期刊論文1. | Broniarczyk, Susan M.、Alba, Joseph W.(1994)。The role of consumers' intuitions in inference making。Journal of Consumer Research,21(3),393-407。 |
2. | Pechmann, C.、Ratneshwar, S.(1994)。The effects of antismoking and cigarette advertising on young adolescents' perceptions of peers who smoke。Journal of Consumer Research,21(2),236-251。 |
3. | Higgins, E. T.、Roney, C. J. R.、Crowe, E.、Hymes, C.(1994)。Ideal versus ought predilections for approach and avoidance: Distinct self-regulatory system。Journal of Personality and Social Psychology,66(2),276-286。 |
4. | Brockner, Joel、Higgins, E. Tory(2001)。Regulatory focus theory: Implications for the study of emotions at work。Organizational Behavior and Human Decision Processes,86(1),35-66。 |
5. | Aaker, David A.、Stayman, Douglas M.(1992)。Implementing the concept of transformational advertising。Psychology & Marketing,9(3),237-253。 |
6. | Bazerman, M. H.、Tenbrunsel, A. E.、Wade-Benzoni, K.(1998)。Negotiating with yourself and losing: making decisions with competing internal preferences。The Academy of Management Review,23(2),225-241。 |
7. | Brockner, J.、Paruchuri, S.、Idson, L. C.、Higgins, E. T.(2002)。Regulatory focus and the probability estimates of conjunctive and disjunctive events。Organizational Behavior and Human Decision Processes,87(1),5-24。 |
8. | Chan, K. K. W.(1996)。Chinese viewers' perception of informative and emotional advertising。International Journal of Advertising,15(2),152-166。 |
9. | Chemev, A.(2004)。Goal orientation and consumer preference for the status quo。Journal of Consumer Research,31(3),557-565。 |
10. | Cui, G.、Liu, H.、Yang, X.、Wang, H.(2013)。Culture, cognitive style and consumer response to informational vs. transformational advertising among East Asians: Evidence from the PRC。Asia Pacific Business Review,19(1),16-31。 |
11. | Escalas, J. E.、Luce, M. F.(2004)。Understanding the effects of process-focused versus outcome-focused thought in response to advertising。Journal of Consumer Research,31(2),274-285。 |
12. | Jacobs, L.、Keown, C.、Worthley, R.(1993)。Right/left hemispheric orientation in the United States: Beware the difference!。Journal of International Consumer Marketing,5(4),93-106。 |
13. | Johnson, R. E.、Chang, C. H. D.(2008)。Relationships between organizational commitment and its antecedents: Employee self-concept matters。Journal of Applied Social Psychology,38(2),513-541。 |
14. | Labroo, Aparna A.、Lee, Angela Y.(2006)。Between two brands: A goal fluency account of brand evaluation。Journal of Marketing Research,43(3),374-385。 |
15. | Naylor, G.、Kleiser, S. B.、Baker, J.、Yorkston, E.(2008)。Using transformational appeals to enhance the retail experience。Journal of Retailing,84(1),49-57。 |
16. | Puto, Christopher P.、Wells, Willian D.(1984)。Informational and transformational advertising: The differential effects of time。Advances in Consumer Research,11(1),638-643。 |
17. | Roy, R.、Phau, I.(2014)。Examining Regulatory Focus in the Information Processing of Imagery and Analytical Advertisements。Journal of Advertising,43(4),371-381。 |
18. | Swaminathan, V.、Zinkhan, G. M.、Reddy, S. K.(1996)。The evolution and antecedents of transformational advertising: A conceptual model。Advances in Consumer Research,23(1),49-55。 |
19. | Zhao, G.、Pechmann, C.(2007)。The impact of regulatory focus on adolescents' response to antismoking advertising campaigns。Journal of Marketing Research,44(4),671-687。 |
20. | Baumgartner, H.、Sujan, M.、Bettman, J. R.(1992)。Autobiographical memories, affect and consumer information processing。Journal of Consumer Psychology,1(1),53-82。 |
21. | Higgins, E. T.、Shah, J. Y.、Friedman, R.(1997)。Emotional responses to goal attainment: Strength of regulatory focus as moderator。Journal of Personality and Social Psychology,72(3),515-525。 |
22. | Ramanathan, S.、Dhar, S. K.(2010)。The effect of sales promotions on the size and composition of the shopping basket: Regulatory compatibility from framing and temporal restrictions。Journal of Marketing Research,47(3),542-552。 |
23. | Shah, J.、Higgins, E. T.(1997)。Expectancy X value effects: Regulatory focus as determinant of magnitude and direction。Journal of Personality and Social Psychology,73(3),447-458。 |
24. | Wallace, J. Craig、Chen, Gilad(2006)。A multilevel integration of personality, climate, self-regulation, and performance。Personnel Psychology,59(3),529-557。 |
