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題名:公益行銷、企業形象與產品涉入對購買意願之影響--以速食業為例
書刊名:當代商管研究
作者:陳欽雨 引用關係呂博裕 引用關係黃祥峯
出版日期:2015
卷期:7:2
頁次:頁56-78
主題關鍵詞:公益行銷企業形象產品涉入購買意願Cause-related marketingCorporate imageProduct involvementPurchase intention
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:0
  • 點閱點閱:22
期刊論文
1.Shen, Y. C.、Chi, C. H.、Chen, J. S.(2007)。A New Perspective on the Effects of Price Promotions in Taiwan: A Longitudinal Study of a Chinese Society。International Journal of Consumer Studies,31(4),385-390。  new window
2.Gutiérrez, S. S. M.、Izquierdo, C. C.、Cabezudo, R. S. J.(2010)。Product and Channel-Related Risk and Involvement in Online Contexts。Electronic Commerce Research and Applications,9(3),263-273。  new window
3.Pina, J. M.、Martinez, E.、de Chernatony, L.、Drury, S.(2006)。The Effect of Service Brand Extensions on Corporate Image: An Empirical Model。European Journal of Marketing,40(1/2),174-197。  new window
4.Luo, L.、Kannan, P. K.、Ratchford, B. T.(2008)。Incorporating subjective characteristics in product design and evaluations。Journal of Marketing Research,45(2),182-194。  new window
5.Ramayah, T.、Lee, J. W. C.、Mohamad, O.(2010)。Green product purchase intention: Some insights from a developing country。Resources, Conservation, and Recycling,54(12),1419-1427。  new window
6.Kim, Cookhwan、Park, Sungsik、Kwon, Kwiseok、Chang, Woojin(2012)。How to select search keywords for online advertising depending on consumer involvement: An empirical investigation。Expert Systems with Applications,39(1),594-610。  new window
7.Kim, J.-H.、Hyun, Y. J.(2011)。A model to investigate the influence of marketing-mix efforts and corporate image on brand equity in the IT software sector。Industrial Marketing Management,40(3),424-438。  new window
8.Pirsch, J.、Gupta, S.、Grau, S. L.(2007)。A framework for understanding corporate social responsibility programs as a continuum: An exploratory study。Journal of Business Ethics,70(2),125-140。  new window
9.Diallo, Mbaye Fall(2012)。Effects of store image and store brand price-image on store brand purchase intention: Application to an emerging market。Journal of Retailing and Consumer Services,19(3),360-367。  new window
10.Varadarajan, P. R.(1986)。Horizontal Cooperative Sales Promotion: a Framework for Classification and Additional Perspectives。Journal of Marketing,50(2),61-73。  new window
11.McQuarrie, E. F.、Munson, J. M.(1992)。A revised product involvement inventory: Improved usability and validity。Advances in Consumer Research,19(1),108-115。  new window
12.Bhat, S.、Reddy, S. K.(2001)。The impact of parent brand attributes associations and affect on brand extension evaluation。Journal of Business Research,53(3),111-122。  new window
13.任維廉、胡友維、涂榮庭、呂堂榮(20090600)。好事是否做對了? 運輸企業善因行銷策略之研究。都市交通,24(1),1-14。new window  延伸查詢new window
14.Folse, J. A. G.、Niedrich, R. W.、Grau, S. L.(2010)。Cause-related marketing: The effects of purchase quantity and firm donation amount on consumer inferences and participation intentions。Journal of Retailing,86(4),295-309。  new window
15.Ellen, P. S.、Mohr, L. A.、Webb, D. J.(2000)。Charitable programs and the retailer: Do they mix?。Journal of Retailing,76(3),393-406。  new window
16.Dean, D. H.(2004)。Consumer perception of corporate donations: Effects of company reputation for social responsibility and type of donation。Journal of Advertising,32(4),91-102。  new window
17.Hajjat, M. M.(2003)。Effects of cause-related marketing on attitudes and purchase intentions: The moderating role of cause involvement and donation size。Journal of Nonprofit and Public Sector Marketing,11(1),93-109。  new window
18.Griffin, G.(2002)。Image: It's all in the mind (That's why it drives sales)。Instant and Small Commercial Printer,21(8),12-15。  new window
19.Lee, C. S.、Kim, S. H.、Lim, J. Y.(2006)。The role of corporate image in the NCSI model。Journal of International Consumer Marketing,19(1),7-34。  new window
20.Meenaghan, T.(2001)。Understanding sponsorship effect。Psychology and Marketing,18(2),95-122。  new window
21.Lee, T. M.、Mullen, L. G.、Fraedrich, J.(2011)。Increased word-of-mouth via strategic cause-related marketing。International Journal of Nonprofit and Voluntary Sector Marketing,16(1),36-49。  new window
22.Nguyen, N.(2006)。The collective impact of service workers and service scape on the corporate image formation。International Journal of Hospitality Management,25(2),227-244。  new window
