一、中文部份

王惠芳(2004)，品牌、價格與來源國之資訊不一致呈現次序對消費者困惑程度、購買意願及決策態度之影響-以Gore-tex防水透濕外套為例，輔仁大學織品服裝學系未出版之碩士論文。

石金華(2006)，餐飲來源國家形象、產品知識、產品屬性對消費者態度及購買意願之影響，世新大學觀光學研究所未出版之碩士論文。

刑姍姍，陳澔妡，周峰莎(2007)，產品來源國與正負面產品訊息對消費者態度的影響-以數位相機為例，北商學報，12，43-64。

李奇勳(2001)，價格、保證及來源國形象對產品評價與購買意願的影響，國立成功大學企業管理研究所未出版之博士論文。

李韋遠，方文昌(2004)，從品牌知名度探討知覺品質和購買意願-以價格與來源國形象為調節變數。管理評論，23(4)，89-112。

俞芊薈(2002)，產品線索對消費者認知價值與購買意願之研究-以行動電話為例，國立台北大學企業管理研究所未出版之碩士論文。

孫碧穗(2005)，品牌、價格、商品陳列量等外部線索對認知品質之影響-以飲料業為例，實踐大學企業創新發展研究所未出版之碩士論文。

張重昭，周宇貞(1999)，知覺品質與參考價格對消費者知覺價值與購買意願之影響，企業管理學報，45，1-36。

廖敏峰(1992)，價格、品牌、商店等外部訊息對大學生消費者產品評估的影響分析，國立交通大學管理科學研究所未出版之碩士論文。

蔡東峻，吳萬益，李奇勳(2004)，價格、保證及來源國形象對產品評價與購買意願的影響，管理學報，21(1)，21-46。

潘偉華(2006)，韓國製造對消費者知覺品質之影響-以韓國汽車在台銷售為例，中華管理學報，7(2)，23-44。

賴加森(1995)，價格、品牌名稱、產品保證等外部線索段消費者產品評估的影響-以組合音響產品為例，國立交通大學管理科學研究所未出版之碩士論文。

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