The meaning of brand positioning and spirit equals to the design style of the products of a brand. It is also the key point of brand identity for everybody. Designer always given the most important decision in how to build the own brand style and create a irreplaceable identification In the mass garment marketing. After the brand style has been defined, no matter art, music, movie even the culture of countries in this information-explosion Era can be worked as the inspirations for designers. However how to make a balance between maintaining the brand style and self innovation for designers are the top issue of contemporary fashion label. The main topic of this research is to explore the establishment and continuity of the latest contemporary fashion label, from the style, silhouette, fabrics, prints to the run way show. Running a fashion label under the limited resources. And through the sale feedbacks and analysis from the consumers in this research can be put as the references for the other fashion label to create a continual series and the brand new fashion label to manipulate the brands.