25. | Ahluwalia, R.、Unnava, R. H.、Burnkrant, R. E.(2001)。The Moderating Role of Commitment on the Spillover Effect of Marketing Communications。Communications, Journal of Marketing Research,38(4),458-470。 |
26. | Braun-LaTour, K. A.、LaTour, M. S.、Pickrell, J. E.、Loftus, E. F.(2004)。How and when advertising can influence memory for consumer experience。Journal of Advertising,33(4),7-25。 |
27. | Avnet, Tamar、Higgins, E. Tory(2006)。How regulatory fit affects value in consumer choices and opinions。Journal of Marketing Research,43(1),1-10。 |
28. | Jain, Shailendra Pratap、Agrawal, Nidhi、Maheswaran, Durairaj(2006)。When More May Be Less: The Effects of Regulatory Focus on Responses to Different Comparative Frames。Journal of Consumer Research,33(1),91-98。 |
29. | Pham, M. T.、Avnet, T.(2004)。Ideals and oughts and the reliance on affect versus substance in persuasion。Journal of Consumer Research,30(4),503-518。 |
30. | Higgins, E. Tory、Friedman, Ronald S.、Harlow, Robert E.、Idson, Lorraine Chen、Ayduk, Ozlem N.、Taylor, Amy(2001)。Achievement orientations from subjective histories of success: Promotion pride versus prevention pride。European Journal of Social Psychology,31(1),3-23。 |
31. | Lockwood, P.、Jordan, Christian H.、Kunda, Ziva(2002)。Motivation by positive or negative role models: Regulatory focus determines who will best inspire us。Journal of Personality and Social Psychology,83(4),854-864。 |
32. | Tversky, Amos、Kahneman, Daniel(1973)。Availability: A Heuristic for Judging Frequency and Probability。Cognitive Psychology,5(2),207-232。 |
33. | Higgins, E. Tory(1987)。Self-discrepancy: A theory relating self and affect。Psychological Review,94(3),319-340。 |
34. | Babin, Barry J.、Darden, William R.、Griffin, Mitch(1994)。Work and/or fun: Measuring hedonic and utilitarian shopping value。Journal of Consumer Research,20(4),644-656。 |
35. | Hirschman, Elizabeth C.、Holbrook, Morris B.(1982)。Hedonic Consumption: Emerging Concepts, Methods and Propositions。Journal of Marketing,46(3),92-101。 |
36. | Dhar, Ravi、Wertenbroch, Klaus(2000)。Consumer Choice Between Hedonic and Utilitarian Goods。Journal of Marketing Research,37(1),60-71。 |
37. | Childers, Terry L.、Carr, Christopher L.、Peck, Joann、Carson, Stephen(2001)。Hedonic and utilitarian motivations for online retail shopping behavior。Journal of Retailing,77(4),511-535。 |
38. | Kirmani, A.、Zhu, R.(2007)。Vigilant against manipulation: The effect of regulatory focus on the use of persuasion knowledge。Journal of Marketing Research,44(4),688-701。 |
39. | Baron, Reuben M.、Kenny, David A.(1986)。The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations。Journal of Personality and Social Psychology,51(6),1173-1182。 |
40. | Lee, Angela Y.、Aaker, Jennifer L.(2004)。Bringing the frame into focus: the influence of regulatory fit on processing fluency and persuasion。Journal of Personality and Social Psychology,86(2),205-218。 |
41. | Strahilevitz, Michal A.、Myers, John G.(1998)。Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You Are Trying to Sell。Journal of Consumer Research,24(4),434-446。 |
42. | Chernev, A.(2004)。Goal-attribute compatibility in consumer choice。Journal of Consumer Psychology,14(1/2),141-150。 |
43. | Batra, Rajeev、Ahtola, Olli T.(1991)。Measuring the Hedonic and Utilitarian Sources of Consumer Attitudes。Marketing Letters,2(2),159-170。 |
44. | Feldman, Jack M.、Lynch, John G. Jr.(1988)。Self-generated Validity and Other Effects of Measurement on Belief, Attitude, Intention, and Behavior。Journal of Applied Psychology,73(3),421-435。 |
45. | Chang, C.-C.、Chou, Y.-J.(2008)。Goal orientation and comparative valence in persuasion。Journal of Advertising,37(1),73-87。 |
46. | Friedman, Ronald S.、Förster, Jens(2001)。The effects of promotion and prevention cues on creativity。Journal of Personality and Social Psychology,81(6),1001-1013。 |
47. | Higgins, E. Tory(1997)。Beyond pleasure and pain。American Psychologist,52(12),1280-1300。 |
48. | Mogilner, Cassie、Aaker, Jennifer L.、Pennington, Ginger L.(2008)。Time Will Tell: The Distant Appeal of Promotion and Imminent Appeal of Prevention。Journal of Consumer Research,34(5),670-681。 |
49. | Herr, Paul M.、Kardes, Frank R.、Kim, Jaewoo John(1991)。Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective。Journal of Consumer Research,17(4),454-462。 |