23.Morwitz, V. G.、Steckel, H. J.、Gupta, A.(2007)。When do purchase intentions predict sales?。International Journal of Forecasting,23(3),347-364。  new window
24.Morwitz, V. G.、Fitzsimons, G. J.(2004)。The mere measurement effect: Why does measuring intentions change actual behavior?。Journal of Consumer Psychology,14(1/2),64-74。  new window
25.Pracejus, J. W.、Olsen, G. D.、Brown, N. R.(2004)。On the prevalence and impact of vague quantifiers in the advertising of cause-related marketing。Journal of Advertising,32(4),19-28。  new window
26.Kennedy, S. H.(1977)。Nurturing corporate image。European Journal of Marketing,11(3),120-164。  new window
27.Hoeffler, Steve、Keller, Kevin Lane(2002)。Building brand equity through corporate societal marketing。Journal of Public Policy & Marketing,21(1),78-89。  new window
28.Rifon, Nora J.、Choi, Sejung Marina、Trimble, Carrie S.、Li, Hairong(2004)。Congruence effects in sponsorship: The mediating role of sponsor credibility and consumer attributions of sponsor motive。Journal of Advertising,33(1),29-42。  new window
29.Varadarajan, P. R.、Menon, A.(1988)。Cause-related marketing: A co-alignment of marketing strategy and corporate philanthropy。Journal of Marketing,52(3),38-74。  new window
30.Gaski, John F.、Nevin, John(1985)。The differential effects of exercised and unexercised power sources in marketing channel。Journal of Marketing Research,22(2),130-142。  new window
31.Porter, Michael E.、Kramer, Mark R.(2006)。Strategy and society。Harvard Business Review,84(12),78-92。  new window
32.Zaichkowsky, Judith Lynne(1985)。Measuring the Involvement Construct。Journal of Consumer Research,12(3),341-352。  new window
33.Berglind, Matthew、Nakata, Cheryl(2005)。Cause-related marketing: More buck than bang?。Business Horizons,48(5),443-453。  new window
34.Lafferty, Barbara A.(2007)。The Relevance of Fit in a Cause-Brand Alliance When Consumers Evaluate Corporate Credibility。Journal of Business Research,60(5),447-453。  new window
35.Lafferty, Barbara A.、Goldsmith, Ronald E.(2005)。Cause-Brand Alliances: Does the Cause Help the Brand or Does the Brand Help the Cause?。Journal of Business Research,58(4),423-429。  new window
36.Speed, Richard、Thompson, Peter(2000)。Determinants of Sports Sponsorship Response。Journal of the Academy of Marketing Science,28(2),226-238。  new window
37.Newberry, C. Robert、Klemz, Bruce R.、Boshoff, Christo(2003)。Managerial Implications of Predicting Purchase Behavior from Purchase Intentions: A Retail Patronage Case Study。The Journal of Services Marketing,17(6),609-620。  new window
學位論文
1.Carr, P. J.(2005)。Cause related marketing: A study of consumer nonprofit brand identification(碩士論文)。University of Oregon,Oregon。  new window
圖書
1.Peter, J. P.、Olson, J. C.(2008)。Consumer behavior and marketing strategy。New York, NY:McGraw-Hill Irwin。  new window
2.Blackwell, R. D.、Miniard, P. W.、Engel, J. F.(2001)。Consumer Behaviors。Ohio, Mike Roche。  new window
3.Hawkins, D. I.、Best, R. J.、Coney, K. A.(2001)。Consumer behavior: Building marketing strategy。New York, NY:McGraw-Hill Inc。  new window
4.Marconi, J.(2002)。Cause marketing: Build your image and bottom line through socially responsible partnerships, programs, and events。Chicago:Dearborn, a Kaplan Professional Company。  new window
5.Tanen, N.、Steckel, R.、Simons, R.、Simons, J.(1999)。Making money while making a difference: How to profit with a nonprofit partner。Homewood, IL:High Tide Press。  new window
6.Griffin, R. W.(1999)。Management。Boston, Massachusetts:Houghton Mifflin Company。  new window
7.Kotler, P.(1996)。Analysis, Planning, Implementation, and Control, Marketing Management。New Jersey:Prentice-Hall Inc.。  new window
8.Schiffman, Leon G.、Kanuk, Leslie Lazar(2004)。Consumer Behavior。Prentice-Hall。  new window
9.Solomon, Michael R.、Panda, T. K.(2004)。Consumer Behavior: Buying, Having and Being。Pearson Education。  new window
10.Hair, J. F.、Anderson, R. E.、Tatham, R.、Black, W. C.、Babin, B. J.(2010)。Multivariate Data Analysis with Readings。Prentice Hall International。  new window
圖書論文
1.Keller, K. L.(2000)。Building and managing corporate brand equity。The expressive Organisation Linking Identity, Reputation, and the Corporate Brand。Oxford:Oxford University Press。  new window
 
 
 
 
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