differences between prospective, first-time, and repeat visitors to the Lower Rio Grande Valley。Journal of Travel Research,30(2),10-16。 | 31. | Parasuraman, Ananthanarayanan Parsu、Grewal, Dhruv(2000)。The Impact of Technology on the Quality-Value-Loyalty Chain: A Research Agenda。Journal of the Academy of Marketing Science,28(1),168-174。 | 32. | Parasuraman, Ananthanarayanan Parsu、Zeithaml, Valarie A.、Berry, Leonard L.(1988)。SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service quality。Journal of Retailing,64(1),12-40。 | 33. | Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing,52(3),2-22。 | 34. | Lieberman, Marvin B.、Montgomery, David B.(1988)。First-Mover Advantages。Strategic Management Journal,9(S1),41-58。 | 35. | Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effect of Price, Brand, and Store Information on Buyers' Product Evaluations。Journal of Marketing Research,28(3),307-319。 | 36. | Shen, H.、Bentler, Peter M.、Comrey, A.(1995)。A Comparison of Models of Medical School Student Selection。Structural Equation Modeling: A Multidisciplinary Journal,2(2),93-100。 | 37. | Walters, R.、MacKenzie, S.(198802)。A Structural Equations Analysis of the Impact of Price Promotion on Store Performance。Journal of Marketing Research,25,51-63。 | 38. | Bajonic, D. C.(1996)。Consumer Perception of Price, Value and Satisfaction in the Hotel Industry: an Exploratory Study。Journal of Hospitality and Leisure Marketing,4(1),5-22。 | 39. | 林俊昇、蘇筠雲、黃靜怡(2003)。旅遊風險認知對消費者旅遊決策之影響-以高雄地區為例。樹德科技大學學報,5(1),61-75。 延伸查詢 | 40. | Petrick, J. F.、Backman, Sheila J.、Bixler, R. D.(1998)。An Investigation of Selected Factors on Golfer Attachment。Vision in Leisure Business,17(1),4-10。 | 會議論文1. | Jacoby, Jacob、Kaplan, Leon B.(1972)。The Components of Perceived Risk。Third Annual Conference of the Association for Consumer Research,(會議日期: Nov. 2-5, 1972)。Association for Consumer Research。382-393。 | 2. | Chang, T. Z.、Wildt, A. R.(1989)。The Number and Importance of Information Cues and the Price-perceived Quality Relationship。Chicago, IL。 | 圖書1. | Lovelock, C. H.、Wright, L. K.(1998)。Principles of service marketing and management。New-Jersey:Prentic-Hall。 | 2. | Hair, J. F.、Anderson, R. E.、Tatham, R. L.、Black, W. C.(1995)。Multivariate data analysis with readings。Upper Saddler River, NJ:Prentice-Hall。 | 3. | McIntosh, R. W.、Goeldner, C. R.、Ritchie, J. R. Brent(1995)。Tourism: Principles, Practices, and Philosophies。New York, NY:John Wiley & Sons, Inc。 | 4. | 黃俊英、林震岩(1994)。SAS精析與實例。臺北市:華泰書局。 延伸查詢 | 5. | Kotler, Philip J.(1991)。Marketing Management: analysis, Planning, Implementation and Control。Prentice-Hall。 | 6. | Shimp, Terence A.(1993)。Promotion Management and Marketing Communications。Chicago, Illinois:Dryden Press。 | 7. | Aaker, David A.、Equity, M. B.(1991)。Managing Brand Equity: Capitalizing on the Value of a Brand Name。Free Press。 | 8. | Monroe, K. B.(2003)。Pricing: Marking Profitable Decisions。Pricing: Marking Profitable Decisions。Boston, MA。 | 其他1. | 交通部觀光局(2003)。觀光年報,臺北。 延伸查詢 | 圖書論文1. | Browne, Michael W.、Cudeck, Robert(1993)。Alternative ways of assessing model fit。Testing Structural Equation Models。Sage。 | |
| |